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Horseshoe Bay Resort: 89% Increase in Group RFPs in 60 Days

Horseshoe Bay Resort: 89% Increase in Group RFPs in 60 days - milestoneinternet.com, Milestone Inc.

At HSMAI’s annual Digital Marketing Conference, Milestone and Crescent Hotels & Resorts Inc. announced the launch of a new “Mobile on Steroids” website for the upscale Horseshoe Bay Resort near Austin, Texas. Crescent Hotels & Resorts wanted to improve their paid media performance by leveraging data personalization and segmentation. The group also wanted a new website built with the latest technologies. You can read the full press release by clicking the button below.

See more Milestone SEO and digital marketing case studies.

press release

HIGHLIGHTS

  • Digital advertising and similar audience prospecting through sophisticated segmentation using buying history, website behavior and data driven targeting.
  • 13% longer time on site, 16% decrease in bounce rate and a 9% increase in page views in just under 5 months.
  • 89% growth in Group RFP leads within 60 days after new site live.
  • 172% increase in consumer interactions through local search including incoming phone calls and a 1000% increase in photo searches.
  • A “Mobile on Steroids” website with app like design, Progressive Web App (PWA), and Accelerated Mobile Pages (AMP).
  • Extensive schemas and structured-data making the site voice search ready and optimized for next generation of SEO.
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