Monetize the On-Property Guest Experience by Using the Guest...
April 4, 2016 |
Hotel
Learn how to target internet users on your property to increase your hotel revenue. A Guest portal allows you to send on-property content and collect information on internet...
How Your Hotel Benefits from Programmatic Advertising
March 26, 2016 |
Hotel
Understand what programmatic advertising is and how it is continuing to transform the world of digital advertising. The powers of big data and targeted ads increase your returns...
Is your business ready for Google’s Mobile Algorithm update...
March 25, 2016 |
Web Design and Promotion
2015 was a significant year, it was for the first time mobile and tablet searches overtook desktop searches both in the United States and globally. Moreover, in April 2015, Google...
Site Link Extensions for Paid Ads
March 22, 2016 |
Paid Media
Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper content on your site beyond the main landing page. With Sitelinks you...
How to Win Market Share with Personalized Content and...
March 16, 2016 |
Web Design and Promotion
Learn how geo-targeted content and personalization can increase your revenues. Craft packages to locales that are more interested in learning, and purchasing, those specific...
Optimizing Your Website for Local Search
March 10, 2016 |
Industry News
Gone are the days, when location, location, location was considered as the real formula of a successful business. Today, it is all about the internet of things and the different...
Digital Personal Assistants & Future of Search – Has...
March 1, 2016 |
Industry News
Milestone’s team was at SMX West today in San Jose where there was an opening keynote session by Behshad Behzadi from Google. The session regarded the future of search and how...
Analytics in the New Year – A Digital Managers Guide to...
December 10, 2015 |
Digital Marketing Analytics
Digital marketing software, Unalytix, created to increase hotel marketers productivity and eliminate wasted time gathering...
Facebook App Now Being Indexed by Google
December 4, 2015 |
Getting Social, Industry News
Google is crawling into your Facebook information. Learn to what extent information is being crawled and made...
Enterprise SEO Best Practices
November 23, 2015 |
SEO, Web Design and Promotion
The session talks about optimization of large sites with more than a million pages. The speakers discussed challenges around giant sites and best practices used by companies like...
Google’s ‘RankBrain’ Helps Match Search Intent
November 4, 2015 |
SEO
Google has announced that they are using a new “machine learning” technology called RankBrain. As with any big change that Google makes, people are wondering how it will...
5 Tips for Better Site Indexing for SEO
October 28, 2015 |
SEO
An interview with Maile Ohye of Google Central Webmasters Team, giving her top 5 tips to ensure that your site is friendly and inviting to Googlebots for indexing and...
Best Practices for Google News Search Optimization
October 27, 2015 |
SEO
Brent Payne, SEO Director of Tribune Company gives some fantastic tips on optimizing your site to be included in Google news feeds....
Milestone Founder Interviews Matt Cutts of Google – Part 2
October 22, 2015 |
SEO
Milestone Founder and President sits down with Google's Matt Cutts for a second round of interview to tackle questions about websites, online presence, search engine optimization...
Online Videos – How to Optimize for Search
September 21, 2015 |
Getting Social, Videos
Why do we need to make our video searchable? Having a video is no longer useful unless it is created with search engine optimization in...
Capturing Your Fair Share in the Online Arena
September 21, 2015 |
Hotel, Speaking Our Minds
Experts are projecting that 60% of all business will be booked online next year. Are you prepared to get your fair share? It’s not big news that the internet has changed the...
Twitter Video Bandwagon
Facebook is not the only social channel that jumped on the video wagon. Twitter announced, January 2015, a new video feature allowing users (People and Business pages) to capture...
Mobile and Millennials – Is Your Website Ready?
With the millennial generation having a greater impact on the travel industry, hoteliers need to tune their website design, structure and strategy to cater to this digitally savvy...
Marketing to the Millennial Generation
Millennials are an increasingly important market for hotel marketers and will shape the travel industry during the next few years. The travel industry, in particular, needs to...
Are You Ready For Millennials and Wearables?
June 11, 2015 |
Digital Marketing Ideas, Industry News, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting...
Milestone Launches NAPtune™ Local Listings Management...
May 20, 2015 |
Industry News, Web Design and Promotion
NAPtune allows any location-based business, including hotels and restaurants, to manage their local business listings across the digital ecosystem in a single interface....
Social Media and Content Marketing Webinar Recap
April 13, 2015 |
Getting Social, Speaking Our Minds
Social media and content marketing can be overwhelming, especially for a small hotel team. But social media is critical to maximize online revenue through a holistic digital...
Blogging Best Practices as Part of an Omnichannel Plan
April 5, 2015 |
Getting Social, Hotel
Blogging for Lodging Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3...
SEO FAQ on Duplicate Content and Site Migration
March 31, 2015 |
SEO
FAQ on Duplicate Content and Moving your site by Matt Cutts at PubCon,...
How to Use Sitelinks for SEO and PPC
March 3, 2015 |
SEO
At SMX West in Santa Clara, Jerry Dischler, Vanessa Fox, andAriel Sumeruk speak on the benefits, problems and overall uses of Sitelinks, as well as tips and tricks when promoting...
Latest on Google’s Personalized Search
March 3, 2015 |
SEO
Google´s personalized search is impacting search results. Personalization can fill in the gap of ambiguous search queries based on geography, preference, and social circles....
A Look at Searcher Behavior and Search Intent
February 27, 2015 |
SEO
As more people are using Search Engines to access information on the web, it’s important to know how people are searching and what Search Engines they’re using. Read on to...
Social Media Means Business For Hotels
February 10, 2015 |
Getting Social, Hotel
As social media or digital channels continue to grow in terms of consumer usage and marketing power, hotels need to switch their perception of these avenues as social channels and...
Best Kept SEO Secrets, KPIs for SEO Agencies
January 29, 2015 |
SEO
Milestone Interview with Bruce Clay, From BruceClay.com...
Google Continues to Push Panda 4.1 Algorithm Update – How Will...
Google continues to roll out its Panda 4.1 algorithm update, focusing on content quality. Learn how this affects the hospitality industry strategies and what hotels can do to...