Interview with Danny Sullivan – Search Trends for 2012
November 14, 2011 |
Speaking Our Minds
Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and...
PubCon 2011 Keynote by Matt Cutts and Amit Singhal, Google
November 12, 2011 |
Speaking Our Minds
Amit Singhal joined Matt Cutts, head of Google’s quality control and webspam team, on the 2nd day’s keynote at PubCon Las Vegas, 2011. In his keynote, Matt gave his thoughts...
What Every Webmaster Should Know About Code Installation
November 10, 2011 |
Web Design and Promotion
This PubCon 2011 session focused on security issues that most sites are prone to and what can web developers and web masters do to protect their site against these security...
SEO and Information Architecture
November 10, 2011 |
Web Design and Promotion
This session talked about different elements you need to keep in mind when architecting your web site so that your site is search and user friendly. Architecting a web site that...
Building a social media strategy
November 9, 2011 |
Web Design and Promotion
A walkthrough of big and micro goal development, strategies, tactics before launching a social campaign. What are some of the major metrics we need to measure to performance....
Smart Organic Keyword Research and Selection
November 9, 2011 |
Web Design and Promotion
Keywords remain an integral part of any SEO campaign. Without the correct keyword focus, even the best optimized content and links may not lead to success. Improve your rankings...
Google Places & Hotpot Optimization
November 9, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Dive deep into targeted tactics for Local Search optimization on Google. One in five search queries have a local intent. Make sure your website shows when they...
Milestone Social Media Webinar: Top 10 Tips for Acquiring...
October 24, 2011 |
Digital Marketing Ideas, Speaking Our Minds
Milestone Internet Marketing is excited to announce our plan to host social media webinars on an ongoing basis! Our first social media webinar scheduled for mid-November is open...
Event Promotion through Paid Search
October 24, 2011 |
Web Design and Promotion
Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website and increase online revenue. This article identifies...
Top 5 Best Practices for Google Display Advertising
October 24, 2011 |
Web Design and Promotion
Display ads lead the way in driving aided brand awareness and purchase intent. Display ads allow marketers and agencies to bring their ideas and brands to life through greater...
Top 10 Best Practices for Optimizing PPC Campaigns
October 24, 2011 |
Web Design and Promotion
Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena....
Social Media’s Impact On Search Today
October 24, 2011 |
Getting Social
Social media now has significant influence on search rankings. According to Google’s Panda update, websites that offer quality and relevant content will be ranked higher in...
Search Engine Results Pages & Social Media Integration
September 21, 2011 |
Getting Social
Expanding your business presence in the online social media world is more than crucial these days as SERPs are including social signals in regular search results. This is...
360-Degree Competitor Analysis – Top 5 Areas and 5 Tools
September 21, 2011 |
Web Design and Promotion
The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal...
How to Optimize QR Codes for Hotels
September 21, 2011 |
Getting Social, Hotel
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you...
The Power of Social Media Near a Booking Engine
September 21, 2011 |
Getting Social
There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Well, we had an inkling that these findings would have...
4 Ways To Do Competitive Analysis for Paid Search
September 21, 2011 |
Web Design and Promotion
Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain...
5 Must-Haves for Social Media Planning
September 21, 2011 |
Getting Social
Social media has the potential to be a powerful online tool for your hotel, but it’s not something you jump into blindly. Your hotel’s reputation is on the line, so you’ll...
5 Ways to Optimize for Image Search
September 21, 2011 |
Web Design and Promotion
View tips on how to best optimize your images for search. Optimizing your websites images for search has become an important element of search engine optimization as more users...
Measuring Profit & ROI Across Channels
August 24, 2011 |
Digital Marketing Analytics
Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings before arriving at your site. Which types of ads or...
The Convergence of Search, Social & Content Marketing
August 24, 2011 |
Getting Social
The recent Google Panda update just made great content critical; social media is grabbing all the headlines; search gets more powerful every year. How do they all play together?...
New Google Analytics Tool: Multi Channel Funnels
July 8, 2011 |
Digital Marketing Analytics, Getting Social
A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue....
Sustainable SEO – 3 Key Factors for Success
Before Panda, SEOs were using relevant keywords and building good content. They were making sites accessible to search engines, and focused on quality link building. But for...
Discover How Engaged Your Competitors are in Social Media
July 7, 2011 |
Getting Social, Speaking Our Minds
Following these ideas and performing some simple competitive analysis can show you how effectively your competitors are using social media channels, where you stand out in the...
Combining Social Media and Websites to Drive Fans &...
July 7, 2011 |
Getting Social
A well optimized website will get you organic traffic. An engaging Facebook page will get you connections. But a challenge is to effectively combine the best of both channels to...
Social Media: Integrating Multi-Channel Marketing –...
June 23, 2011 |
Speaking Our Minds
Milestone CEO joins panel of industry experts at The Lodging Conference to discuss cutting-edge internet marketing strategies and top social media channels for maximizing room...
10 Ways to Improve Google Local Ranking
June 7, 2011 |
Web Design and Promotion
anking locally is much more critical with the evolvement of local listings across the web such as Google Places, Bing BBP, Yahoo local, and the various social media channels....
Social Media – the New Customer Service Department
June 7, 2011 |
Getting Social
In the past year hotel brands and marketers have seen social media channels such as Facebook, Twitter and Foursquare become the new customer service forum for consumers. When a...
How to Socialize Your Networks
June 6, 2011 |
Getting Social
Establishing different themes in your social network can give you a competitive edge in email marketing. To gain customer attention, showing your personality through socializing...
How to Measure Success of Your Social Media Campaign
April 29, 2011 |
Digital Marketing Analytics, Getting Social
In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success...