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News, Trends & Technology

Stay up-to-date on industry trends, digital marketing tools, techniques and technology that impacts your business.

COVID-19: Ensuring a Safe Stay in a Hotel After Reopening. Tips...

June 16, 2020   |   Industry News
With the daily COVID-19 cases and deaths witnessing a steady decline in much of the US as in mid-June 2020. A majority of these states have already allowed businesses to reopen in...
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Webinar Recap: Reopening Keys to Success from HSMAI President...

June 10, 2020   |   Webinar
We interviewed leading hospitality industry expert and President and CEO of HSMAI, Bob Gilbert. He and Tammie Carlisle of Milestone discussed how the hotel recovery is rapidly...
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Black Lives Matter

June 10, 2020   |   Social Responsibility
The time has come to take a stand The last 2 weeks have been quite a roller coaster ride for all of us. As the spread of COVID was gradually under control and the country was...
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Google’s New Page Experience Update and Core Vitals

June 10, 2020   |   Google Update, Web Design and Promotion
Last week on the Google Webmaster Central Blog Google announced the introduction of a new page experience signal which will be used to rank web pages in the future. In addition to...
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Google My Business Offers Secondary Hours for Chains and...

June 5, 2020   |   Google Update
Google My Business has recently launched a new feature for business with the ability to add “more hours” if your business is providing specific times for different services...
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New York City Hotel Occupancy Rises to 47.6% and Hotel Occupancy...

June 5, 2020   |   Industry News
The realdeal.com has put together an encouraging summary of the 25 US hotel markets that have occupancy rates above 40%. This is the seventh straight week of occupancy rate gains...
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Hotel Reopening and Recovery Playbook

In the first weeks of the coronavirus crisis, Milestone created the Crisis-Recovery-Growth framework to help customers and the community address the rapidly changing conditions...
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Weddings During a Pandemic

June 3, 2020   |   Industry News
Challenges can be the mother of invention, and the covid pandemic has made large in-person gatherings impossible. But, people still want to and need to get married and want to...
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Status of Google Ads COVID-19 Ad Credits for Small &...

June 2, 2020   |   Google Update
Last week, Google shared more details on the much anticipated credit to support recovery for small and medium businesses. Milestone is working closely with Google on next...
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Google Hotel Ads to Offer Pay-Per-Stay Model

June 2, 2020   |   Google Update
Recently, Google announced updates to its metasearch advertising (also known as Google Hotel Ads). To support hotel recovery, Google updated its bidding options. Previously,...
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