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Paid media providers and networks

Guide to Paid Media 2021

January 15, 2021   |   Paid Media
Paid media can be an effective way to increase traffic and revenue. There are 10 primary paid channels to choose from and this guide will help you understand them...
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Ad quality and ad rank

Guide to Google Quality Score and How It Impacts Ad Rank –...

January 11, 2021   |   Paid Media
What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing...
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Guide to Pay Per Click and Paid Search

Guide to Pay-Per-Click Marketing, PPC & Paid Search...

December 29, 2020   |   Paid Media
Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but...
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SEM Fitness Plan

90 Day SEM Fitness Plan

March 5, 2010   |   Paid Media, Web Design and Promotion
At SMX West Conference in Santa Clara, Stoney de Geyter, Kayden Kelly, Matt McGee, Matt Van Wagner gave various seo tips, plan and strategies which can help small business...
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PPC Landing Page

PPC Landing Page Dos and Don’ts

April 20, 2009   |   Paid Media
Creating a Landing Page specifically catered to PPC traffic is an absolute must for online advertisers. In this article, we will review the importance of landing pages by focusing...
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