Digital Marketing and SEO News, Trends & Technology
Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
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No-click searches are the minority of searches when rich media is present in the SERPs. The click curve has a significant influence on the traffic each site can get from organic...
AMP will get your site ready for Google’s User Experience Update. Now more than ever is the time to implement AMP. With Google announcing the Core Web Vitals metric and its...
Get your plan ready and set to go in 2022. Learn the top questions you should answer before you build out your digital marketing...
December 30, 2020 |
Local marketing for businesses has evolved from the basic focus of UNAP and simple SEO to a more holistic approach to achieve online presence globally but more importantly, within...
One of the most overlooked SEO practices is the use of schemas to properly tag your website content. If you are looking for some practical advice on schemas, how they benefit your...
Every search query is a question, so every search result listing should be an answer. This could not be more true for frequently asked questions or FAQs, and that is why Google...
December 29, 2020 |
Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but...
December 25, 2020 |
Think of the last time you made a search on Google for information on a service or a product. You typed out your query and the search engine delivered a local business result that...
December 21, 2020 |
If you have some slow days toward the end of the year, take a look at your reporting and dashboards and make sure they include these key metrics: Total visits Unique visitors...
December 17, 2020 |
The Social Media Starfish is a diagram created by Robert Scoble to illustrate the different channels that people are using to interact on the web. This is a great way to visualize...