Google Has Rolled Out the December 2020 Core Algorithm Update
December 8, 2020 |
SEO
While the search engine rolls out algorithm updates every few days, every 3-4 months they roll out a broad core algorithm update which causes heads to turn in the SEO...
Building Your Hotel’s Digital Presence with Google My Business
Modern hotels face several challenges as they work to build a strong business. Ample competition in their area, the rise of alternative accommodations when traveling, and poor...
7 Steps to Accelerate Your Digital Transformation
The importance of digital transformation became very clear with the pandemic in 2020. Businesses had become more digital to stay alive, and those businesses that were more digital...
Milestone Schema Manager – Deploy Error-Free Advanced...
November 30, 2020 |
Search Experience Optimization, SEO
Milestone’s new product – Schema Manager – takes a revolutionary approach to drive visibility of your website with advanced schemas, MINUS all complexities that schema...
Engage2020 Summary
Milestone experienced record registration for the Engage2020 virtual event held on November 12. There were almost 1000 registrants from 5 continents with an equal mix of customers...
What Recent Changes to Google Shopping Mean for Your Business
November 10, 2020 |
Google Update, Industry News
Recent data has indicated that the pandemic, and the shift it has caused towards online shopping, has accelerated ecommerce trends by about 5 years. In the second quarter...
Multi-Location Brands: Engage Your Local Consumers with Google...
November 3, 2020 |
Google Update, Industry News
If you are a local business with multiple locations, Google Posts can be a great way for you to engage your existing and potential consumers directly from the local panel on...
Milestone Reviews: The One-Stop Shop to Manage Your Reputation,...
Over the last few years, consumer reviews have become an important aspect in the customer-buying journey for businesses online. Reviews assure potential customers of the product...
Holiday Shopping with COVID Highlights Digital Transformation...
October 30, 2020 |
Industry News
When the novel coronavirus pandemic began to spread rapidly around the globe, it forced customers to change many of their shopping habits and accelerated the adoption of...
Changes to BERT and Google Search Results: How You Can Prepare
October 21, 2020 |
Google Update, Industry News
Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the search engine better understand and interpret...
Seizing Opportunities with the Core Vitals Update
October 8, 2020 |
SEO
When brands offer a positive user experience, they stand a better chance of engaging with customers. These customers become 67 percent more likely to buy and 74 percent more...
Understanding the Core Vitals Update
October 8, 2020 |
SEO
Over the summer, Google announced its latest impending algorithm update, known as the Core Vitals Update. Although this change will not go live until early 2021, the search engine...
Marriott’s What to Expect Content Builds Booking Confidence
September 29, 2020 |
Web Design and Promotion
Milestone is proud to be partnered with Marriott on how they are helping improve guest comfort and safety during their stay. This execution is born out of Milestone’s...
Milestone’s Core Web Vitals Solution: Is your website ready...
September 22, 2020 |
Google Update
Consumer trends on search are moving at a furious pace. Customers want to achieve their intent in a flash and business websites that don’t meet their expectation are left to...
12 Must-Haves to Ensure a Successful Digital Marketing Presence
September 17, 2020 |
Digital Marketing Ideas
For businesses to get on the right foot in 2020 with their digital marketing strategy, Milestone Inc. in association with Search Engine Journal conducted a webinar on ‘digital...
PDFs and Images May Be ADA Non-Compliant, Creating Risk of...
September 5, 2020 |
ADA, Web Design and Promotion
Milestone monitors and manages all aspects of website content and performance for its customers and the community, and compliance with federal standards and laws is an important...
Covid Hotel CRG Reopening and Recovery Playbook
In the first weeks of the coronavirus crisis, Milestone created the Crisis-Recovery-Growth framework to help customers and the community address the rapidly changing conditions...
Webinar Recap: Banking and Financial Services Digital Marketing...
In this webinar, Jeanne Hussin, VP of Marketing for Evergreen Home Loans, and Erik Newton, Milestone VP of Marketing, discussed digital marketing, social media, and website...
AMP Improves Core Vitals and SEO Performance
With Google announcing the Core Web Vitals metric and its Experience Update, which focuses on user experience, some commentators speculated about the future interest in AMP....
Webinar Recap: Hotel Budget Planning During a Pandemic for 2021
In this webinar, Milestone experts Tammie Carlisle and Keith Brophy discussed key trends impacting travel consumers and the opportunities which still exist for hotels. 2020 has...
Top 12 Digital Trends for 2020 Mid-Year-COVID-19, content,...
August 28, 2020 |
Google Update
The onset of the COVID-19 pandemic and its impact has crashed across the globe—resulting in businesses coming to a screeching halt and a market slump and now...
Webinar Recap: Financial Services and Bank Marketing in a...
In this webinar, we covered a fresh new point of view on the centrality of Google in digital marketing, how two Fortune 500 banks are leading digital transformation in...
Rich Media Insights from Milestone Research
Milestone uses a number of sources to interpret market changes and opportunities on behalf of the customers: deep analysis of data with Milestone Research, a strong network of...
Why America Will Travel Again
July 28, 2020 |
Industry News
By Anil Aggrawal, CEO of Milestone I took a trip a few days back for the first time since the shutdown began. We rented a car from Hertz at San Jose Airport and drove from the San...
Healthcare Marketing SEO During the Pandemic and Beyond
July 23, 2020 |
Healthcare, SEO
Milestone developed the crisis, recovery and growth framework that was developed in early March, since we have hundreds of customers and all kinds of businesses that need advice...
Keys To Successful People in Life and Business
July 23, 2020 |
Leadership
The journey to personal and professional success starts with vision, passion and embracing change. Successful people understand their purpose, demonstrate self awareness and...
Increase Website Conversion for Hotel Websites
Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it...
Webinar Recap: Hospitality recovery with Chip Rogers – CEO,...
This webinar in partnership with AHLA was a great opportunity to understand the broader business impact of the pandemic, and how AHLA has been working with the federal government...
How to Ignite your Digital Marketing in 7 Steps
July 7, 2020 |
Digital Media Marketing
You have heard the stories and seen the data. Recovery is in the air. Pent up consumer interest is driving traffic and warranting renewed investment to harness growing demand. At...
Webinar Recap: Leadership lessons by Chip Conley
Focus on your organization’s culture, accept learning opportunities, grow your skills, problem-solve for your customers, use a growth mindset, and practice mindfulness. In this...