In this webinar, we covered a fresh new point of view on the centrality of Google in digital marketing, how two Fortune 500 banks are leading digital transformation in the middle of a pandemic, including a deep dive into omnichannel best practices and content marketing strategy.
Key takeways included:
- Google is the home page of all your home pages, get it right with schemas, AMP, speed, experience, crawlability, and visibility
- Crisis has accelerated digital transformation and progress
- Consumers want to hear what brands are doing to support their customers and community and appreciate advertising around this messaging
- You can manage and enhance your brand even in a crisis if you focus on your consumer behavior and connect the dots between channels, content, and consumer
Drive continued digital engagement and make sure you leverage the benefits of omnichannel marketing
Listen to the recap and download slides