Overarching Key Takeaway from the Google I/O 2025 Keynote
May 20, 2025 | Search Experience Optimization, SEO
The central announcement from Sundar Pichai and Liz Reid at today’s Google I/O 2025 keynote signals the most sweeping transformation of Google Search in its...
How to Optimize for AI Overviews and AI Powered Search
July 11, 2024 | Google Update, Search Experience Optimization
Google’s AI Overviews (formerly known as Google Search Generative Experience) started rolling out in the US from May 14. In spite of this rollout being the first...
SMX Next Demo: Optimizing for Search Generative Experience with...
This session at SMX Next focused on practical insights and best practices to leverage AI to supercharge your SEO strategy using cutting-edge tools such as Schema Manager, AI...
How to Improve Your Car Dealership Website’s Ranking in...
October 17, 2023 | Search Experience Optimization, SEO
Google Search Generative Experience (SGE) is a new way for Google to display search results. Instead of just showing a list of blue links, SGE can generate rich snippets of...
Craft Personalized Experiences to Drive Conversions: With...
Customers today seek a sense of uniqueness and personalization when they interact with websites. They want your site to resonate with their thought process, making them feel...
ChatGPT: Will It Revolutionize the Digital Marketing & SEO...
March 10, 2023 | Digital Media Marketing, Industry News, Local Search, Search Experience Optimization, SEO
ChatGPT – it has passed the US medical licensing exam, and the Bar and MBA exams (with a few hiccups, of course) and has made history for the fastest-growing consumer...
Milestone CMS Page Studio: Deploy 100s to 1000s of Pages with...
October 7, 2022 | Company news, Content Marketing, Digital Media Marketing, Search Experience Optimization, SEO, Site-CMS
In today’s fast-paced digital landscape ‘speed and scale’ is the name of the game. When deploying web pages at scale, businesses seek to minimize time and effort while...
Top Business, Digital Marketing, and SEO Trends
As we get ready to say goodbye and good riddance to 2021, we need to assess what kind of a year 2022 will be and where we need to focus to stay ahead. Milestone Research working...
Manage Google’s Latest ‘More Hours’ Feature at...
When it comes to local presence on Google, to be relevant for “near me” type of searches the services that a business offers needs to be up-to-date on the GMB profile of the...
Milestone Tech Round-Up 2020
Like every year, we are back this new year with a new edition of ‘Tech Round-Up’ – one place where we celebrate every big story that...
7 Steps to Accelerate Your Digital Transformation
The importance of digital transformation became very clear with the pandemic in 2020. Businesses had become more digital to stay alive, and those businesses that were more digital...
Milestone Schema Manager – Deploy Error-Free Advanced...
November 30, 2020 | Search Experience Optimization, SEO
Milestone’s new product – Schema Manager – takes a revolutionary approach to drive visibility of your website with advanced schemas, MINUS all complexities that schema...
Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 | Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
The Importance of a Sitemap
November 12, 2019 | Search Experience Optimization, SEO
The sitemap is part of technical SEO and an essential for the success of any search engine optimization campaign. The general rule to follow for an internal linking structure is...
Google rolls out BERT – one of its biggest updates ever!
October 30, 2019 | Search Experience Optimization, Voice Search
The BERT algorithm (Bidirectional Encoder Representations from Transformers) Is one of Google's biggest updates...
9 Key Elements for Benchmarking Your Hotel’s SEO Performance
March 6, 2019 | Hotel, Search Experience Optimization
In this article we cover the importance of benchmarking so business owners can measure their website’s SEO health and use the insights to improve...
5 Reasons ADA Conformance Matters in Hotel Website Design
February 6, 2019 | Hotel, Search Experience Optimization
Providing equal access to consumers with disabilities is no longer a “nice to have” when it comes to a user-friendly website....
How to Use Keywords for Hotel SEO and Digital Marketing
Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO...
The Impact of Schemas on Your Digital Business
January 8, 2019 | Conversion Best Practices, Digital Marketing Ideas, Search Experience Optimization, Web Design and Promotion
Schemas are an essential part of digital marketing for local businesses. Google, Bing, and Yahoo came together to create a more user-friendly experience through the use of...
What Matters in CMS for Voice Search?
October 18, 2018 | Conversion Best Practices, Search Experience Optimization
Voice is the future of search, but is your CMS going to be able to cut...
How Hotel Social Media Marketing Can Help Increase Facebook Fans...
This Facebook sweepstakes success story summarizes how Milestone helped an upscale, 4-star property in a prime market drive brand awareness and traffic to the hotel's...
NYLO Hotel’s New Website Design Delivers 62% Boost In...
NYLO Hotels worked closely with Milestone to develop a stunning, well-structured website to showcase the groups well-appointed boutiques. Following the latest search trends and...
Responsive Hotel Website Design and SEO Generates $300K in...
June 25, 2018 | Digital Marketing Ideas, Hotel, Search Experience Optimization, Web Design and Promotion
Milestone's strategy includes developing technology driven, content optimized hotel websites following the latest search and social guidelines. Learn how Milestone helped Holiday...
Case Study: The Impact of Google posts on visibility, CTR,...
February 6, 2018 | Case Study, Search Experience Optimization
The numbers show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business...
Why It’s Crucial for Businesses to Respond to Reviews
Reviews have become an integral part of our customer journey. “90% of customers read reviews before visiting a business,”* directly impacting the success and growth of a...
6 Keys to Digital Marketing Success: Mobile, Content, User...
January 31, 2018 | Conversion Best Practices, Digital Marketing Ideas, Search Experience Optimization
In this first section from our new eBook Mobile takes center stage. From mobile-first experiences to new technologies designed to provide a more interactive “applike”...
Milestone Enhances Local Events Publishing Platform with New...
Milestone’s Local Events can now push events to Facebook Local and Eventbrite and can be deployed on non-Milestone CMS...
Mobile and Millennials – Is Your Website Ready?
With the millennial generation having a greater impact on the travel industry, hoteliers need to tune their website design, structure and strategy to cater to this digitally savvy...
Are You Ready For Millennials and Wearables?
June 11, 2015 | Digital Marketing Ideas, Industry News, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting...
Google Continues to Push Panda 4.1 Algorithm Update – How Will...
Google continues to roll out its Panda 4.1 algorithm update, focusing on content quality. Learn how this affects the hospitality industry strategies and what hotels can do to...