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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Facebook Advertising Embraced by Majority of Local Businesses - milestoneinternet.com, Milestone Inc.

Facebook Advertising Embraced by Majority of Local Businesses

December 15, 2016   |   Getting Social, Industry News
Social media and its impact on local advertising was the subject of a recent study done by Borrell Associates, a consulting firm that produces industry related advertising...
Citations 101: Local SEO Foundation - milestoneinternet.com, Milestone Inc.

Citations 101: Local SEO Foundation

December 15, 2016   |   Web Design and Promotion
Start the foundation of your SEO strategy with citations. Learn why citations are important and the steps to gain citations- and see your rank go...
Millennials Have No (Mobile) Fear - milestoneinternet.com, Milestone Inc.

Millennials Have No (Mobile) Fear

December 14, 2016   |   Industry News, Web Design and Promotion
Think With Google recently shared enlightening research on how Millennials are using mobile phones for travel purchases. How does their interactions compare to those over 35?...
Data is Your New Oil: eCommerce Managers Tool Kit - milestoneinternet.com, Milestone Inc.

Data is Your New Oil: eCommerce Managers Tool Kit

December 9, 2016   |   Digital Marketing Analytics
Milestone's data driven software and solutions will bring all of your hotel digital marketing tools together, reviewing revenue contribution KPI’s in a single interface. Empower...
Milestone's Galexi CMS Can Now Power ADA Conforming Sites

Milestone’s Galexi CMS Can Now Power ADA Conforming Sites

November 29, 2016   |   About Us, Industry News, Web Design and Promotion
Is your website ADA conforming? Milestone's CMS system can now create websites that conform with Americans with Disabilities Act (ADA), read to learn more about what this means...
Google-Indexing - milestoneinternet.com, Milestone Inc.

Google Announces Mobile First Index

October 26, 2016   |   Industry News, Web Design and Promotion
The mobile-first index announcement is a huge step to a mobile-centric digital ecosystem – and is likely to impact many...
Milestones Galexi is the First CMS in Hospitality to Launch Google & AMP Website - milestoneinternet.com, Milestone Inc.

Milestone’s Is the First CMS in Hospitality to Launch...

October 18, 2016   |   Industry News, Web Design and Promotion
AMP compatibility and optimization is just the latest in a continuing trend of industry-leading innovations from Milestone, learn more about AMP and Galexi CMS product...
IMA - milestoneinternet.com, Milestone Inc.

IMA Award Winning Websites

October 11, 2016   |   About Us
Milestone is proud to announce multiple clients received hotel marketing awards from IMA. Review the award winning websites and learn more about the Interactive Media...
Milestone Nominated for Best Use of Search - milestoneinternet.com, Milestone Inc.

Milestone Nominated for Best Use of Search

September 23, 2016   |   About Us, Leadership
US Search Awards announce their short list of nominees for 2016. Milestone is honored to be highlighted among the brightest search minds in the...
Twitter-blog - milestoneinternet.com, Milestone Inc.
Update: Google My Business Insights - milestoneinternet.com, Milestone Inc.

Update: Google My Business Insights

August 18, 2016   |   Industry News
NAPtune records Google My Business insights to better analyze user behavior across Google devices. Learn the latest Google My Business updates to better understand the user and...
Google to roll out Accelerated Mobile Pages (AMP) to Main Search Engine Results Pages (SERPs) - milestoneinternet.com, Milestone Inc.

Google to roll out Accelerated Mobile Pages (AMP) to Main Search...

August 5, 2016   |   Web Design and Promotion
Is your website AMP ready? Milestone's Galexi CMS is AMP ready and delivering a faster download speed for...
The Solmar Story - milestoneinternet.com, Milestone Inc.

Hotel Website Design and Launching Done Right: The Solmar Story

August 2, 2016   |   Web Design and Promotion
Solmar launches new corporate website and five property websites developed by Milestone. The new websites highlight Solmar's world class hospitality and service to new audiences....
The Moment of Truth - Content Strategies for User Experience and Conversion - milestoneinternet.com, Milestone Inc.

The Moment of Truth – Content Strategies for User...

The holistic approach of design and content - for mobile and desktop - really comes down to two things – user experience and conversion. Read 10 content strategies that will...
Top 5 Ways to Win Market Share & Generate High ROI from Mobile - milestoneinternet.com, Milestone Inc.

Top 5 Ways to Win Market Share & Generate High ROI from...

June 20, 2016   |   Digital Marketing Ideas
The mobile market is increasingly growing. How can you make sure you are not losing mobile market share? Learn our five strategies...
Its All About the User - milestoneinternet.com, Milestone Inc.

It’s All About the User

June 8, 2016   |   Web Design and Promotion
Is your website design and content keeping the main variable in mind, the user? View Amazon's homepage...
Mobile Strategy to Win More Customers - milestoneinternet.com, Milestone Inc.

Mobile Strategy to Win More Customers

May 5, 2016   |   Web Design and Promotion
Test your website for mobile friendliness! Do you have a mobile strategy in place to attain new customers, read our tips to increase your local searches...
Social Media: Generate More Than Just Likes [Webinar Recap] - milestoneinternet.com, Milestone Inc.

Social Media: Generate More Than Just Likes [Webinar Recap]

May 4, 2016   |   Getting Social
Social media impacts the customer journey, learn the latest strategies to implement at your hotel. View the social media webinar and additional questions we received after the...
Staying On Top of the Local Mobile Experience: The AMP Optimized Experience - milestoneinternet.com, Milestone Inc.

Staying On Top of the Local Mobile Experience: The AMP Optimized...

April 7, 2016   |   Web Design and Promotion
New ways of optimizing mobile are being discovered by a team of digital experts from multiple industries, including Google. Learn how their project can help your...
Monetize the On-Property Guest Experience by Using the Guest Portal - milestoneinternet.com, Milestone Inc.

Monetize the On-Property Guest Experience by Using the Guest...

April 4, 2016   |   Hotel
Learn how to target internet users on your property to increase your hotel revenue. A Guest portal allows you to send on-property content and collect information on internet...
How Your Hotel Benefits from Programmatic Advertising - milestoneinternet.com, Milestone Inc.

How Your Hotel Benefits from Programmatic Advertising

March 26, 2016   |   Hotel
Understand what programmatic advertising is and how it is continuing to transform the world of digital advertising. The powers of big data and targeted ads increase your returns...
Is your business ready for Google’s Mobile Algorithm update coming soon? - milestoneinternet.com, Milestone Inc.

Is your business ready for Google’s Mobile Algorithm update...

March 25, 2016   |   Web Design and Promotion
2015 was a significant year, it was for the first time mobile and tablet searches overtook desktop searches both in the United States and globally. Moreover, in April 2015, Google...
Site Link Extensions - milestoneinternet.com, Milestone Inc.

Site Link Extensions for Paid Ads

March 22, 2016   |   Paid Media
Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper content on your site beyond the main landing page. With Sitelinks you...
Dynamic Content CA 1 - milestoneinternet.com, Milestone Inc.

How to Win Market Share with Personalized Content and...

March 16, 2016   |   Web Design and Promotion
Learn how geo-targeted content and personalization can increase your revenues. Craft packages to locales that are more interested in learning, and purchasing, those specific...
Optimizing Your Website for Local Search - milestoneinternet.com, Milestone Inc.

Optimizing Your Website for Local Search

March 10, 2016   |   Industry News
Gone are the days, when location, location, location was considered as the real formula of a successful business. Today, it is all about the internet of things and the different...
Digital Personal Assistants & Future of Search – Has Science Fiction Become a Reality? - milestoneinternet.com, Milestone Inc.

Digital Personal Assistants & Future of Search – Has...

March 1, 2016   |   Industry News
Milestone’s team was at SMX West today in San Jose where there was an opening keynote session by Behshad Behzadi from Google.  The session regarded the future of search and how...
Unalytix Reporting

Analytics in the New Year – A Digital Managers Guide to...

December 10, 2015   |   Digital Marketing Analytics
Digital marketing software, Unalytix, created to increase hotel marketers productivity and eliminate wasted time gathering...
Mobile Marketing

Facebook App Now Being Indexed by Google

December 4, 2015   |   Getting Social, Industry News
Google is crawling into your Facebook information. Learn to what extent information is being crawled and made...
Enterprise SEO Best Practices

Enterprise SEO Best Practices

November 23, 2015   |   SEO, Web Design and Promotion
The session talks about optimization of large sites with more than a million pages. The speakers discussed challenges around giant sites and best practices used by companies like...
RankBrainImage

Google’s ‘RankBrain’ Helps Match Search Intent

November 4, 2015   |   SEO
Google has announced that they are using a new “machine learning” technology called RankBrain. As with any big change that Google makes, people are wondering how it will...
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