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Top Digital Marketing Trends for the Hospitality Industry

With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
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Data is Your New Oil: eCommerce Managers Tool Kit - milestoneinternet.com, Milestone Inc.

Data is Your New Oil: eCommerce Managers Tool Kit

December 9, 2016   |   Digital Marketing Analytics
Milestone's data driven software and solutions will bring all of your hotel digital marketing tools together, reviewing revenue contribution KPI’s in a single interface. Empower...
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Unalytix Reporting

Analytics in the New Year – A Digital Managers Guide to...

December 10, 2015   |   Digital Marketing Analytics
Digital marketing software, Unalytix, created to increase hotel marketers productivity and eliminate wasted time gathering...
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Google Analytic Pivot Table

Using Google Analytic Pivot Table to Track Average Ranking

June 28, 2012   |   Digital Marketing Analytics
There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic's Pivot Table, which you can use to track average...
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Marketing Analysis ROI

Measuring Profit & ROI Across Channels

August 24, 2011   |   Digital Marketing Analytics
Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or...
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Anatomy of a conversion path

New Google Analytics Tool: Multi Channel Funnels

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue....
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Social Media Campaign

How to Measure Success of Your Social Media Campaign

In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success...
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Deeper Into Your Analytics

Delving Deeper Into Your Analytics

Any company can attempt to get more traffic to your hotel’s website. But are they driving the right kind of traffic? The number of visitors a site gets is a great first step to...
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