Skip to main content
SEO Hotel Paid Media Web Design and Promotion Local Search
Back to Posts List

How Hotel Social Media Marketing Can Help Increase Facebook Fans and Drive Site ROI [Case Study]

hotel social media contest idea -, Milestone Inc.

Case study property: InterContinental Toronto Centre

This 4-star upscale property is located in a very competitive market and needed a strategy to increase their brand awareness and market reach, luckily Milestone is very experienced with a variety of brands. Milestone helped the property just do so by leveraging social media and the power of engaging content to drive new Facebook likes, increase fans and followers, and drive traffic to the property’s website.

In addition, this social media marketing campaign also helped the property increase its email contact database as an email address was required in order to submit an entry. 

Hotel Social Media Sweepstake -, Milestone Inc.

What Milestone did:

  • Designed and hosted a custom Facebook App for the hotel that includes an entry form with fields that provide invaluable insight into the entrants,
  • A confirmation page that encouraged social sharing on Facebook, Twitter, Pinterest, and via email,
  • Content created for hotel search engine optimization, engagement and search visibility,
  • Multi-language application for English and French,
  • Optimized for mobile devices,
  • Action-gated with required fields such as name and email address,
  • Ran Facebook display advertisements,
  • Facebook promoted posts,
  • Networked with travel directories/sweepstakes,
  • Cross-promotion on other social networks such as Google+, Twitter, Pinterest, and more.


The campaign ran for 10 weeks, giving away weekly awards for a repeat engagement, and generated the following results:

  • Clicks: 10,950
  • Increase in likes: 7,980 new fans (increasing the existing lifetime fanbase by 1,995%.)
  • Total unique entrants: 3802 (email addresses)
  • Increase in social visits (compared to the previous year):
    • 97.3% increase in social referrals
    • 303.5% increase in contributed social conversions (click to booking engine)

For more information or to get pricing on our hotel social media or contact us at +1 408-200-2211 or email us at [email protected].

See more hotel case studies and success stories.


Related Articles
Optimize the Customer Journey and Path to Purchase in 2024 with AI-First Search
Webinar Recap: Search Trends and Must-Haves: Future-Proofing Your Digital Strategy in 2024