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Milestone Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Guide to Link Building and Authority Building in 2021 Milestone Inc

Guide to Link Building and Authority Building in 2021

January 28, 2021   |   Web Design and Promotion
Google wants to make sure that the websites they offer to their customers answer their questions and fulfill their needs. They seek highly authoritative sites that demonstrate...
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Tree diagram color icon. Hierarchical system. Node link diagram. Visual representation of processes and relationships. Tree structure. Sequence and submission. Isolated vector illustration

Google Introduces Subtopic Rankings, a New SEO Opportunity

January 18, 2021   |   SEO
Google has confirmed that they launched their new subtopic rankings for certain queries. Learn what they did and how to use...
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Paid media providers and networks Milestone Inc

Guide to Paid Media 2021

January 15, 2021   |   Paid Media
Paid media can be an effective way to increase traffic and revenue. There are 10 primary paid channels to choose from and this guide will help you understand them...
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Milestone Tech Round Up 2020 Milestone Inc

Milestone Tech Round-Up 2020

Like every year, we are back this new year with a new edition of ‘Tech Round-Up’ – one place where we celebrate every big story that...
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Usability Best Practices -, Milestone Inc.

Usability Best Practices: How to Make Your Web Site Easy to Use...

January 12, 2021   |   Speaking Our Minds, Web Design and Promotion
Website usability is the act of ensuring a website is highly interactive, engaging, clean and easily used by all potential customers. The aim is to suitably develop a website that...
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Ad quality and ad rank Milestone Inc

Guide to Google Quality Score and How It Impacts Ad Rank –...

January 11, 2021   |   Paid Media
What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing...
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Top Converting Websites -, Milestone Inc.

6 Secrets to Top Converting Websites 2021

January 11, 2021   |   Conversion Best Practices
How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should...
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Choosing the right content management system or CMS -, Milestone Inc.

Guide to Choosing the Perfect CMS in 2021

January 8, 2021   |   Web Design and Promotion
Your website and mobile presence are the most powerful channels for driving direct leads and traffic to your business. Selecting the right content management system (CMS) for your...
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How to do video and YouTube SEO and marketing Milestone Inc

Guide to YouTube Optimization and YouTube SEO in 2021

January 7, 2021   |   Social
Employing a specific YouTube and video strategy to drive your business success during 2021 will be key to ensuring your customer relationship will sustain and grow throughout...
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Guide to reviews and reputation -, Milestone Inc.

Guide to Managing Reviews and Building Business Reputation in...

January 6, 2021   |   Social
Brand reputation and the reviews left online play a critical role in an organization’s ability to grow. They influence not only the number of customers willing to buy a product...
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