Facebook Advertising, Taking Over Google Ads?
November 23, 2018 |
Getting Social, Industry News
Is Facebook capable of competing with Google in regards to advertising for businesses? Facebook retargeting may have you allocating more money to this social platform....
Top 6 reasons your site needs Accelerated Mobile Pages (AMP)
November 6, 2018 |
Conversion Best Practices, Web Design and Promotion
AMP is one of the best ways to deliver faster content to users today and here are the top reasons to leverage AMP pages for your...
Measuring The Success (ROI) of Your Hotel Search Engine
October 25, 2018 |
Hotel
One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative,...
Webinar Recap: Introducing the New Milestone Presence Cloud
In the webinar we showed off a demo of our new Milestone Presence Cloud platform. If you missed out, you can click the button below to see the...
What Matters in CMS for Voice Search?
October 18, 2018 |
Conversion Best Practices, Search Experience Optimization
Voice is the future of search, but is your CMS going to be able to cut...
Hospitality Digital Marketers Checklist
October 12, 2018 |
Digital Marketing Ideas
What are the top ten things hotel marketers need to focus on to get digital traffic and booking right? 1. Online Inventory Make sure you have sufficient inventory allocated for...
9 Steps to Generate More Online Bookings and Revenue for Your...
September 22, 2018 |
Hotel
Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your...
Turn Your Hotel Website Into An Online Concierge Using FAQs
September 22, 2018 |
Hotel
Take advantage of the new #1 spot with the direct answer box. Have your website digitally answer questions traditionally reserved for the concierge....
How Hotel Social Media Marketing Can Help Increase Facebook Fans...
This Facebook sweepstakes success story summarizes how Milestone helped an upscale, 4-star property in a prime market drive brand awareness and traffic to the hotel's...
Online Video Search Optimization
September 12, 2018 |
Getting Social
One of the best ways to promote your business online, take up huge amounts of real estate on Google's first page, and achieve your goals! Online Video is one of the fastest...
How to Write Winning Title Tags for SEO
September 5, 2018 |
Industry News
Title tags are a critical element in Search Engine Optimization. The following are among our recommendations for utilizing them as effectively as...
SEO Tips for Beginners
August 28, 2018 |
Web Design and Promotion
The three key categories of factors for improving your ranking are: content, inbound links, and on-page...
Managing Your Hotel’s Online Reputation Using SEO
August 16, 2018 |
Hotel
Search engines, like Google and Bing, now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must-have in a...
Start Your Social Media Campaigns Right
July 30, 2018 |
Getting Social
There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure...
NYLO Hotel’s New Website Design Delivers 62% Boost In...
NYLO Hotels worked closely with Milestone to develop a stunning, well-structured website to showcase the groups well-appointed boutiques. Following the latest search trends and...
How to Measure and Improve Your Website Stickiness
July 7, 2018 |
Web Design and Promotion
Building engagement on a site will increase your lead funnel and encourage customers to become more engaged with your brand. The more time people spend on your site, the more...
How to Improve Yelp Management and Results
June 27, 2018 |
Local Search
Milestone's combination of exceptional software and Yelp certified ads (YACP) partnership means you can finally make Yelp work for...
Responsive Hotel Website Design and SEO Generates $300K in...
June 25, 2018 |
Digital Marketing Ideas, Hotel, Search Experience Optimization, Web Design and Promotion
Milestone's strategy includes developing technology driven, content optimized hotel websites following the latest search and social guidelines. Learn how Milestone helped Holiday...
Milestone Wins “Best Overall SEO & SEM” at the...
June 15, 2018 |
Award Winning
We are honored to announce that Milestone was selected as recipient of the Search Engine Land's prestigious "Best Overall Search Marketing Initiative - SEO &...
What Are Search Engines?
June 6, 2018 |
SEO
Search engines help to categorize and search web properties so that people can find the pages and sites that are useful for them. Search engines are possibly the most powerful and...
Top 10 Digital Marketing Tips for the Summer
May 28, 2018 |
Digital Marketing Ideas
Top 10 ideas to help hotels increase their summer online bookings. This article focuses on creating summer packages and ideas for monitoring and improving your online...
Webinar Recap Video: Digging into ADA
Watch a video of our ADA webinar, get links to the webinar recording and slide deck, as well as some additional information about ADA...
Download: Digital Marketing Guide to Great Hotel Website Design
May 7, 2018 |
Hotel
If you’re thinking of refreshing your website or overhauling it altogether in 2018, we thought it might be helpful to have a...
GDPR is almost here – What you need to know
April 4, 2018 |
Industry News
On May 25 the European Union will put into effect the General Data Protection Regulation...
Social Media Strategy: How Much to Spend and Where
April 4, 2018 |
Content Marketing, Getting Social
While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their...
10 Steps to Omnichannel Digital Marketing Success
Regardless of the size of your business, personalized strategic marketing programs have become a “must...
Facebook Timeline for Hotels – Top 5 Things to Know
March 23, 2018 |
Getting Social, Hotel
Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights...
How to Use Facebook Fan Gates
March 22, 2018 |
Getting Social, Industry News
Facebook allows corporate business pages much more freedom to define their space within Facebook than is available on personal profiles. Beyond the simple wall posts, photo...
HTML5 – How SEO-Friendly Is It? How to Drive SEO Success
March 22, 2018 |
SEO
HTML5 continues to evolve as the next web standard for site content and functionality morphing out of today’s 10+ year old HTML4.01. HTML5 has numerous technical enhancements...
Milestone Announces Milestone Pages: Schema-Powered Local Pages...
March 16, 2018 |
Local Search, SEO
Milestone’s Location Pages is a new solution designed to help location-based businesses with multiple locations highlight location information for...