Milestone Research Finds that the Average CTR Across Rich SERP...
The majority of traffic from rich results SERPs still goes to organic for free. Following SparkToro’s CEO and Cofounder, Rand Fishkin’s survey in which he claimed...
Google to Display Organic Meta Listings in Its Hotel Ads Section
Over the past year, the COVID-19 pandemic has brought the hospitality and the travel industries to a grinding halt and, while we look forward with optimism with the vaccinations...
Webinar Recap: Tactics To Transform Your Local Search
February 25, 2021 | Local Search, Webinar Recap
Milestone’s experts Emily Brady, Sr. Manager Local SEO Solution, and Erik Newton, VP of Marketing, discussed key local marketing strategies for 2021. Attendees can use the...
Local Marketing Guide & Framework: A 5-step guide for your...
December 30, 2020 | Local Search
Local marketing for businesses has evolved from the basic focus of UNAP and simple SEO to a more holistic approach to achieve online presence globally but more importantly, within...
Top Local SEO Strategies for 2021
December 25, 2020 | Local Search
Think of the last time you made a search on Google for information on a service or a product. You typed out your query and the search engine delivered a local business result that...
Building Your Hotel’s Digital Presence with Google My Business
Modern hotels face several challenges as they work to build a strong business. Ample competition in their area, the rise of alternative accommodations when traveling, and poor...
Milestone Reviews: The One-Stop Shop to Manage Your Reputation,...
Over the last few years, consumer reviews have become an important aspect in the customer-buying journey for businesses online. Reviews assure potential customers of the product...
Google November 2019 Update: Neural Matching and travel...
November 30, 2019 | Local Search, Web Design and Promotion
While BERT stole the limelight of last month’s Google Updates, in November 2019, the search giant has been unrelenting in its quest to improve search for users. Google confirmed...
Top 10 Tips to Impact Local Search
May 28, 2019 | Local Search
The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle....
Webinar Recap: 2019 State of Local Search & How to Get Your...
April 18, 2019 | Local Search, Webinar
Our April. 17 webinar covered the best strategies that location-based businesses (hotels, restaurants, banks, retailers, etc.) can implement in 2019, to bring customers into...