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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Speed – Google’s New Ranking Factor www.milestoneinternet.com Milestone Inc

Speed – Google’s New Ranking Factor

March 16, 2010   |   SEO
Webmasters who want to keep on top of algorithmic changes affecting Google’s SERP ranking will be interested to know that the speed of websites, or download time, will now be...
Major Search Engines

Real Time Search and Major Search Engines

March 11, 2010   |   Web Design and Promotion
Real time search getting greater prominence as people seeking more real time results over traditional search. With more and more people getting hooked on twitter and facebook,...
Display Meet Search

Search Meet Display; Display Meet Search

March 11, 2010   |   Web Design and Promotion
Which strategy provides the ROI – organic or PPC? The answer: neither. To obtain the best ROI, you must do both. Having an integrative online marketing strategy can provide you...
SEO Keyword Research: Beyond the Ordinary www.milestoneinternet.com Milestone Inc

SEO Keyword Research: Beyond the Ordinary

March 11, 2010   |   SEO
At SMX West 2010 this year, the session “Keyword Research: Beyond the Ordinary” offered insights on latest tricks and tips to maximize your traffic through SEO / PPC keyword...
SEM Fitness Plan

90 Day SEM Fitness Plan

March 5, 2010   |   Paid Media, Web Design and Promotion
At SMX West Conference in Santa Clara, Stoney de Geyter, Kayden Kelly, Matt McGee, Matt Van Wagner gave various seo tips, plan and strategies which can help small business...
Latest Google Ad Formats

The Latest Google Ad Formats in Paid Search

March 5, 2010   |   Web Design and Promotion
In this SMX West session, Nicholas Fox, Cory Nielson and David Szetela shed light upon new Google ad formats such as video ads, sitelinks, local paid ads, and product ads....
Paid Search Bullseye

Paid Search Bullseye! Reaching and Closing Your Ultimate

March 5, 2010   |   Web Design and Promotion
Marketing 101 tells us that the most effective marketing campaigns are the ones targeted to specific market segments. For Internet marketing, that means doing keyword research,...
Most Effective Strategies for Social Media

Most Effective Strategies for Social Media Marketing on Twitter...

February 25, 2010   |   Web Design and Promotion
Which social media marketing strategies actually work? Learn about some of the most effective marketing strategies for Facebook & Twitter....
Claiming Your Business

Enhance Local Listings By Claiming Your Business

December 9, 2009   |   Web Design and Promotion
The most effective strategy to dominate the top of SERP’s is by claiming your own business listing. Google and other search engines position local results at the top of the...
Social Marketing Playing Field

Understanding the Complex Social Marketing Playing Field

November 25, 2009   |   Web Design and Promotion
This great session at PubCon 2009 delved into the complexities of social media marketing, with some useful strategies on how to navigate the social media world....
Landing Page Optimization

The Best Tactics in Landing Page Optimization

November 23, 2009   |   Web Design and Promotion
Learn about some of the best tactics in landing page optimization, brought to us by the experts at Pubcon 2009. Build the best landing page to make the biggest ROI on your paid...
Social Media and Search Intersect

How do Social Media and Search Intersect?

November 23, 2009   |   Getting Social
At PubCon 2009, search and social media experts talked about the complex relationship between organic search and social media, focusing specifically on how companies can use...
Update SEO For Multimedia

Update SEO For Multimedia and Rich Media

November 23, 2009   |   Getting Social
We attended a great session in Pubcon 2009 on Multimedia and Rich Media. The session talks about the optimization opportunities with audio, video, flash and other embedded...
SEO Strategies For Small Businesses

SEO Strategies For Small Businesses – Go Local & Get...

November 18, 2009   |   Web Design and Promotion
Milestone’s recent interview with Gillian Muessig, President & C0-Founder for SEOmoz, and Dennis of BlitzLocal reveals cutting-edge SEO strategies that help small businesses...
New Features for Delicious and Flickr

New Features for Delicious and Flickr

October 20, 2009   |   Getting Social
Recently Delicious launched a new tool called Fresh Bookmarks and Flickr started providing photos and videos search results in an efficient...
Facebook Ads

Facebook Ads: Reaching Prospects Earlier In the Decision Cycle

September 3, 2009   |   Getting Social, Web Design and Promotion
Excerpt: Facebook has over 250 million users globally, making it a powerful advertising platform. Sarah Smith, Manager of Online Sales Operations at Facebook presented tips and...
The Findability Formula

The Findability Formula – Search Engine Marketing Basics

September 3, 2009   |   Web Design and Promotion
At SES San Jose, Heather Lutze shared the basic elements of search engine marketing. A great overview for those new to SEO and PPC....
Visitors To Customers

Convert Your Visitors To Customers

September 2, 2009   |   Web Design and Promotion
When navigation attempts to fail by not providing required search results, 50% of the users turn to...
Secrets Revealed

Google AdWords, Google Analytics and Website Optimizer: Secrets...

September 2, 2009   |   Web Design and Promotion
This Google sponsored session at the Search Engine Strategies 2009 conference in San Jose revealed some of the latest updates on the new Adwords interface, Website Optimizer, and...
Managing Conversations

Social Media: Managing Conversations and Reputations When the...

August 20, 2009   |   Getting Social
This year, at SES San Jose 2009, social media experts got together to discuss how marketer’s can control and shape the conversations happening on social media...
Social Media

Social Media: White Hat vs. Black Hat

August 20, 2009   |   Getting Social
At SES San Jose 2009, social media experts shared their opinions on what regular practices are considered good vs. bad when promoting your company on social media...
Improve Landing Page Conversion

5 ways to Improve Landing Page Conversion

August 6, 2009   |   Web Design and Promotion
Every page of every website ought to be optimized. However, you might find a landing page within your site you felt was fully optimized, but has a bounce rate that is alarming. By...
Hotel Photography

Guide to Hotel Photography, Visual Search, and SEO

August 6, 2009   |   Hotel
It is critical to feature the right images on hotel websites. The purpose is to convey the experience, to show the value offered within the hotel’s premises. Choosing the right...
Linkbuilding and Building Content

Using Flickr for Linkbuilding and Building Content

August 6, 2009   |   Getting Social, Web Design and Promotion
Social Media channels are a great way to promote your product and to obtain inbound links to your website. Flickr is an excellent tool for building great visibility and exposure...
Writing Killer Ad Copy

Writing Killer Ad Copy, The Interactive Edition.

June 17, 2009   |   Web Design and Promotion
During SMX Advance, we attended a phenomenal session on writing killer adcopy. Session was moderated by Matt Van Wagner and speakers included Craig Danuloff from ClickEquations,...
SEO Ranking Factors

SEO Ranking Factors

June 10, 2009   |   Web Design and Promotion
Awesome session was arranged featuring SEO ranking factors in 2009. Danny is moderating the session and Rand Fishkin from SEO Moz, Laura Lippay from Yahoo and Marty Weintraub from...
Mythbusting PPC Urban Legends

Mythbusting PPC Urban Legends

June 10, 2009   |   Web Design and Promotion
Great session and panel presented few common myths on ppc and right strategy. Topics included commen concerns about bidding high or low, geotarget your campaigns or not, is...
Competitive Analysis

In Depth Competitive Analysis for SEO

June 9, 2009   |   Web Design and Promotion
Majority of competitive analysis is examining a competitor’s in-link structure – both quantity and quality. Search engines place the most weight on link-building. The better...
Essential Title Tag Strategies

7 Most Essential Title Tag Strategies

Title tags are the single most important ranking component on the page. A good title tag communicates to search engines what a page is about. It also compels users to want to view...
Top Things To Check Before Making Your Site Live

Top Items to Check Before Making Your Site Live

June 8, 2009   |   Web Design and Promotion
The overall performance of your website is dependent on several key factors. These elements are important for search engines, site visitors, and the impact on overall conversion...
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