Milestone has developed and begun implementing the Covid-19 Crisis-Recovery-Growth strategy and wants to share it with the community. We have identified the 5 priority things marketers should do in April, May, June, and July onward to conserve, react, and then to ride the recovery as people return to a more normal economy. If you are trying to formulate an effective strategy to respond to it, please review this webinar and Q&A with Milestone experts on organic and paid marketing.
Key takeaways include:
- Phased tactics within local, organic, social, and paid media
- Recommendations for gathering customer insights, adjusting content, mobile, and clickability
- Moving to omnichannel measurement
- Offer to package and scaling back up