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Milestone Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Ad quality and ad rank Milestone Inc

Guide to Google Quality Score and How It Impacts Ad Rank –...

January 11, 2021   |   Paid Media
What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing...
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Top Converting Websites -, Milestone Inc.

6 Secrets to Top Converting Websites 2021

January 11, 2021   |   Conversion Best Practices
How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should...
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Choosing the right content management system or CMS -, Milestone Inc.

Guide to Choosing the Perfect CMS in 2021

January 8, 2021   |   Web Design and Promotion
Your website and mobile presence are the most powerful channels for driving direct leads and traffic to your business. Selecting the right content management system (CMS) for your...
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How to do video and YouTube SEO and marketing Milestone Inc

Guide to YouTube Optimization and YouTube SEO in 2021

January 7, 2021   |   Social
Employing a specific YouTube and video strategy to drive your business success during 2021 will be key to ensuring your customer relationship will sustain and grow throughout...
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Guide to reviews and reputation -, Milestone Inc.

Guide to Managing Reviews and Building Business Reputation in...

January 6, 2021   |   Social
Brand reputation and the reviews left online play a critical role in an organization’s ability to grow. They influence not only the number of customers willing to buy a product...
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Guide to Content Marketing

Guide to Content Marketing in 2021

January 4, 2021   |   Content Marketing
Content marketing is a potent marketing technique for engaging audiences and generating sales. The important thing to remember is that every written element of a campaign can...
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Guide-to-Social-Media-2021-Milestone-Inc -, Milestone Inc.

Guide to Social Media Marketing in 2021

January 1, 2021   |   Getting Social
Recent trends in social media usage have evolved more than ever; Statista found a 21% increase in users around the globe as a result of 2020 events. So, whether it’s for...
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Schemas improve SEO impressions and results Research from Milestone Milestone Inc

Schemas Positively Impact Visibility and SEO Performance

January 1, 2021   |   SEO
SEO visibility, non-brand share, and traffic increase materially with error-free advanced schemas vs. sites without schemas Rich media search results have replaced the traditional...
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SEO Click Curves All Rich Results CTR Milestone Inc

SEO Click Curves: Rich SEO Results Get 58 Clicks Per 100...

January 1, 2021   |   SEO
No-click searches are the minority of searches when rich media is present in the SERPs. The click curve has a significant influence on the traffic each site can get from organic...
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AMP increases organic sessions -, Milestone Inc.

Using AMP Increases Speed, Core Vitals, Rank, Traffic, and...

January 1, 2021   |   SEO
AMP will get your site ready for Google’s User Experience Update. Now more than ever is the time to implement AMP. With Google announcing the Core Web Vitals metric and its...
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