Webinar Recap: How to Bring Guests Back After Covid Pandemic
Thank you for registering for the webinar. If you would like a free Recovery Audit and Checklist (a $3000 value), let us know. Our panel of experts shared key insights on how to...
Webinar Recap: Recovering and Growing Your Business with Digital...
Thank you for joining us for the webinar. Successful recovery will depend on pivoting your business, executing best practices and aligning goals with a new digital strategy. Our...
COVID-19: Ensuring a Safe Stay in a Hotel After Reopening. Tips...
June 16, 2020 |
Hotel
With the daily COVID-19 cases and deaths witnessing a steady decline in much of the US as in mid-June 2020. A majority of these states have already allowed businesses to reopen in...
Webinar Recap: Reopening Keys to Success from HSMAI President...
We interviewed leading hospitality industry expert and President and CEO of HSMAI, Bob Gilbert. He and Tammie Carlisle of Milestone discussed how the hotel recovery is rapidly...
Black Lives Matter
June 10, 2020 |
Social Responsibility
The time has come to take a stand The last 2 weeks have been quite a roller coaster ride for all of us. As the spread of COVID was gradually under control and the country was...
Google’s New Page Experience Update and Core Vitals
June 10, 2020 |
Google Update, Web Design and Promotion
Last week on the Google Webmaster Central Blog Google announced the introduction of a new page experience signal which will be used to rank web pages in the future. In addition to...
Google My Business Offers Secondary Hours for Chains and...
June 5, 2020 |
Google Update, Hotel
Google My Business has recently launched a new feature for business with the ability to add “more hours” if your business is providing specific times for different services...
New York City Hotel Occupancy Rises to 47.6% and Hotel Occupancy...
June 5, 2020 |
Hotel
The realdeal.com has put together an encouraging summary of the 25 US hotel markets that have occupancy rates above 40%. This is the seventh straight week of occupancy rate gains...
Weddings During a Pandemic
June 3, 2020 |
Hotel, Industry News
Challenges can be the mother of invention, and the covid pandemic has made large in-person gatherings impossible. But, people still want to and need to get married and want to...
Status of Google Ads COVID-19 Ad Credits for Small &...
June 2, 2020 |
Google Update
Last week, Google shared more details on the much anticipated credit to support recovery for small and medium businesses. Milestone is working closely with Google on next...
Google Hotel Ads to Offer Pay-Per-Stay Model
June 2, 2020 |
Hotel
Recently, Google announced updates to its metasearch advertising (also known as Google Hotel Ads). To support hotel recovery, Google updated its bidding options. Previously,...
Top 10 Digital Marketing Must-Dos for Hotels
May 26, 2020 |
Digital Marketing Ideas, Hotel
Define Your Online Marketing Strategy If you want to secure your share of the lucrative online marketplace, think about all the steps you will take to target Leisure, Corporate,...
Covid-19 Business Reopening Digital Marketing Checklists
May 6, 2020 |
Business Growth
Since early March Milestone has been helping customers manage the business impact of Covid-19 and developed a Crisis-Recovery-Growth (CRG) framework. The purpose of the CRG...
Webinar Recap: Covid-19 Crisis-Recovery-Growth: Content and B2B...
In this webinar, leading experts from Acronym, SEMRush, Invesp, and Milestone presented the Covid-19 Crisis-Recovery-Growth framework, including key priorities and tactics for...
COVID-19 Healthcare SEO: Best Practices for Healthcare websites
April 29, 2020 |
Business Growth
In the previous blog, we discussed how Google is aiding Healthcare entities with the virtual healthcare services to ensure there is no gap between them and patients during this...
Webinar Recap: Healthcare SEO during crisis and beyond
In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth framework, including key priorities, case studies, and tactics for medium to large-scale...
COVID-19: Google rolls out virtual healthcare options for...
April 22, 2020 |
Business Growth
Google has been rolling out new features regularly to support healthcare websites which are providing valuable information and services for the current on-going COVID-19 Pandemic....
Webinar Video: Covid-19 CRG Local Search
In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth local search strategy, including key priorities, case studies, and tactics for search marketers to...
How Hotels Can Attract Essential Workers and First Responders...
April 14, 2020 |
Hotel
During the shelter-at-home order, regular clientele of hotels are at home and only essential workers are moving around the cities and states. However, federal, state, and local...
Webinar Video: SEO after Covid19
In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth strategy including key priorities, case studies and tactics for search marketers to use as they...
SEO after COVID19: How FAQs will boost your business’...
April 7, 2020 |
SEO, Voice Search
COVID-19 has disrupted our world like nothing we have seen before, and the response requires a deep breath, some reflection, planning, and aggressive execution. If you are trying...
Webinar video: Covid-19 Crisis-Recovery-Growth
April 3, 2020 |
Webinar
Milestone has developed and begun implementing the Covid-19 Crisis-Recovery-Growth strategy and wants to share it with the community. We have identified the 5 priority things...
Local Search New Features and Updates Related to COVID-19
April 3, 2020 |
SEO
As COVID-19 continues to impact businesses around the world, many maps and local listing providers are changing how their directories operate. New and updated features are...
Senate Coronavirus Aid Bill
March 27, 2020 |
Industry News
Details of the US Coronavirus Aid Bill The US Senate and House passed a massive aid bill, S. 3548, The Corona Aid, Relief, and Economic Security (CARES) Act, to shore up the...
Google Updates: SEO, Local, user experience changes that...
March 27, 2020 |
Google Update
The recent and unprecedented COVID-19 pandemic has certainly thrown life out of gear and probably for the first time in history, humanity is fighting against a common enemy...
5 Ideas To Enhance Your Hotel’s Online Marketing Strategy...
Everyone is abuzz about Pinterest, reaching over 11.7 million unique visitors as of January 2012, surpassing the 10 million unique visitors mark more quickly than any website in...
Google My Business Limiting Functionality Due to COVID-19: What...
March 23, 2020 |
Industry News, Speaking Our Minds
Being visible to customers with the right information at the right time can be a challenge to any local business even in the best of times, and the global spread of the novel...
Top tips to work from home effectively
March 18, 2020 |
Industry News, Speaking Our Minds
For many organizations and professionals, working from home was increasing because of the distributed nature of domestic or international teams, to attract a larger talent pool,...
10 Ideas to Improve Booking Performance During the Crisis
March 12, 2020 |
Digital Marketing Ideas, Hotel
Intel’s Andy Grove had a lot to say about how to react to downturns and setbacks. Here are just a few of his insights and maxims: The first rule is that economic downturns...
Webinar video: Generate more leads and revenue on Yelp
February 24, 2020 |
Web Design and Promotion
Watch and share the video, and download the slides. Today, approximately 100 Million unique visitors come to Yelp monthly for business information, insights and reviews. In a...