How to increase Likes, Fans and Followers
April 26, 2011 |
Getting Social
Social media participation impacts overall organic ranking. If you need to some quick and easy tips on how to increase likes, fans, and followers, check out this blog post for a...
Facebook & Twitter: The new Paradigm of SEO
April 26, 2011 |
Getting Social, Web Design and Promotion
Social media sharing has a proven impact on the search engine results pages according to data presented by SEOMoz at the SMX Elite conference in Sydney. While Google and Bing are...
Focus on Conversions and Not Clicks
April 26, 2011 |
Web Design and Promotion
Conversion is more important than clicks when drawing conclusions about the paid search...
Checklist for a Quality Link
April 26, 2011 |
Web Design and Promotion
Link building can have a strong and positive effect on search engine optimization efforts. As algorithms for the major search engines change, it's important to stay on top of the...
Utilizing Technology to Leverage Consumer Behavior Trends...
April 7, 2011 |
Speaking Our Minds
Milestone joins panel of experts at the upcoming BITAC™ Tech & Operations 2011 to be held in Fajardo Puerto Rico. The session will discuss major social media trends in...
Social Media Optimization and Online Reputation Management...
March 29, 2011 |
Speaking Our Minds
Hear Milestone speak at the 2011 Mountain Travel Symposium about the importance of Social Media Optimization and Online Reputation Management. Milestone will demonstrate eBuzz...
Google Panda Update: Quality Content is more Important than Ever
March 23, 2011 |
Conversion Best Practices, Industry News
Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making...
Mobile Paid Search – Don’t Wait!
It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
Facebook PPC Campaigns
Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads...
Making Search More Social
March 22, 2011 |
Getting Social, Industry News
Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user's friends have on...
Search Engines Announce Structured Data, Schemas, Rich Snippets,...
March 22, 2011 |
Industry News, SEO
Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and...
Social Signals
March 22, 2011 |
Getting Social, Industry News
Google and Bing have both confirmed that social media signals are influencing search engine results. As search trends continue to evolve, so will the factors that effect the...
Local & Hyperlocal Promotions and SEO Impact
March 22, 2011 |
Getting Social, Web Design and Promotion
The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in...
Facebook Ad Tactics for Search Marketers
March 20, 2011 |
Industry News
Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad...
Visual Analytics: Conversion Juice for the Brain
March 20, 2011 |
Industry News
A new set of data visualization tools can now render data visually. Charlotte Bourne of Mediative and Wister Walcott of Marin Software discuss the applications and tools for...
Hot Topics in PPC
March 18, 2011 |
Industry News
Paid Search Marketing is evolving quickly and there are several new and unique ways to implement strategies into ad copy and keyword research. SMX West 2011 in Santa Clara...
Website Optimization Factors – Conversion Tips
March 18, 2011 |
Industry News
Never leave a webpage alone. There's always room for improvement. Make the small changes in design and content, and you may see a significant improvement in conversion. At SMX,...
Retweet Me – How to be a Twitter Authority
March 14, 2011 |
Getting Social, Industry News
Users are looking for authentic engagement and a captivating voice while using social media. By giving them the respectful, robust Twitter experience they’re looking for, you...
Best Practices with Google’s New Ad Features
March 9, 2011 |
Industry News
This session from SMX West 2011 covers all the new ad formats Google has recently launched: AdWords video ads, AdWords SiteLinks, local AdWords, product AdWords, comparison ads...
Mobile Search Ads
March 9, 2011 |
Industry News
Haven't done mobile search ads yet? You're missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has...
Google Place Pages: Why it is Important for you?
March 9, 2011 |
Industry News
Google dramatically expanded its collection of information about the real world with its introduction of Place Pages - a webpage for every place in the world - for businesses such...
Online Video Trending Tools
February 7, 2011 |
Getting Social
iWith the power of online video growing, the reach it provides companies is invaluable. Understanding the current trending tools will help determine what content appeals to...
Social Media’s Impact on Search Engine Rankings
February 7, 2011 |
Getting Social
Google’s Matt Cutts discusses how social media channels impact search engine rankings. While there was minimal impact only six months ago, much has changed, and Google’s...
New Google AdWords Report Shows ‘Free Clicks’
January 31, 2011 |
Web Design and Promotion
Google launched a new report in AdWords to help advertisers measure interactions that take place before a click-through for video ads, display ads, product extensions and location...
New Google AdWords Report Shows Click Type
January 17, 2011 |
Web Design and Promotion
Ever wonder what the effectiveness of your AdWords sitelink extensions are? Do people really click on those additional links, or just your ad’s headline? Google AdWords just...
Google Introduces New AdWords Feature for Compiling Negative...
January 12, 2011 |
Web Design and Promotion
Google introduces a new AdWords feature that will allow users to compile negative keywords at the account level to implement across similar...
Getting Keyword Ideas through Google Zeitgeist
January 6, 2011 |
Conversion Best Practices
Google Zeitgeist, a free online tool, provides insight into how the world searches, which helps advertisers find new keywords and ad ideas for clients around the world. The tool...
Reaching International Customers Through...
December 8, 2010 |
Web Design and Promotion
On Monday, December 6th, Google launched Google Global Market Finder, a free online tool that helps advertisers find new markets to target in international countries. The tool...
Quality Becoming a Factor in Google Reviews
December 7, 2010 |
Web Design and Promotion
In response to a recent article published in the New York Times, Google has amended parts of its Google Places local search algorithm to take into account user experience and...
New Link Sharing Tool – Bit.ly Bundles
November 23, 2010 |
Getting Social
Bit.ly, the popular URL shortener, has a new tool called bit.ly bundles, allowing users to share a collection of up to 100 links on Twitter, Facebook or via e-mail, with one...