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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Measuring impact and ROI of schema deployment

How to Measure the Impact and ROI of Your Schema Deployment?

July 25, 2023   |   Schemas
In the last two articles, we explored how schemas help with Google generative search experience and how to implement schemas correctly on your website.  In this article, we...
Scaling Local SEO for Multi-Location Businesses in 2023

Scaling Local SEO for Multi-Location Businesses in 2023

July 11, 2023   |   Local Promotion, Local Search
Navigating the Complex Landscape of Local SEO for Multi-Location Businesses In the dynamic world of local SEO, businesses with multiple locations encounter unique challenges....
How to Implement Schemas Correctly

How to Implement Schemas Correctly

July 10, 2023   |   Schemas
In today’s digital landscape, search engines use structured data to better understand the content of web pages and provide rich search results. Schema markup, based on the...
How Website Schemas Assist with Google’s Search Generative Experience

How Website Schemas Assist with Google’s Search Generative...

June 28, 2023   |   Google Update, Schemas
In today’s digital era, where artificial intelligence (AI) powers search engines, it is crucial for businesses to optimize their online presence to stay ahead of the...
Leveraging Google's Generative Experience for Search Success

Embrace the Future of Search with Google’s Generative...

June 12, 2023   |   Industry News
Google’s new Search Generative Experience (SGE) significantly changes how search results surface to users. Google has been experimenting with AI-driven and semantic (Search...
The Mysterious Case of Google's Vanishing Local Packs?

The Mysterious Case of Google’s Vanishing Local Packs?

May 30, 2023   |   Local Promotion, Local Search
The Mysterious Case of Google’s Vanishing Local Packs has left the SEO community in awe and speculation. Google, the search giant, seems to be quietly reducing the number of...
Google I/O: How your business needs to adapt to Google’s Search Generative Experience

Google I/O: How Your Business Needs to Adapt to Google’s...

May 24, 2023   |   Industry News
It’s a wrap as far as Google’s annual I/O conference is concerned and the theme across their innovations is none other than Artificial Intelligence. Of course, the...
Top Strategies to Boost Your Hotel's Bookings and Revenue During a Recession

Top Strategies to Boost Your Hotel’s Bookings and Revenue...

May 24, 2023   |   Hotel, Web Design and Promotion
The hospitality industry is one of the hardest hit during an economic recession. During a downturn, customers cut back on discretionary spending, which includes travel and hotel...
Capitalizing on the Micro-Wedding Trend: How Hotels Can Make the Most of It

The Rise of Micro-Weddings: How Hotels Can Tap into this Growing...

May 17, 2023   |   Hotel, Web Design and Promotion
The allure of micro-weddings has been on the rise in recent years as couples seek more intimate, personalized, and budget-friendly ways to tie the knot. This shift presents a...
Helpful Content Strategy in 2023

Helpful Content Strategy in 2023 – 5 Steps for Measurable...

April 21, 2023   |   Content, Google Update, Webinar Recap
Effective content marketing in 2023 requires brands to prioritize high-quality, useful content creation that resonates with their target audience.   What is helpful...
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