SEO Tips for Beginners
August 28, 2018 |
Web Design and Promotion
The three key categories of factors for improving your ranking are: content, inbound links, and on-page...
Managing Your Hotel’s Online Reputation Using SEO
August 16, 2018 |
Hotel
Search engines, like Google and Bing, now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must-have in a...
Start Your Social Media Campaigns Right
July 30, 2018 |
Getting Social
There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure...
NYLO Hotel’s New Website Design Delivers 62% Boost In...
NYLO Hotels worked closely with Milestone to develop a stunning, well-structured website to showcase the groups well-appointed boutiques. Following the latest search trends and...
How to Measure and Improve Your Website Stickiness
July 7, 2018 |
Web Design and Promotion
Building engagement on a site will increase your lead funnel and encourage customers to become more engaged with your brand. The more time people spend on your site, the more...
How to Improve Yelp Management and Results
June 27, 2018 |
Local Search
Milestone's combination of exceptional software and Yelp certified ads (YACP) partnership means you can finally make Yelp work for...
Responsive Hotel Website Design and SEO Generates $300K in...
June 25, 2018 |
Digital Marketing Ideas, Hotel, Search Experience Optimization, Web Design and Promotion
Milestone's strategy includes developing technology driven, content optimized hotel websites following the latest search and social guidelines. Learn how Milestone helped Holiday...
Milestone Wins “Best Overall SEO & SEM” at the...
June 15, 2018 |
Award Winning
We are honored to announce that Milestone was selected as recipient of the Search Engine Land's prestigious "Best Overall Search Marketing Initiative - SEO &...
What Are Search Engines?
June 6, 2018 |
SEO
Search engines help to categorize and search web properties so that people can find the pages and sites that are useful for them. Search engines are possibly the most powerful and...
Top 10 Digital Marketing Tips for the Summer
May 28, 2018 |
Digital Marketing Ideas
Top 10 ideas to help hotels increase their summer online bookings. This article focuses on creating summer packages and ideas for monitoring and improving your online...
Webinar Recap Video: Digging into ADA
Watch a video of our ADA webinar, get links to the webinar recording and slide deck, as well as some additional information about ADA...
Download: Digital Marketing Guide to Great Hotel Website Design
May 7, 2018 |
Hotel
If you’re thinking of refreshing your website or overhauling it altogether in 2018, we thought it might be helpful to have a...
GDPR is almost here – What you need to know
April 4, 2018 |
Industry News
On May 25 the European Union will put into effect the General Data Protection Regulation...
Social Media Strategy: How Much to Spend and Where
April 4, 2018 |
Content Marketing, Getting Social
While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their...
10 Steps to Omnichannel Digital Marketing Success
Regardless of the size of your business, personalized strategic marketing programs have become a “must...
Facebook Timeline for Hotels – Top 5 Things to Know
March 23, 2018 |
Getting Social, Hotel
Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights...
How to Use Facebook Fan Gates
March 22, 2018 |
Getting Social, Industry News
Facebook allows corporate business pages much more freedom to define their space within Facebook than is available on personal profiles. Beyond the simple wall posts, photo...
HTML5 – How SEO-Friendly Is It? How to Drive SEO Success
March 22, 2018 |
SEO
HTML5 continues to evolve as the next web standard for site content and functionality morphing out of today’s 10+ year old HTML4.01. HTML5 has numerous technical enhancements...
Milestone Announces Milestone Pages: Schema-Powered Local Pages...
March 16, 2018 |
Local Search, SEO
Milestone’s Location Pages is a new solution designed to help location-based businesses with multiple locations highlight location information for...
Image Search and SEO Optimization
March 11, 2018 |
SEO
View and understand the keywords, meta tags, and description usage of a competitor's webpage. This new SEO meta tags add on tool can help you fully understand why top ranking...
New Domain Name vs. Existing Domain Name
February 28, 2018 |
Web Design and Promotion
Learn about domain selection and maturity and which is best for your site and...
Horseshoe Bay Resort: 89% Increase in Group RFPs in 60 Days
Crescent Hotels & Resorts wanted to improve their paid media performance by leveraging data personalization and...
Case Study: The Impact of Google posts on visibility, CTR,...
February 6, 2018 |
Case Study, Search Experience Optimization
The numbers show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business...
Why It’s Crucial for Businesses to Respond to Reviews
Reviews have become an integral part of our customer journey. “90% of customers read reviews before visiting a business,”* directly impacting the success and growth of a...
6 Keys to Digital Marketing Success: Mobile, Content, User...
January 31, 2018 |
Conversion Best Practices, Digital Marketing Ideas, Search Experience Optimization
In this first section from our new eBook Mobile takes center stage. From mobile-first experiences to new technologies designed to provide a more interactive “applike”...
Milestone Enhances Local Events Publishing Platform with New...
Milestone’s Local Events can now push events to Facebook Local and Eventbrite and can be deployed on non-Milestone CMS...
Guide to Online Reputation Management for Hotels and How to...
January 17, 2018 |
Hotel
Opinions about your hotel abound on review sites. How you react to these reviews can be the difference between convincing a consumer to book with you or driving them straight...
Creative Social Media Hits the Jackpot
January 14, 2018 |
Getting Social
Social media fans want to connect with your genuine brand, start thinking of unique ways to highlight your local business. Creativity and simplicity are often the best ways to...
Google Search Ranking Algorithm Updates
December 28, 2017 |
SEO
Search engine land recently published updates and changes happening to Google SERP, just when you thought it was ok to take it easy for the...
How Gaia Hotel & Spa Got a 10X ROI with a Last-Minute Black...
December 12, 2017 |
Hotel
What if you could get a 10X return on investment – using a “last minute” omnichannel campaign with a very modest...