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Milestone Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Guide to Pay-Per-Click Marketing, PPC & Paid Search Marketing

Guide to Pay-Per-Click Marketing, PPC & Paid Search...

December 29, 2020   |   Paid Media
Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but...
Top-5-Digital-Metrics-for-Hotels -, Milestone Inc.

Top 5 Digital Metrics for Hotels

December 21, 2020   |   Hotel, SEO
If you have some slow days toward the end of the year, take a look at your reporting and dashboards and make sure they include these key metrics: Total visits Unique visitors...
Guide to social media 2021 -, Milestone Inc.

Social Media Starfish

December 17, 2020   |   Getting Social
The Social Media Starfish is a diagram created by Robert Scoble to illustrate the different channels that people are using to interact on the web. This is a great way to visualize...
Drive search visibility with GMB special hours & attributes -, Milestone Inc.

Holiday Season Is Here: Drive Search Visibility with GMB Special...

December 15, 2020   |   Web Design and Promotion
As we get into the hustle of the holiday season, getting your GMB data accurate and relevant should be your focus to make it easy for people to find you on search and improve your...
How Milestone Sees Hotels and Businesses Recovering from Current Pandemic Over the Next 12 Months -, Milestone Inc.

How Milestone Sees Hotels and Businesses Recovering from Current...

December 15, 2020   |   Hotel
By Anil Aggarwal, CEO and Dev Kurbur, SVP Customer Success Milestone Inc’s perspective on what the recovery looks like continues to evolve. We are collecting data,...
Why is SEO important? -, Milestone Inc.

Why Is SEO Important?

December 12, 2020   |   SEO
There are many reasons SEO is important and will help drive your business. Here are the top 10 reasons. SEO is the largest channel. If you exclude Direct as a channel, SEO will be...
Milestone awarded most influential company award -, Milestone Inc.

Milestone Selected as a Most Influential Company by CIO Bulletin...

December 12, 2020   |   Business Growth, Industry News
Milestone has been selected as a Most Influential Company by CIO Bulletin for 2020. Milestone was recognized because they figured out and solved the top 5 most relevant and...
2021 Trends Webinar -, Milestone Inc.

Webinar Recap: 2021 Business and Digital Marketing Trends

December 11, 2020   |   Industry News
Your roadmap to maximize opportunities with 2021 digital trends In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience...
Video Marketing: Driving Engagement Across Industries -, Milestone Inc.

Guide to Video Marketing: Driving Engagement Across Industries

Video marketing has become an increasingly important part of a successful marketing strategy. A full 92 percent of marketers report that they use video in their marketing...
Google has rolled out the December 2020 Core Algorithm Update -, Milestone Inc.

Google Has Rolled Out the December 2020 Core Algorithm Update

December 8, 2020   |   SEO
While the search engine rolls out algorithm updates every few days, every 3-4 months they roll out a broad core algorithm update which causes heads to turn in the SEO...
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