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Milestone Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone blog will help you manage digital transformation and you optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Changes to BERT and Google Search Results: How you can prepare

Changes to BERT and Google Search Results: How You Can Prepare

October 21, 2020   |   Google Update, Industry News
Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the search engine better understand and interpret...
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Add social media links to your website

3 Key Reasons to Add Social Media Links to Your Website

October 12, 2020   |   Digital Marketing Ideas, Getting Social, SEO
You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you...
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Seizing opportunities with the Core Vitals Update

Seizing Opportunities with the Core Vitals Update

October 8, 2020   |   SEO
When brands offer a positive user experience, they stand a better chance of engaging with customers. These customers become 67 percent more likely to buy and 74 percent more...
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Understanding the Core Vitals Update

Understanding the Core Vitals Update

October 8, 2020   |   SEO
Over the summer, Google announced its latest impending algorithm update, known as the Core Vitals Update. Although this change will not go live until early 2021, the search engine...
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Marriott’s What to Expect Content Builds Booking Confidence

Marriott’s What to Expect Content Builds Booking Confidence

September 29, 2020   |   Web Design and Promotion
Milestone is proud to be partnered with Marriott on how they are helping improve guest comfort and safety during their stay. This execution is born out of Milestone’s...
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Milestone’s Core Web Vitals Solution: Is your website ready for Google’s next official ranking factor?

Milestone’s Core Web Vitals Solution: Is your website ready...

September 22, 2020   |   Google Update
Consumer trends on search are moving at a furious pace. Customers want to achieve their intent in a flash and business websites that don’t meet their expectation are left to...
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US Search Awards: Milestone Inc. shortlisted for two prestigious awards

US Search Awards: Milestone Selected as Finalist for Best Search...

September 18, 2020   |   Industry News
The US Search Awards, which brings together the best of the business in SEO, online advertising, and content marketing has selected Milestone as a finalist in two categories for...
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PDFs and Images May Be ADA Non-Compliant, Creating Risk of Lawsuits

PDFs and Images May Be ADA Non-Compliant, Creating Risk of...

September 5, 2020   |   ADA, Web Design and Promotion
Milestone monitors and manages all aspects of website content and performance for its customers and the community, and compliance with federal standards and laws is an important...
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Hotel Reopening and Recovery Playbook

Covid Hotel CRG Reopening and Recovery Playbook

September 3, 2020   |   Hotel, Post-Covid-19, Web Design and Promotion
In the first weeks of the coronavirus crisis, Milestone created the Crisis-Recovery-Growth framework to help customers and the community address the rapidly changing conditions...
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Webinar Recap: Banking and Financial Services Digital Marketing Webinar

Webinar Recap: Banking and Financial Services Digital Marketing...

September 3, 2020   |   Banking, Covid19, Post-Covid-19, Webinar, Webinar Recap
In this webinar, Jeanne Hussin, VP of Marketing for Evergreen Home Loans, and Erik Newton, Milestone VP of Marketing, discussed digital marketing, social media, and website...
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