Google Analytics 4: Are You Ready for the Next Generation of...
In July 2023, Google will end of life the current version of GA–Universal Analytics–and replace it with Google Analytics 4. Why you should migrate soon. Millions of...
Guide to Inbound Marketing
April 12, 2022 |
Digital Media Marketing, SEO
Inbound marketing is a methodology that focuses on drawing customers in, rather than pushing a company’s message out. Inbound marketing is about creating valuable content that...
How to Rank Higher with a Smart SEO Strategy
March 29, 2022 |
SEO
Being Proactive isn't enough. Brands need to constantly work on their SEO strategy throughout the year to promote their business, drive engagement, and stay on top of the updates...
How to Do an SEO Audit
March 16, 2022 |
SEO
An SEO audit will help you establish a baseline of performance from which to start analyzing and measuring. The very first step is to set up or gain access to Google Search...
10 Steps Towards Building Backlinks and Link Popularity
February 15, 2022 |
SEO
Backlinks and your linking strategy play an important role in technical SEO. These helpful links can give your rankings a boost. When multiple other sites that Google considers...
Top Digital Marketing Trends in 2022
Staying ahead of the trends in digital marketing in 2022 has many moving parts. From SEO to video to interactive content, the digital landscape is changing as new technologies,...
Top 10 Website Must-Haves for Hospitality in 2022
The days when a website was just a digital brochure are long gone; and as the technology to build and maintain websites evolve, the room for new ideas and practices keeps growing...
Why Are Schemas Important for SEO in 2022?
December 29, 2021 |
SEO
One of the most overlooked SEO practices is the use of schemas to properly tag your website content. If you are looking for some practical advice on schemas, how they benefit your...
New Research Shows SERP Rich Media Features Vary by Industry
December 27, 2021 |
SEO
Rich media and rich results in the SERPs are significant entities and points of entry for discovery in the customer journey. Rich media usually take more effort to create, but...
3 Key Reasons to Add Social Media Links to Your Website
You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you...