Voice search ready yet? Check now with our latest Voice Search...
July 4, 2019 |
Voice Search
In 2019, your location-based business needs more than mere predictions – it really needs to be voice search...
From OTA Shoppers to “BOOK DIRECT” Customers – your...
July 3, 2019 |
Conversion Best Practices, Hotel
Yet another giant leap for Milestone CMS – if you are a Milestone customer, you can now benefit from our powerful integration with Synxis – a market leader in booking engines...
Milestone White Paper: Why Your Website Needs Schemas
June 20, 2019 |
Whitepapers
Schemas are easy to implement, and they’re an instant SEO win. What are you waiting for? Great search engine organic results can make-or-break your business. So why is it...
GoogleAds: Budget Optimizer
June 5, 2019 |
Web Design and Promotion
The Budget Optimizer™ tool automatically adjusts your keyword maximum cost-per-click (CPC) bids on your behalf. All you need to do is set a target budget, and the Budget...
Google Doorway Pages vs. Independent Hotel Websites –...
There has been a lot of confusion regarding Google’s update on March 16 regarding “Doorway Pages”. We believe that the definition of “doorway pages” has been...
Top 10 Tips to Impact Local Search
May 28, 2019 |
Local Search
The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle....
The Power of User Generated Content for Digital Marketing
May 28, 2019 |
Getting Social
User Generated Content continues to be an important piece of information that guests are researching before making hotel...
Impact of Duplicate Content on Rank and Traffic
May 28, 2019 |
SEO
While often a common mistake, duplicate content can harm your online reputation and visibility within the...
One Simple Tip To Increase Facebook Post Reach
May 19, 2019 |
Digital Marketing Ideas, Getting Social
As Facebook continues to limit what shows up in users' feeds, here's a simple tactic your hotels can do to make sure it continues to gain engagement, views, and brand...
Here’s Why You’re Not Ready for the Next Big Thing...
May 16, 2019 |
Voice Search
The technology and strategies to help you best stay ahead of the voice search trend are readily available, yet we consistently encounter businesses that are lacking in one or more...
Rethinking Keyword Management for SEO
May 7, 2019 |
SEO
Milestone Insights is now part of our unified Presence Cloud – a digital marketing suite for location-based...
Webinar Recap: 2019 State of Local Search & How to Get Your...
April 18, 2019 |
Local Search, Webinar
Our April. 17 webinar covered the best strategies that location-based businesses (hotels, restaurants, banks, retailers, etc.) can implement in 2019, to bring customers into...
What’s Missing From Your Content Management System? (Part 2)
April 9, 2019 |
Conversion Best Practices
here in part 2 we take a look at the features that amplify your reach, Integration capabilities, and enterprise friendly CMS features....
What’s Missing From Your Content Management System? (Part 1)
April 2, 2019 |
Conversion Best Practices
You rely on your website to bring in leads and traffic from search engines. But do you have the right content management system (CMS) to create the world-class digital marketing...
Why Is Facebook Important? Market Effectively on Facebook.
March 17, 2019 |
Getting Social
With over 150 million users, and as the 5th most heavily trafficked site in the US, Facebook is one of the most popular social networking sites. Between October 2007 and June...
Key reasons why businesses should have a Mobile presence.
March 16, 2019 |
Getting Social
Mobile internet usage is growing 30% every year; here are some critical reasons why hotels should have a mobile website in...
5 Techniques to Boost Your Website Conversions
March 13, 2019 |
Conversion Best Practices
Unlike branding, PR, social media and advertising; website conversion rate directly impacts the amount of revenue a hotel or resort generates. Here's how you can maximize on...
NFC: In the Hotel Industry, Next Comes VR, AR, and Metaverse
March 13, 2019 |
Hotel, Web Design and Promotion
With our love for innovation, Milestone seeks to bring in new and robust technologies such as near-field communication (NFC) to their customers and provide a cutting-edge service...
9 Key Elements for Benchmarking Your Hotel’s SEO Performance
March 6, 2019 |
Hotel, Search Experience Optimization
In this article we cover the importance of benchmarking so business owners can measure their website’s SEO health and use the insights to improve...
Faster Is Better – How To Improve Your Website Speed with...
February 23, 2019 |
SEO
In November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow...
Social Media Trends Impacting Your Hotel
February 20, 2019 |
Hotel
Social media is one of the most important channels for marketing a hotel and 2019 is bound to be an exciting year for digital...
5 Reasons ADA Conformance Matters in Hotel Website Design
February 6, 2019 |
Hotel, Search Experience Optimization
Providing equal access to consumers with disabilities is no longer a “nice to have” when it comes to a user-friendly website....
Web Design Best Practices and Trends for Hotels
January 30, 2019 |
Hotel, Web Design and Promotion
Web design is not a form of art, but a solution to a business problem, albeit with a bit of creative touch and artsy flavor....
How to Use Keywords for Hotel SEO and Digital Marketing
Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO...
The Future of Your Mobile Site Is Progressive Web AMP (PWA +
January 15, 2019 |
Conversion Best Practices
WA + AMP offers an enhanced way of experiencing the web without the need for creating and installing a...
The Impact of Schemas on Your Digital Business
January 8, 2019 |
Conversion Best Practices, Digital Marketing Ideas, Search Experience Optimization, Web Design and Promotion
Schemas are an essential part of digital marketing for local businesses. Google, Bing, and Yahoo came together to create a more user-friendly experience through the use of...
Hotel Digital Marketing Manager’s Wish List for Next Year
December 14, 2018 |
Hotel, Web Design and Promotion
What Digital Marketing Technologies are you implementing for your Hotel this year? We've created a list of the top 10 technologies that will impact how you prepare your budget for...
How to Use Local Events to Increase Organic Traffic and SEO...
December 12, 2018 |
SEO
local events create an opportunity for your business, they bring potential new customers to your area. Here's a strategy that will help you get the most benefit from...
Top 10 Digital Marketing Strategies to Generate Hotel Bookings
November 28, 2018 |
Hotel
Whether your hotel’s needs are short term, long term or both, there are a variety of internet marketing tools available to help you achieve your goals....
Introduction to Flickr
November 24, 2018 |
Industry News
Photo sharing is a segment within social media that allows users to upload and share digital images with other people online. Flickr is recognized among the top photo management...