5 Tips for Better Site Indexing for SEO
October 28, 2015 |
SEO
An interview with Maile Ohye of Google Central Webmasters Team, giving her top 5 tips to ensure that your site is friendly and inviting to Googlebots for indexing and...
Best Practices for Google News Search Optimization
October 27, 2015 |
SEO
Brent Payne, SEO Director of Tribune Company gives some fantastic tips on optimizing your site to be included in Google news feeds....
Milestone Founder Interviews Matt Cutts of Google – Part 2
October 22, 2015 |
SEO
Milestone Founder and President sits down with Google's Matt Cutts for a second round of interview to tackle questions about websites, online presence, search engine optimization...
Online Videos – How to Optimize for Search
September 21, 2015 |
Getting Social, Videos
Why do we need to make our video searchable? Having a video is no longer useful unless it is created with search engine optimization in...
Capturing Your Fair Share in the Online Arena
September 21, 2015 |
Hotel, Speaking Our Minds
Experts are projecting that 60% of all business will be booked online next year. Are you prepared to get your fair share? It’s not big news that the internet has changed the...
Twitter Video Bandwagon
Facebook is not the only social channel that jumped on the video wagon. Twitter announced, January 2015, a new video feature allowing users (People and Business pages) to capture...
Mobile and Millennials – Is Your Website Ready?
With the millennial generation having a greater impact on the travel industry, hoteliers need to tune their website design, structure and strategy to cater to this digitally savvy...
Marketing to the Millennial Generation
Millennials are an increasingly important market for hotel marketers and will shape the travel industry during the next few years. The travel industry, in particular, needs to...
Are You Ready For Millennials and Wearables?
June 11, 2015 |
Digital Marketing Ideas, Industry News, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting...
Milestone Launches NAPtune™ Local Listings Management...
May 20, 2015 |
Industry News, Web Design and Promotion
NAPtune allows any location-based business, including hotels and restaurants, to manage their local business listings across the digital ecosystem in a single interface....
Social Media and Content Marketing Webinar Recap
April 13, 2015 |
Getting Social, Speaking Our Minds
Social media and content marketing can be overwhelming, especially for a small hotel team. But social media is critical to maximize online revenue through a holistic digital...
Blogging Best Practices as Part of an Omnichannel Plan
April 5, 2015 |
Getting Social, Hotel
Blogging for Lodging Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3...
SEO FAQ on Duplicate Content and Site Migration
March 31, 2015 |
SEO
FAQ on Duplicate Content and Moving your site by Matt Cutts at PubCon,...
How to Use Sitelinks for SEO and PPC
March 3, 2015 |
SEO
At SMX West in Santa Clara, Jerry Dischler, Vanessa Fox, andAriel Sumeruk speak on the benefits, problems and overall uses of Sitelinks, as well as tips and tricks when promoting...
Latest on Google’s Personalized Search
March 3, 2015 |
SEO
Google´s personalized search is impacting search results. Personalization can fill in the gap of ambiguous search queries based on geography, preference, and social circles....
A Look at Searcher Behavior and Search Intent
February 27, 2015 |
SEO
As more people are using Search Engines to access information on the web, it’s important to know how people are searching and what Search Engines they’re using. Read on to...
Social Media Means Business For Hotels
February 10, 2015 |
Getting Social, Hotel
As social media or digital channels continue to grow in terms of consumer usage and marketing power, hotels need to switch their perception of these avenues as social channels and...
Best Kept SEO Secrets, KPIs for SEO Agencies
January 29, 2015 |
SEO
Milestone Interview with Bruce Clay, From BruceClay.com...
Google Continues to Push Panda 4.1 Algorithm Update – How Will...
Google continues to roll out its Panda 4.1 algorithm update, focusing on content quality. Learn how this affects the hospitality industry strategies and what hotels can do to...
Penguin 3.0 Finally Arrives, Is it Time to Change your Hotel...
Milestone Internet Marketing explains the latest Google algorithm, Penguin 3.0, and how it relates to the hotel marketing industry. The algorithm aides companies that follow the...
How to Create Website Content That Works and Ranks in SEO
October 29, 2014 |
Web Design and Promotion
Did you know that every web page indexed by Google has a content quality score that directly influences your page rank? That’s why Milestone is passionate about creating...
Social Media Optimization Strategies for Hotels and Lodging...
September 9, 2014 |
Getting Social
Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). Hotels that take advantage of...
Social Media Optimization – Why should you participate?
August 29, 2014 |
Getting Social
Every successful online marketing campaign should incorporate elements of social media optimization. As the internet community grows, so will the use of social media website and...
Pigeon: Google’s Local Search Update and Impact on...
August 15, 2014 |
Industry News
Google’s recent formula update, "Pigeon", determines who ranks where on its search engine results page (SERP) specifically in terms of local-based search queries (ie. using geo...
Incorporating Persuasive Digital Messaging
August 13, 2014 |
Web Design and Promotion
Mastering the art of persuasive goes beyond verbal communication. For internet marketers, it means mastering the art of positioning products and content in a way that communicated...
Facebook Bans Incentivizing Likes: No More Fan-Gated Social...
For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a...
The Power of Finding What You Love To Do
July 23, 2014 |
Leadership
Success in life and business is a journey that starts with having the courage to follow your intuition and your heart and do what you love. The only way you will ever be satisfied...
9 Key Elements To Consider When Redesigning Your Hotel Website
July 7, 2014 |
Digital Marketing Ideas, Hotel, Industry News, Search Experience Optimization, Web Design and Promotion
There's a lot to think about when designing a website: structure, layout, content etc. By focusing on some core fundamentals, you can make sure that your site is appealing to both...
Content to Conversion – How To Create Words That Inspire
July 2, 2014 |
Web Design and Promotion
Content is a creative and powerful tool for connecting people to your business or brand. When used effectively, content increases presence, enhances search engine positioning,...
Mobile – Taking Marketing for Hospitality and Tourism To A...
June 30, 2014 |
Industry News, Web Design and Promotion
The importance of a mobile website for hotels is often questioned. Research shows that, on average, consumers use a smartphone about 50% of the time throughout the phases of...