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Milestone Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone blog will help you manage digital transformation and you optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Guide to Content Marketing

Guide to Content Marketing in 2021

January 4, 2021   |   Content Marketing
Content marketing is a potent marketing technique for engaging audiences and generating sales. The important thing to remember is that every written element of a campaign can...
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Guide to Social Media Marketing in 2021

January 1, 2021   |   Getting Social
Recent trends in social media usage have evolved more than ever; Statista found a 21% increase in users around the globe as a result of 2020 events. So, whether it’s for...
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Schemas improve SEO impressions and results Research from Milestone

Schemas Positively Impact Visibility and SEO Performance

January 1, 2021   |   SEO
SEO visibility, non-brand share, and traffic increase materially with error-free advanced schemas vs. sites without schemas Rich media search results have replaced the traditional...
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SEO Click Curves All Rich Results CTR

SEO Click Curves: Rich SEO Results Get 58 Clicks Per 100...

January 1, 2021   |   SEO
No-click searches are the minority of searches when rich media is present in the SERPs. The click curve has a significant influence on the traffic each site can get from organic...
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AMP increases organic sessions

Using AMP Increases Speed, Core Vitals, Rank, Traffic, and...

January 1, 2021   |   SEO
AMP will get your site ready for Google’s User Experience Update. Now more than ever is the time to implement AMP. With Google announcing the Core Web Vitals metric and its...
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Top 10 Tips on Your Digital Marketing Roadmap to Success in 2020...

January 1, 2021   |   Digital Marketing Ideas, feature
The last few years provided some significant shifts in digital marketing that impacted every marketer and site. Mobile-first indexing officially paved the way for a new way of...
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Local Marketing Guide & Framework: A 5-step guide for your...

December 30, 2020   |   Local Search
Local marketing for businesses has evolved from the basic focus of UNAP and simple SEO to a more holistic approach to achieve online presence globally but more importantly, within...
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Plan Strategies to Increase Traffic and Revenue

2021 Hotel Strategies to Increase Traffic and Revenue

December 30, 2020   |   Hotel
With multiple vaccines on the way, the end of the pandemic is visible, so now is the right time to consider and plan for recovery. Milestone has picked out some top proven...
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Why are schemas important

Why Are Schemas Important for SEO in 2021?

December 29, 2020   |   SEO
One of the most overlooked SEO practices is the use of schemas to properly tag your website content. If you are looking for some practical advice on schemas, how they benefit your...
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Best practices to implement FAQs

Guide to FAQs and How to Do It Right

December 29, 2020   |   Web Design and Promotion
Every search query is a question, so every search result listing should be an answer. This could not be more true for frequently asked questions or FAQs, and that is why Google...
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