Google Search Generative Experience (SGE) is a new way for Google to display search results. Instead of just showing a list of blue links, SGE can generate rich snippets of information, such as images, videos, and text, that are tailored to the user’s query. This can help you attract more visitors to your website and generate more leads and sales.
Challenges of automotive SEO
There are a few unique challenges that car dealerships face when it comes to SEO. One challenge is that the automotive industry is constantly changing. New models are released all the time, and consumer preferences are constantly evolving. This means that car dealerships need to keep their websites and content up to date in order to stay relevant.
Another challenge is that the automotive industry is highly competitive. There are many car dealerships vying for the same keywords and ranking positions. This means that car dealerships need to work hard to optimize their websites and create high-quality content in order to stand out from the competition.
Here are a few tips for improving your car dealership’s SEO:
- Optimize your website for technical SEO: Technical SEO is the process of optimizing your website’s structure and code so that it is easy for search engines to crawl and index. To improve your technical SEO, make sure that your website is mobile-friendly, has a fast loading speed, and has a clear site structure.
- Keep your website up to date: It’s important to keep your website up-to-date with fresh content and new information. This will help to keep your website relevant and interesting to visitors. It will also help to improve your website’s ranking in SERPs.
- Use relevant schema markup: Schema markup is a type of code that you can add to your website to help search engines understand your content better. This can lead to richer search results, such as star ratings and reviews. To use schema markup, you can use the Schema Markup Generator tool from Google.
- Use high-quality images and videos: SGE is visually rich, so it’s important to use high-quality images and videos on your website. Your images should be well-lit and well-composed, and your videos should be informative and engaging.
- Focus on local SEO: Local SEO is the process of optimizing your website and online presence so that it ranks higher in SERPs for local searches. This is important for car dealerships because most car buyers start their search online. To improve your local SEO, make sure that your website includes your business name, address, and phone number. You should also create Google My Business listing and optimize it for relevant keywords.
- Create high-quality content: One of the best ways to improve your automotive SEO is to create high-quality content that is relevant to your target audience. This could include blog posts, articles, videos, and infographics. Your content should be informative, engaging, and well-written.
- Optimize your website for mobile devices: More and more people are using their smartphones and tablets to search the web. This means that it’s important to make sure that your website is mobile-friendly. To optimize your website for mobile devices, make sure that your website has a responsive design and that it is easy to navigate on a small screen.
- Track telephone call conversions: In addition to tracking website traffic and leads, it’s also important to track telephone call conversions. This will help you understand how many people are calling your dealership from your website. To track telephone call conversions, you can use a call tracking service.
- Build backlinks from high-quality websites: Backlinks are links from other websites to your own. Backlinks from high-quality websites can help to improve your website’s authority and ranking in SERPs. To build backlinks, you can create high-quality content that other websites will want to link to. You can also reach out to other websites and ask for links.
By following these tips, you can improve your car dealership’s automotive SEO and attract more visitors to your website. This can lead to more leads and sales for your dealership website. Milestone is a leading provider of automotive digital experiences, having worked with Nissan and Renault, if you are interested in enhancing your brands digital experiences, send us an email at [email protected] or visit us at www.milestoneinternet.com