What Your Business Needs to Take Care of To Be ADA Lawsuit-Free
February 12, 2020 |
Web Design and Promotion
The Americans with Disabilities Act (ADA) has been a hot topic for some time now, but over the past couple of years, it has gained a lot of traction, precisely because of the...
Measure Your Content Performance and Track SEO Success Using...
February 5, 2020 |
SEO
It is almost a given, website content is the backbone of any business online. With the eCommerce Foundation highlighting in their content marketing survey that 88% prefer to read...
Milestone Tech roundup 2019: Looking back at all the awesome...
January 21, 2020 |
Voice Search, Web Design and Promotion
2019 was a landmark year for Milestone as a product firm. Milestone spread its wings and now offers support to new verticals – property management, automobile, banking...
Milestone Wins Big at HSMAI Adrian Awards
January 20, 2020 |
Award Winning
We're proud to announce that in 2019 Milestone won a total of 8 prestigious Adrian...
10 Tips for Hotel Marketing Roadmap for 2020 and 2021
January 16, 2020 |
Hotel, Web Design and Promotion
By Benu Aggarwal, Milestone Internet Marketing Effective internet marketing in the year 2020 will be a powerful promotional agent for the hotel industry – from major franchise...
Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 |
Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
How Milestone enables your website to be California Consumer...
December 24, 2019 |
Web Design and Promotion
On October 11, 2019, California Governor Gavin Newsom passed the California Consumer Privacy Act (CCPA) which will come into effect from January 1, 2020. This makes CCPA arguably...
Top Social Media Trends for 2020
December 18, 2019 |
Getting Social
Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked...
Google November 2019 Update: Neural Matching and travel...
November 30, 2019 |
Local Search, Web Design and Promotion
While BERT stole the limelight of last month’s Google Updates, in November 2019, the search giant has been unrelenting in its quest to improve search for users. Google confirmed...
How Schemas Will Impact the Visibility of Your Website Content...
November 26, 2019 |
Voice Search
Following the BERT algorithm update by Google towards the end of October 2019, which they labelled as their biggest algorithm update in almost 5 years, the biggest question that...
Milestone’s Insights Schema Report Helps Improve Your Brand...
November 22, 2019 |
SEO
Implementing schema is a powerful way for businesses to build brand awareness online. Schemas give search engines context about the business and improves the chances of your...
Effective Use of Email Marketing Campaigns for Hotels
November 16, 2019 |
Hotel
Hotels and other businesses can benefit immensely from the effective use of email marketing campaigns because it’s fast, direct, cost-effective, and builds one-to-one...
Online Searchable Videos – Why Hoteliers Should Care
November 12, 2019 |
Hotel
The lodging industry has seen significant adoption of online video marketing because most consumers want to see and experience as much of the hotel as possible before booking...
The Importance of a Sitemap
November 12, 2019 |
Search Experience Optimization, SEO
The sitemap is part of technical SEO and an essential for the success of any search engine optimization campaign. The general rule to follow for an internal linking structure is...
Google October Updates: The BIG BERT update, and more from
November 11, 2019 |
Voice Search
This October, Google’s biggest update in probably 5 years – BERT, along with other core algorithm updates, stole the limelight. “Context” & “Accessibility” was...
Turn website visitors into buyers with Milestone CMS’s...
November 11, 2019 |
Web Design and Promotion
With discounts and offers having always played an integral part in the sphere of commercialism, of late, brands are adopting Limited Time Offers (LTO) to drive an action from...
Google rolls out BERT – one of its biggest updates ever!
October 30, 2019 |
Search Experience Optimization, Voice Search
The BERT algorithm (Bidirectional Encoder Representations from Transformers) Is one of Google's biggest updates...
How to Secure a Higher Ranking on Search Engines – Top 10...
October 25, 2019 |
SEO
Want to secure a higher ranking for your website on search engines? Here are Milestone’s latest tips that really get the job done! Nurture existing authority – If you...
ADA Applies to Website and Apps: How the Robles v. Domino’s...
October 23, 2019 |
Web Design and Promotion
In 2016, Guillermo Robles, who is visually impaired, filed a case against Domino’s Pizza alleging that the restaurant chain had violated the rules under the Americans with...
Milestone Wins the Prestigious US Search Award
October 18, 2019 |
Award Winning
We are proud to announce that Milestone won the prestigious US Search Award for “Best Use of Search (SEO) in...
Boost your website experience with Accelerated Mobile Pages...
September 27, 2019 |
Web Design and Promotion
For businesses and brands, slow page speed results in loss of revenue. In a study, Amazon concluded that even a 100ms delay in page load time could result in a 1% loss in revenue...
Top 10 Things to Consider Before You Budget for Internet...
September 21, 2019 |
Digital Marketing Ideas
Visibility on Search Engines—Search engine optimization (SEO) entails writing keyword-rich meta tags and enhanced content for your website to rank high on search engines for...
Power Your Website with Milestone CMS’s Schemas to Drive...
September 20, 2019 |
Web Design and Promotion
We all know, a powerful business model is key to achieve business growth. But if you thought brand visibility was less important, have a look at these stats and think again: This...
Google My Business Q&A: A low-hanging fruit that can boost...
September 19, 2019 |
Web Design and Promotion
“Unrealized potential” – If there was one phrase that could sum up Google My Business’s Questions & Answers (or GMB Q&A) feature, then this was it. Ever since this...
Google’s August Update: Factoring ‘Freshness’ into...
September 16, 2019 |
Web Design and Promotion
For the digital marketing world, August 2019 began with a bang as Google announced a BIG update to its search algorithm. With this update, Featured Snippets – Google’s...
Webinar Recap: Taking on the 2020 Hospitality Digital Marketing...
August 30, 2019 |
Webinar
What preparations should your organization should be making, and which trends/channels/technologies are going have the biggest impact for hotel's...
Mobile Websites – Explore the Best Option for Your
August 28, 2019 |
Web Design and Promotion
The introduction and then rapid adoption of the smartphone has revolutionized mobile phone usage and how people engage with the web. There are over 3 billion smartphone users in...
CCPA: The Big Mandate is Coming – Is Your Website Ready?
August 26, 2019 |
Web Design and Promotion
A major mandate for consumer privacy and data protection, the California Consumer Privacy Act (CCPA), is just around the corner—scheduled to come into effect on the 1st January...
Bookmarking Favorite Sites with One or Two Clicks
August 6, 2019 |
Getting Social
Great social bookmarking tool (Onlywire) allows you to bookmark on multiple social bookmarking sites by just one click via tool (button) and expand your social network in...
Top 10 Questions Hotels Should Ask Your Digital Marketing
August 6, 2019 |
Hotel
To help make sure hotels are doing everything possible to gain market share on competitors, Milestone has put together a list of the top ten questions to ask hotel internet...