Effective Use of Email Marketing Campaigns for Hotels
November 16, 2019 |
Hotel
Hotels and other businesses can benefit immensely from the effective use of email marketing campaigns because it’s fast, direct, cost-effective, and builds one-to-one...
Online Searchable Videos – Why Hoteliers Should Care
November 12, 2019 |
Hotel
The lodging industry has seen significant adoption of online video marketing because most consumers want to see and experience as much of the hotel as possible before booking...
The Importance of a Sitemap
November 12, 2019 |
Search Experience Optimization, SEO
The sitemap is part of technical SEO and an essential for the success of any search engine optimization campaign. The general rule to follow for an internal linking structure is...
Google October Updates: The BIG BERT update, and more from
November 11, 2019 |
Voice Search
This October, Google’s biggest update in probably 5 years – BERT, along with other core algorithm updates, stole the limelight. “Context” & “Accessibility” was...
Turn website visitors into buyers with Milestone CMS’s...
November 11, 2019 |
Web Design and Promotion
With discounts and offers having always played an integral part in the sphere of commercialism, of late, brands are adopting Limited Time Offers (LTO) to drive an action from...
Google rolls out BERT – one of its biggest updates ever!
October 30, 2019 |
Search Experience Optimization, Voice Search
The BERT algorithm (Bidirectional Encoder Representations from Transformers) Is one of Google's biggest updates...
How to Secure a Higher Ranking on Search Engines – Top 10...
October 25, 2019 |
SEO
Want to secure a higher ranking for your website on search engines? Here are Milestone’s latest tips that really get the job done! Nurture existing authority – If you...
ADA Applies to Website and Apps: How the Robles v. Domino’s...
October 23, 2019 |
Web Design and Promotion
In 2016, Guillermo Robles, who is visually impaired, filed a case against Domino’s Pizza alleging that the restaurant chain had violated the rules under the Americans with...
Milestone Wins the Prestigious US Search Award
October 18, 2019 |
Award Winning
We are proud to announce that Milestone won the prestigious US Search Award for “Best Use of Search (SEO) in...
Boost your website experience with Accelerated Mobile Pages...
September 27, 2019 |
Web Design and Promotion
For businesses and brands, slow page speed results in loss of revenue. In a study, Amazon concluded that even a 100ms delay in page load time could result in a 1% loss in revenue...
Top 10 Things to Consider Before You Budget for Internet...
September 21, 2019 |
Digital Marketing Ideas
Visibility on Search Engines—Search engine optimization (SEO) entails writing keyword-rich meta tags and enhanced content for your website to rank high on search engines for...
Power Your Website with Milestone CMS’s Schemas to Drive...
September 20, 2019 |
Web Design and Promotion
We all know, a powerful business model is key to achieve business growth. But if you thought brand visibility was less important, have a look at these stats and think again: This...
Google My Business Q&A: A low-hanging fruit that can boost...
September 19, 2019 |
Web Design and Promotion
“Unrealized potential” – If there was one phrase that could sum up Google My Business’s Questions & Answers (or GMB Q&A) feature, then this was it. Ever since this...
Google’s August Update: Factoring ‘Freshness’ into...
September 16, 2019 |
Web Design and Promotion
For the digital marketing world, August 2019 began with a bang as Google announced a BIG update to its search algorithm. With this update, Featured Snippets – Google’s...
Webinar Recap: Taking on the 2020 Hospitality Digital Marketing...
August 30, 2019 |
Webinar
What preparations should your organization should be making, and which trends/channels/technologies are going have the biggest impact for hotel's...
Mobile Websites – Explore the Best Option for Your
August 28, 2019 |
Web Design and Promotion
The introduction and then rapid adoption of the smartphone has revolutionized mobile phone usage and how people engage with the web. There are over 3 billion smartphone users in...
CCPA: The Big Mandate is Coming – Is Your Website Ready?
August 26, 2019 |
Web Design and Promotion
A major mandate for consumer privacy and data protection, the California Consumer Privacy Act (CCPA), is just around the corner—scheduled to come into effect on the 1st January...
Bookmarking Favorite Sites with One or Two Clicks
August 6, 2019 |
Getting Social
Great social bookmarking tool (Onlywire) allows you to bookmark on multiple social bookmarking sites by just one click via tool (button) and expand your social network in...
Top 10 Questions Hotels Should Ask Your Digital Marketing
August 6, 2019 |
Hotel
To help make sure hotels are doing everything possible to gain market share on competitors, Milestone has put together a list of the top ten questions to ask hotel internet...
Voice search ready yet? Check now with our latest Voice Search...
July 4, 2019 |
Voice Search
In 2019, your location-based business needs more than mere predictions – it really needs to be voice search...
From OTA Shoppers to “BOOK DIRECT” Customers – your...
July 3, 2019 |
Conversion Best Practices, Hotel
Yet another giant leap for Milestone CMS – if you are a Milestone customer, you can now benefit from our powerful integration with Synxis – a market leader in booking engines...
Milestone White Paper: Why Your Website Needs Schemas
June 20, 2019 |
Whitepapers
Schemas are easy to implement, and they’re an instant SEO win. What are you waiting for? Great search engine organic results can make-or-break your business. So why is it...
GoogleAds: Budget Optimizer
June 5, 2019 |
Web Design and Promotion
The Budget Optimizer™ tool automatically adjusts your keyword maximum cost-per-click (CPC) bids on your behalf. All you need to do is set a target budget, and the Budget...
Google Doorway Pages vs. Independent Hotel Websites –...
There has been a lot of confusion regarding Google’s update on March 16 regarding “Doorway Pages”. We believe that the definition of “doorway pages” has been...
Top 10 Tips to Impact Local Search
May 28, 2019 |
Local Search
The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle....
The Power of User Generated Content for Digital Marketing
May 28, 2019 |
Getting Social
User Generated Content continues to be an important piece of information that guests are researching before making hotel...
Impact of Duplicate Content on Rank and Traffic
May 28, 2019 |
SEO
While often a common mistake, duplicate content can harm your online reputation and visibility within the...
One Simple Tip To Increase Facebook Post Reach
May 19, 2019 |
Digital Marketing Ideas, Getting Social
As Facebook continues to limit what shows up in users' feeds, here's a simple tactic your hotels can do to make sure it continues to gain engagement, views, and brand...
Here’s Why You’re Not Ready for the Next Big Thing...
May 16, 2019 |
Voice Search
The technology and strategies to help you best stay ahead of the voice search trend are readily available, yet we consistently encounter businesses that are lacking in one or more...
Rethinking Keyword Management for SEO
May 7, 2019 |
SEO
Milestone Insights is now part of our unified Presence Cloud – a digital marketing suite for location-based...