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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Image Search and SEO Optimization - milestoneinternet.com, Milestone Inc.

Image Search and SEO Optimization

March 11, 2018   |   SEO
View and understand the keywords, meta tags, and description usage of a competitor's webpage. This new SEO meta tags add on tool can help you fully understand why top ranking...
How to rank high for new domains - milestoneinternet.com, Milestone Inc.

New Domain Name vs. Existing Domain Name

February 28, 2018   |   Web Design and Promotion
Learn about domain selection and maturity and which is best for your site and...
Horseshoe Bay Resort: 89% Increase in Group RFPs in 60 days - milestoneinternet.com, Milestone Inc.

Horseshoe Bay Resort: 89% Increase in Group RFPs in 60 Days

Crescent Hotels & Resorts wanted to improve their paid media performance by leveraging data personalization and...
Case Study: The Impact of Google posts on visibility, CTR, & Ranking - milestoneinternet.com, Milestone Inc.

Case Study: The Impact of Google posts on visibility, CTR,...

February 6, 2018   |   Case Study, Search Experience Optimization
The numbers show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business...
Why it;s crucial for businesses to respond to reviews - milestoneinternet.com, Milestone Inc.

Why It’s Crucial for Businesses to Respond to Reviews

Reviews have become an integral part of our customer journey. “90% of customers read reviews before visiting a business,”* directly impacting the success and growth of a...
Milestone blog cover image - milestoneinternet.com, Milestone Inc. - milestoneinternet.com, Milestone Inc. - milestoneinternet.com, Milestone Inc.

6 Keys to Digital Marketing Success: Mobile, Content, User...

In this first section from our new eBook Mobile takes center stage. From mobile-first experiences to new technologies designed to provide a more interactive “applike”...
"Milestone Enhances Local Events Publishing Platform with New Channels & Third-Party Site Compatibility
Hotel Reputation Management through Online Guest Reviews

Guide to Online Reputation Management for Hotels and How to...

January 17, 2018   |   Hotel
Opinions about your hotel abound on review sites. How you react to these reviews can be the difference between convincing a consumer to book with you or driving them straight...
hotel social reunion - milestoneinternet.com, Milestone Inc.

Creative Social Media Hits the Jackpot

January 14, 2018   |   Getting Social
Social media fans want to connect with your genuine brand, start thinking of unique ways to highlight your local business. Creativity and simplicity are often the best ways to...
Google Search Ranking Algorithm Updates - milestoneinternet.com, Milestone Inc.

Google Search Ranking Algorithm Updates

December 28, 2017   |   SEO
Search engine land recently published updates and changes happening to Google SERP, just when you thought it was ok to take it easy for the...
How Gaia Hotel & Spa Got a 10X ROI with a Last Minute Black Friday Omnichannel Campaign - milestoneinternet.com, Milestone Inc.

How Gaia Hotel & Spa Got a 10X ROI with a Last-Minute Black...

December 12, 2017   |   Hotel
What if you could get a 10X return on investment – using a “last minute” omnichannel campaign with a very modest...
4 Reasons Your Mobile Website Isn’t Converting - milestoneinternet.com, Milestone Inc.

4 Reasons Your Mobile Website Isn’t Converting

December 6, 2017   |   Web Design and Promotion
Here are 4 steps you can take to ensure that you're converting opportunities into sales, and offer an effective and compelling mobile...
Milestone Boosts Website Conversions by 53% with Progressive Web Apps (PWA) - milestoneinternet.com, Milestone Inc.
Schema: Labels for your website - milestoneinternet.com, Milestone Inc.

Schema: Labels and Context for Your Website

November 22, 2017   |   Web Design and Promotion
Imagine yourself in a pharmacy looking for aspirin because you spent the last hour learning about Schema and now your head feels like it is exploding. You enter the store and are...
Find out how Don Cesar got a 20:1 return on ad spend (ROAS) - milestoneinternet.com, Milestone Inc.

Find out how Don Cesar got a 20:1 return on ad spend (ROAS)

November 16, 2017   |   Web Design and Promotion
The Don Cesar is a Florida based Independent Luxury hotel that recently enlisted Milestone to revamp their website and to implement an omnichannel digital marketing strategy...
Supersized tweets? What will you do with all that extra space? - milestoneinternet.com, Milestone Inc.

Supersized tweets? What will you do with all that extra space?

November 10, 2017   |   Getting Social
You can now tweet the full 280 characters to your heart’s content directly from our Milestone Social...
Search has changed, are you losing out? (Part 2) - milestoneinternet.com, Milestone Inc.

Search Has Changed, Are You Losing Out? (Part 2)

November 9, 2017   |   Web Design and Promotion
On Tuesday we discussed the top three items you need to make sure you aren’t missing when it comes to voice search. Today we continue with the last three...
Are You Open for Business? Make Sure Potential Customers Know with Special Hours. - milestoneinternet.com, Milestone Inc.

Are You Open for Business? Make Sure Potential Customers Know...

November 8, 2017   |   Conversion Best Practices
Does your business update its business hours on Google and Bing for holidays? If not, you could be missing out on customers during big shopping days like Memorial Day, Veterans...
Search has changed, are you losing out? (Part 1) - milestoneinternet.com, Milestone Inc.

Search Has Changed, Are You Losing Out? (Part 1)

November 7, 2017   |   SEO
A new generation of “headless” devices, devices powered by AI engines like Alexa, Google Home and Siri are changing how people search and find...
WPA blog image - milestoneinternet.com, Milestone Inc.

Why Progressive Web Apps Matter to You

November 2, 2017   |   Web Design and Promotion
Here are some key must-knows about Progressive Web App technology and what benefits it could bring to your...
Does Pay-Per-Click Affect Organic Ranking? www.milestoneinternet.com Milestone Inc - milestoneinternet.com, Milestone Inc.

Does Pay-Per-Click Affect Organic Ranking?

September 21, 2017   |   SEO
One of the questions our clients often ask is whether conducting pay-per-click advertising will impact their organic rankings? The truth is that it is very difficult to prove a...
5-Ways-to-Choose-right-domain-for-your-business - milestoneinternet.com, Milestone Inc.

Domain Name Best Practices

July 27, 2017   |   Web Design and Promotion
When choosing an online strategy for your business, the first step is selecting a domain name. Choose only one domain name for one business! Theoretically business owners want...
management - milestoneinternet.com, Milestone Inc.

9 Things Successful People Do Differently

July 20, 2017   |   Leadership
The road to becoming a successful leader starts with you and how you manage your productivity. The best way to achieve your goals is to begin with determining specific goals you...
394 219 blog image - milestoneinternet.com, Milestone Inc.
Effective Email Marketing - milestoneinternet.com, Milestone Inc.

Effective Email Marketing

June 4, 2017   |   Digital Marketing Ideas
Book rooms and build relationships Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users...
Revenue Recovery Blog Image - milestoneinternet.com, Milestone Inc.
Milestone Continues Winning Streak with 9 Communicator Awards for Website Design - milestoneinternet.com, Milestone Inc.

Milestone Continues Winning Streak with 9 Communicator Awards...

May 30, 2017   |   Hotel, Web Design and Promotion
Six website designs were awarded the highest Communicator Award of Excellence and 3 were awarded Communicator Award of...
Bardessono and Lucy Facebook Contest - milestoneinternet.com, Milestone Inc.

How to Use Facebook Contests to Drive Fans, Engagement, and...

Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals...
Milestone customers already benefiting from Google’s new local events search capabilities - milestoneinternet.com, Milestone Inc.
The Ultimate SEO Guide to Well Optimize website - milestoneinternet.com, Milestone Inc.

SEO Guide to a Well Optimized Website

May 11, 2017   |   SEO
When it comes to practicing good SEO there are numerous way you can have a successful well optimized website. However, keeping on top of all the areas that need to manage in order...
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