Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and rankings.
What are Micro formats and Rich Snippets?
Microformats are a way of adding information which makes it easy for search engines to process the information. Google uses this information in very relevant manner. An example of this is when Google shows rich snippets in search results. Rich snippets are the data showing the number of stars, the price range, the name of the reviewer etc in the screen shot below.
This type of microformat data is straightforward for search engines to understand and process. Google suggests encoding the microformat information in the hCard format, a programming code to help display the data in a relevant manner.
Microformats and SEO
With microformats, websites can display structured content such as events, recipes, reviews and business listings in a very clear manner to the end users. This is true for both organic search results and Google local search results.
This helps the users decide if the page is relevant to their search and encourages clicks to the site, thereby increasing quality traffic from both organic search and local search results.
Adding a microformat to your website is definitely of benefit as it helps search engines display important information about the business in a very structured manner. hCard format can be used to display information about the business listing (help with local search rankings), reviews, prices points, events and now recipes as well.
Contributed by: Manisha Kumar, e-Strategist, Milestone Internet Marketing