Google Simplifies HowTo, QAPage and SpecialAnnouncement Schema
Schema is your ticket to entity optimization as it helps search engines understand the context of your web page content and map them to relevant queries online. Schema properties...
Google Updates Q3: New Features and Updates, along with Better...
Google, the premier search engine for the Internet, has released several updates to its services over the past quarter to continue its mission to “organize the world’s...
Google to Display Organic Meta Listings in Its Hotel Ads Section
Over the past year, the COVID-19 pandemic has brought the hospitality and the travel industries to a grinding halt and, while we look forward with optimism with the vaccinations...
Guide to Paid Media 2021
January 15, 2021 | Paid Media
Paid media can be an effective way to increase traffic and revenue. There are 10 primary paid channels to choose from and this guide will help you understand them...
Guide to Google Quality Score and How It Impacts Ad Rank –...
January 11, 2021 | Paid Media
What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing...
Guide to Pay-Per-Click Marketing, PPC & Paid Search...
December 29, 2020 | Paid Media
Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but...
Site Link Extensions for Paid Ads
March 22, 2016 | Paid Media
Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper content on your site beyond the main landing page. With Sitelinks you...
90 Day SEM Fitness Plan
March 5, 2010 | Paid Media, Web Design and Promotion
At SMX West Conference in Santa Clara, Stoney de Geyter, Kayden Kelly, Matt McGee, Matt Van Wagner gave various seo tips, plan and strategies which can help small business...
PPC Landing Page Dos and Don’ts
April 20, 2009 | Paid Media
Creating a Landing Page specifically catered to PPC traffic is an absolute must for online advertisers. In this article, we will review the importance of landing pages by focusing...