Understanding the Core Vitals Update
October 8, 2020 |
SEO
Over the summer, Google announced its latest impending algorithm update, known as the Core Vitals Update. Although this change will not go live until early 2021, the search engine...
Marriott’s What to Expect Content Builds Booking Confidence
September 29, 2020 |
Web Design and Promotion
Milestone is proud to be partnered with Marriott on how they are helping improve guest comfort and safety during their stay. This execution is born out of Milestone’s...
Milestone’s Core Web Vitals Solution: Is your website ready...
September 22, 2020 |
Google Update
Consumer trends on search are moving at a furious pace. Customers want to achieve their intent in a flash and business websites that don’t meet their expectation are left to...
12 Must-Haves to Ensure a Successful Digital Marketing Presence
September 17, 2020 |
Digital Marketing Ideas
For businesses to get on the right foot in 2020 with their digital marketing strategy, Milestone Inc. in association with Search Engine Journal conducted a webinar on ‘digital...
PDFs and Images May Be ADA Non-Compliant, Creating Risk of...
September 5, 2020 |
ADA, Web Design and Promotion
Milestone monitors and manages all aspects of website content and performance for its customers and the community, and compliance with federal standards and laws is an important...
Covid Hotel CRG Reopening and Recovery Playbook
In the first weeks of the coronavirus crisis, Milestone created the Crisis-Recovery-Growth framework to help customers and the community address the rapidly changing conditions...
Webinar Recap: Banking and Financial Services Digital Marketing...
In this webinar, Jeanne Hussin, VP of Marketing for Evergreen Home Loans, and Erik Newton, Milestone VP of Marketing, discussed digital marketing, social media, and website...
AMP Improves Core Vitals and SEO Performance
With Google announcing the Core Web Vitals metric and its Experience Update, which focuses on user experience, some commentators speculated about the future interest in AMP....
Webinar Recap: Hotel Budget Planning During a Pandemic for 2021
In this webinar, Milestone experts Tammie Carlisle and Keith Brophy discussed key trends impacting travel consumers and the opportunities which still exist for hotels. 2020 has...
Top 12 Digital Trends for 2020 Mid-Year-COVID-19, content,...
August 28, 2020 |
Google Update
The onset of the COVID-19 pandemic and its impact has crashed across the globe—resulting in businesses coming to a screeching halt and a market slump and now...
Webinar Recap: Financial Services and Bank Marketing in a...
In this webinar, we covered a fresh new point of view on the centrality of Google in digital marketing, how two Fortune 500 banks are leading digital transformation in...
Rich Media Insights from Milestone Research
Milestone uses a number of sources to interpret market changes and opportunities on behalf of the customers: deep analysis of data with Milestone Research, a strong network of...
Why America Will Travel Again
July 28, 2020 |
Industry News
By Anil Aggrawal, CEO of Milestone I took a trip a few days back for the first time since the shutdown began. We rented a car from Hertz at San Jose Airport and drove from the San...
Healthcare Marketing SEO During the Pandemic and Beyond
July 23, 2020 |
Healthcare, SEO
Milestone developed the crisis, recovery and growth framework that was developed in early March, since we have hundreds of customers and all kinds of businesses that need advice...
Keys To Successful People in Life and Business
July 23, 2020 |
Leadership
The journey to personal and professional success starts with vision, passion and embracing change. Successful people understand their purpose, demonstrate self awareness and...
Increase Website Conversion for Hotel Websites
Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it...
Webinar Recap: Hospitality recovery with Chip Rogers – CEO,...
This webinar in partnership with AHLA was a great opportunity to understand the broader business impact of the pandemic, and how AHLA has been working with the federal government...
How to Ignite your Digital Marketing in 7 Steps
July 7, 2020 |
Digital Media Marketing
You have heard the stories and seen the data. Recovery is in the air. Pent up consumer interest is driving traffic and warranting renewed investment to harness growing demand. At...
Webinar Recap: Leadership lessons by Chip Conley
Focus on your organization’s culture, accept learning opportunities, grow your skills, problem-solve for your customers, use a growth mindset, and practice mindfulness. In this...
Webinar Recap: How to Bring Guests Back After Covid Pandemic
Thank you for registering for the webinar. If you would like a free Recovery Audit and Checklist (a $3000 value), let us know. Our panel of experts shared key insights on how to...
Webinar Recap: Recovering and Growing Your Business with Digital...
Thank you for joining us for the webinar. Successful recovery will depend on pivoting your business, executing best practices and aligning goals with a new digital strategy. Our...
COVID-19: Ensuring a Safe Stay in a Hotel After Reopening. Tips...
June 16, 2020 |
Hotel
With the daily COVID-19 cases and deaths witnessing a steady decline in much of the US as in mid-June 2020. A majority of these states have already allowed businesses to reopen in...
Webinar Recap: Reopening Keys to Success from HSMAI President...
We interviewed leading hospitality industry expert and President and CEO of HSMAI, Bob Gilbert. He and Tammie Carlisle of Milestone discussed how the hotel recovery is rapidly...
Black Lives Matter
June 10, 2020 |
Social Responsibility
The time has come to take a stand The last 2 weeks have been quite a roller coaster ride for all of us. As the spread of COVID was gradually under control and the country was...
Google’s New Page Experience Update and Core Vitals
June 10, 2020 |
Google Update, Web Design and Promotion
Last week on the Google Webmaster Central Blog Google announced the introduction of a new page experience signal which will be used to rank web pages in the future. In addition to...
Google My Business Offers Secondary Hours for Chains and...
June 5, 2020 |
Google Update, Hotel
Google My Business has recently launched a new feature for business with the ability to add “more hours” if your business is providing specific times for different services...
New York City Hotel Occupancy Rises to 47.6% and Hotel Occupancy...
June 5, 2020 |
Hotel
The realdeal.com has put together an encouraging summary of the 25 US hotel markets that have occupancy rates above 40%. This is the seventh straight week of occupancy rate gains...
Weddings During a Pandemic
June 3, 2020 |
Hotel, Industry News
Challenges can be the mother of invention, and the covid pandemic has made large in-person gatherings impossible. But, people still want to and need to get married and want to...
Status of Google Ads COVID-19 Ad Credits for Small &...
June 2, 2020 |
Google Update
Last week, Google shared more details on the much anticipated credit to support recovery for small and medium businesses. Milestone is working closely with Google on next...
Google Hotel Ads to Offer Pay-Per-Stay Model
June 2, 2020 |
Hotel
Recently, Google announced updates to its metasearch advertising (also known as Google Hotel Ads). To support hotel recovery, Google updated its bidding options. Previously,...