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Milestone Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Google has rolled out the December 2020 Core Algorithm Update - milestoneinternet.com, Milestone Inc.

Google Has Rolled Out the December 2020 Core Algorithm Update

December 8, 2020   |   SEO
While the search engine rolls out algorithm updates every few days, every 3-4 months they roll out a broad core algorithm update which causes heads to turn in the SEO...
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Building Your Hotel’s Digital Presence with Google My Business

Building Your Hotel’s Digital Presence with Google My Business

December 5, 2020   |   Hotel, Local Search, Web Design and Promotion
Modern hotels face several challenges as they work to build a strong business. Ample competition in their area, the rise of alternative accommodations when traveling, and poor...
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7 Steps to Accelerate Your Digital Transformation

7 Steps to Accelerate Your Digital Transformation

The importance of digital transformation became very clear with the pandemic in 2020. Businesses had become more digital to stay alive, and those businesses that were more digital...
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Milestone Schema Manager – Deploy error-free advanced schemas and drive Entity Search Optimization - milestoneinternet.com, Milestone Inc.

Milestone Schema Manager – Deploy Error-Free Advanced...

November 30, 2020   |   Search Experience Optimization, SEO
Milestone’s new product – Schema Manager – takes a revolutionary approach to drive visibility of your website with advanced schemas, MINUS all complexities that schema...
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Hotel Holiday Promotion Ideas - milestoneinternet.com, Milestone Inc.

8 Amazing Hotel Promotion Ideas for Holiday 2020 and 2021

November 21, 2020   |   Hotel, Local Promotion
Holiday is normally a time when businesses and hospitality providers try to drive big crowds and capture their spending. 2020 and the pandemic definitely require some alternative...
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1440 Multiversity Provides 60,000 Meals to 25+ Shelters Across Santa Cruz County and Grows During Pandemic by Following Its True North - milestoneinternet.com, Milestone Inc.

1440 Multiversity Provides 60,000 Meals to 25+ Shelters Across...

Milestone customer 1440 Multiversity is a 501c3 non-profit learning organization that established itself as one of the world’s most renown centers for individual...
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Top Digital Trends 2021 - milestoneinternet.com, Milestone Inc.

Top Business, Digital Marketing, and SEO Trends for 2021

As we get ready to say goodbye and good riddance to 2020, we need to assess what kind of a year 2021 will be and where we need to focus to stay ahead. Milestone Research working...
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Engage2020: Transform. Rebound. Accelerate. - milestoneinternet.com, Milestone Inc.

Engage2020 Summary

November 16, 2020   |   ENGAGE, SEO, Webinar, Webinar Recap
Milestone experienced record registration for the Engage2020 virtual event held on November 12. There were almost 1000 registrants from 5 continents with an equal mix of customers...
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What Recent Changes to Google Shopping Mean for Your Business - milestoneinternet.com, Milestone Inc.

What Recent Changes to Google Shopping Mean for Your Business

November 10, 2020   |   Google Update, Industry News
Recent data has indicated that the pandemic, and the shift it has caused towards online shopping, has accelerated ecommerce trends by about 5 years. In the second quarter alone,...
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Multi-location brands: Engage your local consumers with Google Posts at scale across locations - milestoneinternet.com, Milestone Inc.

Multi-Location Brands: Engage Your Local Consumers with Google...

November 3, 2020   |   Google Update, Industry News
If you are a local business with multiple locations, Google Posts can be a great way for you to engage your existing and potential consumers directly from the local panel on...
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