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Google Update

What Recent Changes to Google Shopping Mean for Your Business

What Recent Changes to Google Shopping Mean for Your Business

November 10, 2020   |   Google Update, Industry News
Recent data has indicated that the pandemic, and the shift it has caused towards online shopping, has accelerated ecommerce trends by about 5 years. In the second quarter alone,...
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Multi-location brands: Engage your local consumers with Google Posts at scale across locations

Multi-Location Brands: Engage Your Local Consumers with Google...

November 3, 2020   |   Google Update, Industry News
If you are a local business with multiple locations, Google Posts can be a great way for you to engage your existing and potential consumers directly from the local panel on...
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Changes to BERT and Google Search Results: How you can prepare

Changes to BERT and Google Search Results: How you can prepare

October 21, 2020   |   Google Update, Industry News
Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the search engine better understand and interpret...
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Milestone’s Core Web Vitals Solution: Is your website ready...

September 22, 2020   |   Google Update
Consumer trends on search are moving at a furious pace. Customers want to achieve their intent in a flash and business websites that don’t meet their expectation are left to...
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Google Search Ranking Algorithm

Top 12 Digital Trends for 2020 Mid-Year-COVID-19, content,...

August 28, 2020   |   Google Update
The onset of the COVID-19 pandemic and its impact has crashed across the globe—resulting in businesses coming to a screeching halt and a market slump and now sadly...
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Google's New Page Experience Update and Core Vitals

Google’s New Page Experience Update and Core Vitals

June 10, 2020   |   Google Update, Web Design and Promotion
Last week on the Google Webmaster Central Blog Google announced the introduction of a new page experience signal which will be used to rank web pages in the future. In addition to...
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Google My Business Offers Secondary Hours for Chains and Individual Locations Within the Listing

Google My Business Offers Secondary Hours for Chains and...

June 5, 2020   |   Google Update
Google My Business has recently launched a new feature for business with the ability to add “more hours” if your business is providing specific times for different services...
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Google Ads COVID-19 Ad Credits for Small & Medium-Sized Businesses

Status of Google Ads COVID-19 Ad Credits for Small &...

June 2, 2020   |   Google Update
Last week, Google shared more details on the much anticipated credit to support recovery for small and medium businesses. Milestone is working closely with Google on next...
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Google Hotel Ads to Offer Pay-Per-Stay Model

Google Hotel Ads to Offer Pay-Per-Stay Model

June 2, 2020   |   Google Update
Recently, Google announced updates to its metasearch advertising (also known as Google Hotel Ads). To support hotel recovery, Google updated its bidding options. Previously,...
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Google Updates: SEO, Local, user experience changes that happened in Feb & March 2020

Google Updates: SEO, Local, user experience changes that...

March 27, 2020   |   Google Update
The recent and unprecedented COVID-19 pandemic has certainly thrown life out of gear and probably for the first time in history, humanity is fighting against a common enemy...
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