Milestone Wins Prestigious Awards for Outstanding Website Design...
April 24, 2012 |
Industry News
Milestone Internet Marketing has received top honors from this year’s Internet Advertising Competition (IAC) Awards, capturing four awards for outstanding website design,...
Social Fans: If You Ask, They Will Come
April 23, 2012 |
Getting Social
The most common challenge amongst businesses on social media is building a fanbase or “likes.” This seemingly challenging concept actually has a very simple solution: ask...
How to Maximize Your PPC ROI
April 23, 2012 |
Web Design and Promotion
Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your...
Top 5 Reasons for Using a Multi-Channel Marketing Funnel
April 23, 2012 |
Web Design and Promotion
Knowing your basic web analytics will allow you to gauge the performance of your website fairly accurately; however, it can be misleading to rely only on basic analytics as they...
Enhanced Pay-Per-Click Sitelink Extensions
March 26, 2012 |
Web Design and Promotion
Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates by...
6 Things to Look For When Analyzing your Competition
March 25, 2012 |
Digital Marketing Ideas
Competitive Analysis - a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6...
Tips for Increasing Guest Reviews for Your Hotel
March 23, 2012 |
Digital Marketing Ideas, Hotel
Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are...
Google rolls out semantic understanding to search results
March 20, 2012 |
Industry News
A recent article in the Wall Street Journal announced Google’s new “semantic search”, which will better assess the context of search queries and provide more relevant...
How Personas Help Understand Search Intent
At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI....
Industrial Strength SEO & Analytics Power Tools
March 2, 2012 |
Speaking Our Minds, Web Design and Promotion
There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to test them all, attached are four easy to use tools that could be a...
What Can I Do to Improve the Performance of My PPC Campaigns?
March 1, 2012 |
Speaking Our Minds
What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies to improve any PPC...
Schema.org & Meta Tagging Best Practices
March 1, 2012 |
Speaking Our Minds
Panelists discuss rel=author tag and its implementation across wide array of sites. With HTML5 semantic web is now a reality and thus it is of paramount importance enhance your...
Explicit Annotations for Multi-Language Sites
March 1, 2012 |
SEO
Maile Ohye with Google helped us better understand when and how to use explicit annotations during the “Real Answers for Technical SEO” session at SMX West...
Retargeting & Remarketing: The New Behavioral Ads
March 1, 2012 |
Speaking Our Minds
The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value....
Leveraging Social Media For Your Hotel
February 28, 2012 |
Getting Social, Hotel
The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social...
WiFi and Operating System Targeting Gives a Boost to Mobile PPC
February 27, 2012 |
Web Design and Promotion
Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range...
Why You Should Bid on Your Brand Name
February 24, 2012 |
Web Design and Promotion
Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is important that you not only stay ahead of trends but also remain...
Tips To Encourage Your Social Followers To Share Your Content
January 26, 2012 |
Getting Social
Whether you are just starting to set up social media profiles, are looking to optimize and enhance, or have mastered social media marketing, hoteliers can benefit from learning...
2012 Resolutions To Improve Your PPC’s Bottom Line
January 26, 2012 |
Web Design and Promotion
Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies...
How to Combat Fake Reviews While Managing Online Reputation
December 27, 2011 |
Getting Social
The importance of online reputation management continues to grow, and those not actively working to monitor their online reputations are doing themselves a disservice. Here are...
Top 5 Dos and Don’ts for Local Business Listings
December 20, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Local Business Listing Tips – local marketing optimization has become a very important factor for Search Engine Optimization. Milestone compiled this list of top 5 dos and...
How To Effectively Market PPC Ads For The Holidays
December 20, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important...
5 Proactive Ways to Manage Your Online Reputation
December 20, 2011 |
Getting Social
Online reputation can be determined by what people are saying about your business and how your business is perceived online. Understanding your online reputation, as well as ways...
Watch Out QR Codes, Here Comes NFC
November 30, 2011 |
Getting Social
Adoption of QR codes picked up dramatically in 2011 as compared to 2010. As with all technology, there is always something new on the horizon, and Near Field Communication (NFC)...
Importance of Social Media Tracking and Online Reputation...
November 29, 2011 |
Getting Social
Hotels, Social Media, and Online Reputation Management - this article focuses on several points why hotels and brands should (now more than ever) pay attention to social media,...
Top 10 Social Tips to Capitalize this Holiday Season
November 29, 2011 |
Digital Marketing Ideas, Getting Social
Holidays are a great opportunity to engage with potential customers and to increase brand awareness. Social media channels are excellent tools to establish your business as a...
6 Ways to Increase Online Reviews for Hotels
November 29, 2011 |
Hotel
Customer reviews are one of the most powerful business & marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving...
Making the Most of Your PPC Budget
November 29, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end...
Facebook Fans: Quality vs Quantity
November 29, 2011 |
Getting Social
An increasing number of sites offering “deals” for purchasing Facebook Fans have popped up online. Some of the offerings from these websites include 10,000 Facebook Fans at...
Interview with Google’s Matt Cutts – Search Trends...
November 14, 2011 |
Speaking Our Minds
At PubCon Las Vegas 2012, Benu Aggarwal caught up with Matt Cutts of the Google webspam team to get some insights into the top search opportunities for small businesses while...