Universal Search and How Rich Media Content Increases SERP...
February 5, 2021 |
SEO
With the introduction of Google’s “Universal Search” back in May of 2007, brands have long become accustomed to the importance of optimizing a variety of different types of...
Google Introduces Subtopic Rankings, a New SEO Opportunity
January 18, 2021 |
SEO
Google has confirmed that they launched their new subtopic rankings for certain queries. Learn what they did and how to use...
Milestone Tech Round-Up 2020
Like every year, we are back this new year with a new edition of ‘Tech Round-Up’ – one place where we celebrate every big story that...
Schemas Positively Impact Visibility and SEO Performance
January 1, 2021 |
SEO
SEO visibility, non-brand share, and traffic increase materially with error-free advanced schemas vs. sites without schemas Rich media search results have replaced the traditional...
SEO Click Curves: Rich SEO Results Get 58 Clicks Per 100...
January 1, 2021 |
SEO
No-click searches are the minority of searches when rich media is present in the SERPs. The click curve has a significant influence on the traffic each site can get from organic...
Using AMP Increases Speed, Core Vitals, Rank, Traffic, and...
January 1, 2021 |
SEO
AMP will get your site ready for Google’s User Experience Update. Now more than ever is the time to implement AMP. With Google announcing the Core Web Vitals metric and its...
Why Are Schemas Important for SEO in 2021?
December 29, 2020 |
SEO
One of the most overlooked SEO practices is the use of schemas to properly tag your website content. If you are looking for some practical advice on schemas, how they benefit your...
Top 5 Digital Metrics for Hotels
If you have some slow days toward the end of the year, take a look at your reporting and dashboards and make sure they include these key metrics: Total visits Unique visitors...
Why Is SEO Important?
December 12, 2020 |
SEO
There are many reasons SEO is important and will help drive your business. Here are the top 10 reasons. SEO is the largest channel. If you exclude Direct as a channel, SEO will be...
Guide to Video Marketing: Driving Engagement Across Industries
Video marketing has become an increasingly important part of a successful marketing strategy. A full 92 percent of marketers report that they use video in their marketing...