We all know, a powerful business model is key to achieve business growth. But if you thought brand visibility was less important, have a look at these stats and think again:
This is the growth our client witnessed in just 14 days. How? Powerful schema management supported by Milestone CMS did the trick.
What made the difference?
Milestone’s CMS automatically optimizes entities with contextual schema tags and makes it easier for search engine bots to understand the primary content on a business website. With the website content now well-defined for search engine bots, it is not long before your website data gets fetched as search answers for online queries on search engines.
But Wait!! Before we even get into the story of our CMS and your thirst for brand visibility, lets first understand why schemas matter so much.
The key importance of Schemas: What it is and how it works
In 2011, the Big Four search engines, Google, Yandex, Yahoo, and Bing founded schema.org to classify content on websites. Schemas are basically vocabulary that is implemented on a website to help search engine bots classify an entity (a person, place, event, hotel, shop, business, brand, etc.) and data points that make up the entity. For example, if a hotel has an event room, a spa, a restaurant, a wedding hall, etc., in one building, schemas will explain this to the search bots.
Now, when a query is made, the search engine bot can easily pick up the content on your website as the answer, as your website content is in the language of search engine bots.
Why your business website needs Milestone CMS’s Schema management?
While Milestone’s CMS lets you shape your website as you’d like it to be, the CMS-based schema management tool ensures that there is no shadow cast over your brand. It is built in such a way that it takes care of organizing the primary content of your website in a hierarchal structure.
That said, let’s dig into why you need schemas implemented on your website using Milestone CMS:
Boost the visibility of your brand or business
While Milestone’s CMS lets you shape your website as you’d like it to be, the CMS-based schema management tool ensures that there is no shadow cast over your brand. Our CMS is built in such a way that it takes care of organizing the primary content of your website in a hierarchal structure.
Be the pick of Voice Assistants (Google Assistant, Alexa, Siri, Cortana Invoke)
Apart from having your website content rank as a featured snippet, which is an integral factor to be picked as a voice answer, Milestone’s CMS-based schema management tool integrates voice-oriented or ‘speakable’ schema markups into your website content. This enables search engine bots to easily pick out the content on your website when a voice search is made. For example, since you have a schema tag ‘EventVenue’ (defined for the venue of an expo) and another schema tag ‘City’ (defined for Vermont, where the expo will he held), when a hyper-local voice query is made for an expo in Vermont, your content has a high probability of getting picked as the voice answer.
However, speakable schemas are still in the Beta Stage and limited to News websites. Having said that, even featured snippets were initially tested on News website before they were rolled out to make a massive difference for other types of websites. We predict that having your website implemented with speakable schemas is preparing for the future.
People also ask (FAQs)
According to Mozcast, since 2015, the ‘people also ask’ feature on SERPs has grown by a whopping 1,723%. Milestone’s CMS-based schema management tool implements FAQ schemas to structure content on your website in a Q&A format.
This will help search engine bots pick up the content on your website as a direct answer to a voice search query made by a customer, and in addition, it could feature your content in the ‘people also ask’ section.
Boost your revenue
A cumulative result of the aforementioned points is that it won’t be long before your revenue starts to pick up, due to the spike in your online visibility. Brand visibility is paramount as 70% of the customers in the United States click on a brand or retailer that they are already aware of – according to a survey carried out by Search Engine Land.
Although schemas will be invisible to your website readers, it will play a crucial role in ensuring that your website content is picked up for the Knowledge Panel, as a featured snippet, or in the People also Ask section – making sure that your brand is visible when an online search is made.
How Milestone’s CMS will make the difference
Imagine you’ve bought your dream bike, but strangely, the bike doesn’t have a spark plug or fuel to get it moving. You can now just look at your dream, but you can’t feel or experience it. Frustrating, isn’t it?
Most CMS dashboards will support your website design, but the implementation of schemas has to be carried out manually, which could take months (to a year) if each page on your website has be implemented with quality schema structured markups.
While Milestone’s CMS will set the core of your business by designing your website’s graphics the CMS-based schema management tool will ensure your brand gets the visibility it deserves. Our schema management tool will ensure that schemas are implemented on your website automatically, and if there are opportunities, it will make changes or modifications to the schema to ensure that your website content is picked up by bots and your business remains conspicuous.
With 2000+ clients and schema tags implemented on over 5,000 websites of our clients since 2012, Milestone ensures the task is off your back so you can switch your focus to other aspects of your business.
To be honest, schemas are not the only solution to get your website ranking, it’s just one aspect that will ensure your website is a cut above the rest. To get you right to the top, you’ll first need flawless straight-to-the-point content, structured microdata (Schemas), insightful keyword research and analytics of your site’s performance. It’s a good thing we have all that covered with Milestone CMS.