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Stay up-to-date on industry trends, digital marketing tools, techniques and technology that impacts your business.

6 keys to Digital Marketing success in 2018, Part 3: User...

In 2018, user experience will be key for your site design and development initiatives. Site speed, readability, and site architecture will be critical to ensuring smooth user...
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Horseshoe Bay Resort: 89% Increase in Group RFPs in 60 days

Crescent Hotels & Resorts wanted to improve their paid media performance by leveraging data personalization and...
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Milestone Launches New Website for Ginger Hotel Chain, Revenue...

Within 60 days of launching the new website, direct revenues jumped 36%, along with an equally impressive jump of 16% in website conversion...
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Announcing Milestone Insights 2018 edition

The New Milestone Insights provides location-based businesses with affordable digital marketing competitive benchmarking &...
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9 steps to drive more direct bookings for your hotel

Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your...
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6 Keys to Digital Marketing Success in 2018 Part 2: Content

In 2017, digital marketing saw a shift in content strategy toward a more personalized and intent-based approach to user...
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Case Study: The Impact of Google posts on visibility, CTR,...

February 6, 2018   |   Case Study, Search Experience Optimization
The numbers show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business...
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Why it’s crucial for businesses to respond to reviews

Reviews have become an integral part of our customer journey. “90% of customers read reviews before visiting a business,”* directly impacting the success and growth of a...
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6 keys to Digital Marketing success in 2018, Part 1: Mobile

In this first section from our new eBook Mobile takes center stage. From mobile-first experiences to new technologies designed to provide a more interactive “applike”...
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