Penguin 3.0 Finally Arrives, Is it Time to Change your Hotel...
Milestone Internet Marketing explains the latest Google algorithm, Penguin 3.0, and how it relates to the hotel marketing industry. The algorithm aides companies that follow the...
How to Create Website Content That Works and Ranks in SEO
October 29, 2014 |
Web Design and Promotion
Did you know that every web page indexed by Google has a content quality score that directly influences your page rank? That’s why Milestone is passionate about creating...
Social Media Optimization Strategies for Hotels and Lodging...
September 9, 2014 |
Getting Social
Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). Hotels that take advantage of...
Social Media Optimization – Why should you participate?
August 29, 2014 |
Getting Social
Every successful online marketing campaign should incorporate elements of social media optimization. As the internet community grows, so will the use of social media website and...
Pigeon: Google’s Local Search Update and Impact on...
August 15, 2014 |
Industry News
Google’s recent formula update, "Pigeon", determines who ranks where on its search engine results page (SERP) specifically in terms of local-based search queries (ie. using geo...
Incorporating Persuasive Digital Messaging
August 13, 2014 |
Web Design and Promotion
Mastering the art of persuasive goes beyond verbal communication. For internet marketers, it means mastering the art of positioning products and content in a way that communicated...
Facebook Bans Incentivizing Likes: No More Fan-Gated Social...
For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a...
The Power of Finding What You Love To Do
July 23, 2014 |
Leadership
Success in life and business is a journey that starts with having the courage to follow your intuition and your heart and do what you love. The only way you will ever be satisfied...
9 Key Elements To Consider When Redesigning Your Hotel Website
July 7, 2014 |
Digital Marketing Ideas, Hotel, Industry News, Search Experience Optimization, Web Design and Promotion
There's a lot to think about when designing a website: structure, layout, content etc. By focusing on some core fundamentals, you can make sure that your site is appealing to both...
Content to Conversion – How To Create Words That Inspire
July 2, 2014 |
Web Design and Promotion
Content is a creative and powerful tool for connecting people to your business or brand. When used effectively, content increases presence, enhances search engine positioning,...
Mobile – Taking Marketing for Hospitality and Tourism To A...
June 30, 2014 |
Industry News, Web Design and Promotion
The importance of a mobile website for hotels is often questioned. Research shows that, on average, consumers use a smartphone about 50% of the time throughout the phases of...
What’s in your Google Hotel Finder Profile?
Leveraging your Google Hotel Finder profile can increase your hotel’s search visibility as well as drive more direct bookings. Learn how to audit your profile to ensure your...
Key Takeaways from Local U Advanced – A Day with Local Search...
June 19, 2014 |
Web Design and Promotion
Missed the Local U SMX Advanced workshop? Here's a recap of what local search experts say are the latest trends and hot topics in search industry. Find out what new and improved...
Search Engine Optimization Basics: How Relevant Is Your Content?
With Google's Hummingbird and Panda 4.0 updates, is your website strategy still working? Find out what search engines deem as valuable and relevant content, and get tips on easy...
New Site Design = Increased ROI [Case Study]
June 10, 2014 |
Digital Marketing Ideas, Web Design and Promotion
InterContinental Mark Hopkins San Francisco partnered with Milestone Internet Marketing for a new website design to drive web and mobile traffic for the property, and increase its...
Panda 4.0: The New Panda Algorithm Update (Continues to) Reward...
Have you heard about Google’s recent update to its algorithm, Panda 4.0? If you have a hand in any website content marketing strategy, listen closely. The latest Panda algorithm...
In The Grand Schema of Things: Does Schema Boost Search Rank?
May 29, 2014 |
SEO
The goal of search engines is to deliver the right result to the right user at the right time. Search engines are moving away from displaying results purely based on keyword...
Understanding Responsive Websites and Server Side Device...
May 22, 2014 |
Web Design and Promotion
Responsive websites are more than just a web development buzzword – they are a must these days. As consumers shift from desktop to tablet to mobile, the website must respond to...
Milestone Garners Top Awards for Hotel Website Design and Social...
Milestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon...
Top 10 Conversion Factor Trends, Backed by Science
May 19, 2014 |
Speaking Our Minds
Join Milestone's President and Founder, Benu Aggarwal as she covers the top 10 Conversion factor...
Content Culture – Intuitive Content With A Purpose
March 10, 2014 |
Web Design and Promotion
Learn how to compose successful and visible content by understanding your audience through analytic information, deploying creative strategies and capitalizing on niche...
Keyword Research Tools & Techniques for SEO Success
February 27, 2014 |
SEO
The SMX West 2009 session for “Keyword Research Tools & Tactics” featured speaker Christine Churchill from KeyRelevance. Christine spoke about the basics of keyword...
Duplicate Content and Effect on SEO Visibility, Rank and Traffic
January 29, 2014 |
Industry News
Due to the tremendous amount of questions Milestone has received regarding duplicate content, we wanted to take this opportunity to discuss the top three questions and how to...
Milestone Founder Benu Aggarwal Named One of HSMAI’s Top 25...
January 28, 2014 |
Hotel, Speaking Our Minds
Founder, Benu Aggarwal, was honored by The Hospitality Sales & Marketing Association International (HSMAI), naming her one of the Top 25 Extraordinary Minds in Hospitality Sales...
Google+ Local URL Hijack
January 21, 2014 |
Conversion Best Practices, Industry News, Speaking Our Minds, Web Design and Promotion
The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third party booking sites. With the help of our newest product/web...
![Pay Per Click Channels for Your Business [Video]](https://blog.milestoneinternet.com/wp-content/uploads/2013/12/PPC_December_Thumbnail-1.jpg)
Pay Per Click Channels for Your Business [Video]
December 16, 2013 |
Digital Media Marketing, Videos
In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the information required for decision making from many different...
![Hello Hummingbird! [Video]](https://blog.milestoneinternet.com/wp-content/uploads/2013/12/Hummingbird_December_Thumbnail-1.jpg)
Hello Hummingbird! [Video]
Google's Hummingbird delivers users highly relevant results no matter how or where they search...
Milestone Named Among Silicon Valley’s Fastest Growing Private...
October 23, 2013 |
Industry News
Milestone’s growth underlines our commitment to our core values of driving revenue for our clients, and continuing to innovate, and offer our employees opportunities to learn,...
Google Hummingbird Algorithm Update Delivers Answers to
October 16, 2013 |
Industry News
For the last couple of weeks, Google's Hummingbird update was what everyone was talking about. Still, there was a lot of confusion about how Hummingbird changed the search. There...
Yelp! I Need More PPC… [Video]
September 17, 2013 |
Conversion Best Practices, Digital Marketing Ideas, Videos, Web Design and Promotion
Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property....