The Impact of Google’s Changes to FAQ and How-To Schema on...
On August 8, 2023, Google announced changes to the treatment of FAQ and How-To rich results globally, in all languages. These changes will be rolling out globally over the next...
How Website Schemas Assist with Google’s Search Generative...
June 28, 2023 | Google Update, Schemas
In today’s digital era, where artificial intelligence (AI) powers search engines, it is crucial for businesses to optimize their online presence to stay ahead of the...
Helpful Content Strategy in 2023 – 5 Steps for Measurable...
Effective content marketing in 2023 requires brands to prioritize high-quality, useful content creation that resonates with their target audience. What is helpful...
Succeeding with Google’s Helpful Content Update and Lens...
March 2, 2023 | Google Update, Web Design and Promotion
For modern businesses, staying on top of the latest developments with Google has become vital to bringing in new customers. The search engine giant continues to look for ways to...
Understanding the Helpful Content Update. Are You and Your...
August 29, 2022 | Google Update, SEO
By Erik Newton, VP of Marketing, Milestone Inc. If you are just asking yourself this question now, the answer may be no. If you have been using generic or curated content or using...
Google Analytics 4: The Next Generation of Google Analytics
In July 2023, Google will end of life the current version of GA–Universal Analytics–and replace it with Google Analytics 4. Why you should migrate soon. Millions of...
Milestone Inc Wins Recognition in Google’s 2021 Business...
Milestone has been selected as a winner of Google’s Business Messages Build-an-Agent (chat application) Contest for creating an impactful demo for a brand. The contest...
What Recent Changes to Google Shopping Mean for Your Business
November 10, 2020 | Google Update, Industry News
Recent data has indicated that the pandemic, and the shift it has caused towards online shopping, has accelerated ecommerce trends by about 5 years. In the second quarter...
Multi-Location Brands: Engage Your Local Consumers with Google...
November 3, 2020 | Google Update, Industry News
If you are a local business with multiple locations, Google Posts can be a great way for you to engage your existing and potential consumers directly from the local panel on...
Changes to BERT and Google Search Results: How You Can Prepare
October 21, 2020 | Google Update, Industry News
Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the search engine better understand and interpret...