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Does your Hotel Need a Mobile Website or a Mobile App?
As more users access websites and make purchasing decisions via mobile devices, it is becoming increasingly important for brands to offer a simple and compelling mobile experience for their users. Along with the surge in mobile traffic, advancements in mobile technology allow developers to add more features to inform and engage the end users. The question now for hotels: should my property have a mobile website, a mobile app, or both?
more...About 9 days ago by Mike Supple No Comments
SMX Advanced Seattle – Schema and Authorship: 1 Year Later
It’s been a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the site and across the web. Beyond these, other meta tags have either gained prominence or become less important. This session looks at how to get the most out of these opportunities.
more...About 15 days ago by Milestone Internet Marketing No Comments
Seriously Social – a BITAC educational session
We’ve arrived in an age where people have finally figured out how to utilize social media. In this session, Milestone joins a panel of experts to discuss the different social media strategies hotel companies have adapted as communication tools.
more...About 15 days ago by Milestone Internet Marketing No Comments
Online Strategies: Profitability & Visibility are Just a Click Away – An AAHOA Educational Session
Milestone’s CEO, Anil Aggarwal, joins a panel of prominent industry thought leaders to show how hoteliers can maximize their online distribution system.
more...About 16 days ago by Milestone Internet Marketing No Comments
How To Maximize Your PPC Budget: Use Negative Keywords
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we’ll begin by listing the adverse effects of not doing so.
more...About 22 days ago by Amanda Brinkerhoff No Comments
Review Management: the Front Desk of your Online Equity
Reviews can be one of the most powerful means of connecting with guests, building brand loyalty, and driving brand messages for hotels. Moreover, reviews are a great way of driving fresh, new content about your property. Find out more about how to drive new reviews and manage your online reputation.
more...About 22 days ago by Brittany Bingham No Comments
Google’s Over Optimization Penalty
During the 2012 SXSW, Google has announced an upcoming update to level the playing field of “overly optimized” website versus website with great content. We do not know if there is an official name for this update of “Over Optimization Penalties”, so for lack of better acronym, I will just refer to it as “OOPs” update in this article.
more...About 22 days ago by Chad Tsang No Comments
