The Impact of Schemas on Your Digital Business
January 8, 2019
Schemas are an essential part of digital marketing for local businesses. Google, Bing, and Yahoo came together to create a more user-friendly experience through the use of...
How Schemas Impact your SEO strategy
November 28, 2018
One of the most overlooked SEO practices is the use of schemas to properly tag your website content. If you are looking for some practical advice on schemas, how they benefit your...
Budget season is coming… Here’s how to be ready
July 9, 2018
The summer months, for many industries, mean one thing: Budget season is almost...
How does Milestone make Yelp easier?
June 27, 2018
Milestone's combination of exceptional software and Yelp certified ads (YACP) partnership means you can finally make Yelp work for...
10 Steps to Omnichannel Success
March 28, 2018
Regardless of the size of your business, personalized strategic marketing programs have become a “must...
6 keys to Digital Marketing success in 2018, Part 3: User...
February 27, 2018
In 2018, user experience will be key for your site design and development initiatives. Site speed, readability, and site architecture will be critical to ensuring smooth user...
9 steps to drive more direct bookings for your hotel
February 14, 2018
Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your...
6 Keys to Digital Marketing Success in 2018 Part 2: Content
February 7, 2018
In 2017, digital marketing saw a shift in content strategy toward a more personalized and intent-based approach to user...
Why it’s crucial for businesses to respond to reviews
February 2, 2018
Reviews have become an integral part of our customer journey. “90% of customers read reviews before visiting a business,”* directly impacting the success and growth of a...