6 Keys to Banking and Credit Union Marketing Success: Website,...
January 31, 2021 |
Banking
As a bank or credit union in the US, the past year has brought a raft of difficulties and disruption. It’s time to harness the new forms of online living that enable leads to...
Webinar Recap: Digital Marketing and Business Trends for 2021
January 29, 2021 |
Webinar, Webinar Recap
In this webinar Milestone experts, Anil Aggarwal and Erik Newton discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing to...
Google Introduces Subtopic Rankings, a New SEO Opportunity
January 18, 2021 |
SEO
Google has confirmed that they launched their new subtopic rankings for certain queries. Learn what they did and how to use...
Milestone Tech Round-Up 2020
Like every year, we are back this new year with a new edition of ‘Tech Round-Up’ – one place where we celebrate every big story that...
Usability Best Practices: How to Make Your Web Site Easy to Use...
January 12, 2021 |
Speaking Our Minds, Web Design and Promotion
Website usability is the act of ensuring a website is highly interactive, engaging, clean and easily used by all potential customers. The aim is to suitably develop a website that...
Schemas Positively Impact Visibility and SEO Performance
January 1, 2021 |
SEO
SEO visibility, non-brand share, and traffic increase materially with error-free advanced schemas vs. sites without schemas Rich media search results have replaced the traditional...
SEO Click Curves: Rich SEO Results Get 58 Clicks Per 100...
January 1, 2021 |
SEO
No-click searches are the minority of searches when rich media is present in the SERPs. The click curve has a significant influence on the traffic each site can get from organic...
Using AMP Increases Speed, Core Vitals, Rank, Traffic, and...
January 1, 2021 |
SEO
AMP will get your site ready for Google’s User Experience Update. Now more than ever is the time to implement AMP. With Google announcing the Core Web Vitals metric and its...
Top 10 Tips on Your Digital Marketing Roadmap to Success in 2022
January 1, 2021 |
Digital Marketing Ideas
Get your plan ready and set to go in 2022. Learn the top questions you should answer before you build out your digital marketing...
Local Marketing Guide & Framework: A 5-step guide for your...
December 30, 2020 |
Local Search
Local marketing for businesses has evolved from the basic focus of UNAP and simple SEO to a more holistic approach to achieve online presence globally but more importantly, within...
Guide to FAQ Best Practices
December 29, 2020 |
Web Design and Promotion
Every search query is a question, so every search result listing should be an answer. This could not be more true for frequently asked questions or FAQs, and that is why Google...
Guide to Pay-Per-Click Marketing, PPC & Paid Search...
December 29, 2020 |
Paid Media
Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but...
Top 5 Digital Metrics for Hotels
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn If you have some slow days toward the end of the year, take a look at your reporting...
Social Media Starfish
December 17, 2020 |
Getting Social
The Social Media Starfish is a diagram created by Robert Scoble to illustrate the different channels that people are using to interact on the web. This is a great way to visualize...
How Milestone Sees Hotels and Businesses Recovering from Current...
December 15, 2020 |
Hotel
By Anil Aggarwal, CEO and Dev Kurbur, SVP Customer Success Milestone Inc’s perspective on what the recovery looks like continues to evolve. We are collecting data,...
Why Is SEO Important?
December 12, 2020 |
SEO
There are many reasons SEO is important and will help drive your business. Here are the top 10 reasons. SEO is the largest channel. If you exclude Direct as a channel, SEO will be...
Milestone Selected as a Most Influential Company by CIO Bulletin...
December 12, 2020 |
Business Growth, Industry News
Milestone has been selected as a Most Influential Company by CIO Bulletin for 2020. Milestone was recognized because they figured out and solved the top 5 most relevant and...
Webinar Recap: 2021 Business and Digital Marketing Trends
December 11, 2020 |
Industry News
Your roadmap to maximize opportunities with 2021 digital trends In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience...
Guide to Video Marketing: Driving Engagement Across Industries
Video marketing has become an increasingly important part of a successful marketing strategy. A full 92 percent of marketers report that they use video in their marketing...
Google Has Rolled Out the December 2020 Core Algorithm Update
December 8, 2020 |
SEO
While the search engine rolls out algorithm updates every few days, every 3-4 months they roll out a broad core algorithm update which causes heads to turn in the SEO...
Building Your Hotel’s Digital Presence with Google My Business
Modern hotels face several challenges as they work to build a strong business. Ample competition in their area, the rise of alternative accommodations when traveling, and poor...
7 Steps to Accelerate Your Digital Transformation
The importance of digital transformation became very clear with the pandemic in 2020. Businesses had become more digital to stay alive, and those businesses that were more digital...
Milestone Schema Manager – Deploy Error-Free Advanced...
November 30, 2020 |
Search Experience Optimization, SEO
Milestone’s new product – Schema Manager – takes a revolutionary approach to drive visibility of your website with advanced schemas, MINUS all complexities that schema...
Engage2020 Summary
Milestone experienced record registration for the Engage2020 virtual event held on November 12. There were almost 1000 registrants from 5 continents with an equal mix of customers...
What Recent Changes to Google Shopping Mean for Your Business
November 10, 2020 |
Google Update, Industry News
Recent data has indicated that the pandemic, and the shift it has caused towards online shopping, has accelerated ecommerce trends by about 5 years. In the second quarter...
Multi-Location Brands: Engage Your Local Consumers with Google...
November 3, 2020 |
Google Update, Industry News
If you are a local business with multiple locations, Google Posts can be a great way for you to engage your existing and potential consumers directly from the local panel on...
Milestone Reviews: The One-Stop Shop to Manage Your Reputation,...
Over the last few years, consumer reviews have become an important aspect in the customer-buying journey for businesses online. Reviews assure potential customers of the product...
Holiday Shopping with COVID Highlights Digital Transformation...
October 30, 2020 |
Industry News
When the novel coronavirus pandemic began to spread rapidly around the globe, it forced customers to change many of their shopping habits and accelerated the adoption of...
Changes to BERT and Google Search Results: How You Can Prepare
October 21, 2020 |
Google Update, Industry News
Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the search engine better understand and interpret...
Seizing Opportunities with the Core Vitals Update
October 8, 2020 |
SEO
When brands offer a positive user experience, they stand a better chance of engaging with customers. These customers become 67 percent more likely to buy and 74 percent more...