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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
4 Reasons Your Mobile Website Isn’t Converting - milestoneinternet.com, Milestone Inc.

4 Reasons Your Mobile Website Isn’t Converting

December 6, 2017   |   Web Design and Promotion
Here are 4 steps you can take to ensure that you're converting opportunities into sales, and offer an effective and compelling mobile...
Milestone Boosts Website Conversions by 53% with Progressive Web Apps (PWA) - milestoneinternet.com, Milestone Inc.
Schema: Labels for your website - milestoneinternet.com, Milestone Inc.

Schema: Labels and Context for Your Website

November 22, 2017   |   Web Design and Promotion
Imagine yourself in a pharmacy looking for aspirin because you spent the last hour learning about Schema and now your head feels like it is exploding. You enter the store and are...
Find out how Don Cesar got a 20:1 return on ad spend (ROAS) - milestoneinternet.com, Milestone Inc.

Find out how Don Cesar got a 20:1 return on ad spend (ROAS)

November 16, 2017   |   Web Design and Promotion
The Don Cesar is a Florida based Independent Luxury hotel that recently enlisted Milestone to revamp their website and to implement an omnichannel digital marketing strategy...
Supersized tweets? What will you do with all that extra space? - milestoneinternet.com, Milestone Inc.

Supersized tweets? What will you do with all that extra space?

November 10, 2017   |   Getting Social
You can now tweet the full 280 characters to your heart’s content directly from our Milestone Social...
Search has changed, are you losing out? (Part 2) - milestoneinternet.com, Milestone Inc.

Search Has Changed, Are You Losing Out? (Part 2)

November 9, 2017   |   Web Design and Promotion
On Tuesday we discussed the top three items you need to make sure you aren’t missing when it comes to voice search. Today we continue with the last three...
Are You Open for Business? Make Sure Potential Customers Know with Special Hours. - milestoneinternet.com, Milestone Inc.

Are You Open for Business? Make Sure Potential Customers Know...

November 8, 2017   |   Conversion Best Practices
Does your business update its business hours on Google and Bing for holidays? If not, you could be missing out on customers during big shopping days like Memorial Day, Veterans...
Search has changed, are you losing out? (Part 1) - milestoneinternet.com, Milestone Inc.

Search Has Changed, Are You Losing Out? (Part 1)

November 7, 2017   |   SEO
A new generation of “headless” devices, devices powered by AI engines like Alexa, Google Home and Siri are changing how people search and find...
WPA blog image - milestoneinternet.com, Milestone Inc.

Why Progressive Web Apps Matter to You

November 2, 2017   |   Web Design and Promotion
Here are some key must-knows about Progressive Web App technology and what benefits it could bring to your...
Does Pay-Per-Click Affect Organic Ranking? www.milestoneinternet.com Milestone Inc - milestoneinternet.com, Milestone Inc.

Does Pay-Per-Click Affect Organic Ranking?

September 21, 2017   |   SEO
One of the questions our clients often ask is whether conducting pay-per-click advertising will impact their organic rankings? The truth is that it is very difficult to prove a...
5-Ways-to-Choose-right-domain-for-your-business - milestoneinternet.com, Milestone Inc.

Domain Name Best Practices

July 27, 2017   |   Web Design and Promotion
When choosing an online strategy for your business, the first step is selecting a domain name. Choose only one domain name for one business! Theoretically business owners want...
management - milestoneinternet.com, Milestone Inc.

9 Things Successful People Do Differently

July 20, 2017   |   Leadership
The road to becoming a successful leader starts with you and how you manage your productivity. The best way to achieve your goals is to begin with determining specific goals you...
394 219 blog image - milestoneinternet.com, Milestone Inc.
Effective Email Marketing - milestoneinternet.com, Milestone Inc.

Effective Email Marketing

June 4, 2017   |   Digital Marketing Ideas
Book rooms and build relationships Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users...
Revenue Recovery Blog Image - milestoneinternet.com, Milestone Inc.
Milestone Continues Winning Streak with 9 Communicator Awards for Website Design - milestoneinternet.com, Milestone Inc.

Milestone Continues Winning Streak with 9 Communicator Awards...

May 30, 2017   |   Hotel, Web Design and Promotion
Six website designs were awarded the highest Communicator Award of Excellence and 3 were awarded Communicator Award of...
Bardessono and Lucy Facebook Contest - milestoneinternet.com, Milestone Inc.

How to Use Facebook Contests to Drive Fans, Engagement, and...

Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals...
Milestone customers already benefiting from Google’s new local events search capabilities - milestoneinternet.com, Milestone Inc.
The Ultimate SEO Guide to Well Optimize website - milestoneinternet.com, Milestone Inc.

SEO Guide to a Well Optimized Website

May 11, 2017   |   SEO
When it comes to practicing good SEO there are numerous way you can have a successful well optimized website. However, keeping on top of all the areas that need to manage in order...
ADA Conformity: It’s More Than Just Lawsuits - milestoneinternet.com, Milestone Inc.
Migrate to Facebook Page - milestoneinternet.com, Milestone Inc.

How to Change your Facebook Profile Page to a Business Page

March 31, 2017   |   Getting Social
We were delighted to see Facebook’s newly released feature update allowing profile pages (with friends) to convert to business pages (with fans). The story of a business...
5 Ways to Be Found – Online & In Real Life – Part 3 - milestoneinternet.com, Milestone Inc.

5 Ways to Be Found – Online & In Real Life – Part 3

March 28, 2017   |   Web Design and Promotion
There are five steps you can take to begin the process of ensuring your business is found. Steps 1, 2 and 3 were discussed last week. This week we finish up with steps 4 &...
Hotel’s Guest Reviews - milestoneinternet.com, Milestone Inc.

How to Increase Your Hotel’s Guest Reviews

March 27, 2017   |   Digital Marketing Ideas, Hotel
If increasing your hotel’s reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on...
5 Ways to Be Found – Online & In Real Life – Part 2 - milestoneinternet.com, Milestone Inc.

5 Ways to Be Found – Online & In Real Life – Part 2

Last week we discussed the challenges for businesses that need to be found both online and offline. To quickly recap, your business has one or more physical locations that depend...
5 Ways to Be Found – Online & In Real Life - Part 1 - milestoneinternet.com, Milestone Inc.

5 Ways to Be Found – Online & In Real Life – Part 1

Does your business have one or more physical locations that depend on people being able to find you both online and...

Milestone CMS Delivers Record 30% Average Revenue Growth and...

February 15, 2017   |   About Us
New websites on Milestone Content Management System consistently experience a 25-40% increase in revenue and a 300% increase in group bookings....
Hospitality Website Design Partnership: - milestoneinternet.com, Milestone Inc.

Finding The Right Hospitality Website Design Agency

February 11, 2017   |   Speaking Our Minds, Web Design and Promotion
Finding the right hospitality website design agency is crucial to your hotel's online business success. Here are a few things to check when researching who to partner...
Fake/Incorrect Listings Threaten Local Businesses - milestoneinternet.com, Milestone Inc.

Fake/Incorrect Listings Threaten Local Businesses

January 30, 2017   |   Industry News
There has been much buzz in recent days about the spread of fake news and its impact. But fake news stories aren’t the only type of false information being spread around the...
Effective Social Media Contest - milestoneinternet.com, Milestone Inc.

How to Run an Effective Social Media Contest for Hotels: Hotel...

January 26, 2017   |   Digital Marketing Ideas, Getting Social, Hotel
Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt...
things to Do Before Google Rolls Out Mobile First Index - milestoneinternet.com, Milestone Inc.

Things to Do Before Google Rolls Out Mobile First Index

January 24, 2017   |   Industry News, Web Design and Promotion
Google's mobile first index will roll out soon, and if your business utilizes a separate mobile site to present custom content for your mobile users you must be a bit...
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