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Search Experience Optimization

The Impact of Schemas on Your Digital Business

The Impact of Schemas on Your Digital Business

Schemas are an essential part of digital marketing for local businesses. Google, Bing, and Yahoo came together to create a more user-friendly experience through the use of...
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What Matters in CMS for Voice Search?

What Matters in CMS for Voice Search?

Voice is the future of search, but is your CMS going to be able to cut...
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How Hotel Social Media Marketing Can Help Increase Facebook Fans...

Hotel social media marketing is an important factor to the online success of the property. This Facebook sweepstakes success story summarizes how Milestone helped an upscale,...
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NYLO Hotel’s New Website Design Delivers 62% Boost In...

NYLO Hotels worked closely with Milestone to develop a stunning, well-structured website to showcase the groups well-appointed boutiques. Following the latest search trends and...
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Responsive Hotel Website Design and SEO Generates $300K in...

Milestone's strategy includes developing technology driven, content optimized hotel websites following the latest search and social guidelines. Learn how Milestone helped Holiday...
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10 Steps Towards Building Backlinks and Link Popularity

10 Steps Towards Building Backlinks and Link Popularity

Link popularity is an important part of technical SEO combined measure of the number and the quality of links that are pointing to your website. In other words, how many other...
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Case Study: The Impact of Google posts on visibility, CTR, & Ranking

Case Study: The Impact of Google posts on visibility, CTR,...

February 6, 2018   |   Case Study, Search Experience Optimization
The numbers show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business...
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Why it's crucial for businesses to respond to reviews

Why it’s crucial for businesses to respond to reviews

Reviews have become an integral part of our customer journey. “90% of customers read reviews before visiting a business,”* directly impacting the success and growth of a...
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6 Keys to Digital Marketing Success: Mobile, Content, User...

In this first section from our new eBook Mobile takes center stage. From mobile-first experiences to new technologies designed to provide a more interactive “applike”...
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eBook: 6 Digital Marketing Trends that will Matter in 2018
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