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Rethinking Keyword Management for SEO

May 07, 2019   |   SEO
Rethinking Keyword Management -, Milestone Inc.

The state of keyword management tools – An introduction to Milestone Insights  

If you are in the market for a keyword management and SEO tool you certainly won’t have a hard time finding options. From small utilities to full enterprise suites, the field is certainly not lacking in alternatives. Regardless of depth of features, however, the common thread among all available products in the market today is that they are designed primarily for one person: the SEO manager. If you are an expert in the world of Search Engine Optimization, you have plenty of options to choose from. But where can the average digital marketer turn to if all these available options are overwhelming and just too difficult to use? That’s where Milestone Insights comes in. 

Why a new approach? 

First released in 2016, Milestone Insights is now part of our unified Presence Cloud – a digital marketing suite for location-based businesses.  One of the most common challenges of digital marketing teams today is simply lack of bandwidth. The truth is, not everyone has a team of SEO professionals working with them. Even when they have them, understanding what’s working, what’s not and getting a sense of where the opportunities are can be a time-consuming and frustrating experience. The reason is simple. Because traditional SEO platforms are geared towards SEO professionals, the user experience and feature sets are always designed for depth of features, not ease of use. At Milestone, we decided it was worth taking user experience into consideration, without sacrificing power and capabilities. 

Focus on what matters most 

In order to achieve this goal, Milestone Insights was designed with an easy to use, approachable interface that places all core features into one of six sections: Summary, speed & optimization, schema, keywords, backlinks and Social. The goal is to create an easy to access model that gives the user instant access to what’s important at any given time. Some days you may just log in to see a summary of what’s happening, some days you may jump immediately to keyword research to look for new ranking opportunities, and other times you may want to understand your Backlink position or other aspects of your SEO situation depending on what matters that day. 

Want to see more? Ask us for a demo of Milestone Insights 

Competitive analysis, not just keyword analysis 

Let’s face it, while we all know that there are lots of SEO elements that are critical, keyword research and optimization is always at the top of any digital marketer’s mind. Milestone Insights takes a different approach to keyword research. It all starts with a graphical representation – a chart that shows you how many keywords you have ranked on page 1, page 2 and page 3 – all vs. 3 of your competitors – to give you an immediate heads-up overview of your performance. You can then dive deep into keyword research with a management interface that lets you sort based on a number of criteria and lets you quickly narrow your keywords of interest based on topic or on custom groups you define. Click on any one keyword and see a historical performance to see how that keyword position has changed in the recent past. Better still, you can see how your competitors are faring for specific keywords, so you can uncover opportunities to improve your ranks – or to rank for keywords you don’t currently have.  

Schema and backlinks  

Of course, in the World of SEO, keywords are just the start. Milestone Insights lets you also look at the performance of three critical areas of SEO for your business. Schemas is the first of the three. With the Schema section, you can analyze your site and spot pages that may have no schemas, schemas with errors or with warnings. Even if you don’t have the technical skills to fix the issues, it gives you the information you need to reach out to your developers or agency. The Backlinks part of Milestone Insights is the ideal place to look at your own backlinks, but also to see how your competitors are fairing and to see possible backlink opportunities by analyzing their backlinks 

Measuring your website technology 

Staying on top of your SEO game means staying on top of your website technology. Milestone Insights keeps this process simple with an easy to use UI that shows you the status of key technical SEO elements, and empowers you with the ability to fine tune these elements for better performance. The platform makes it convenient to measure game-changing factors like page-speed, and keep track of website health by auditing for errors and crawlability elements, checking for broken pages, missing or out of date robot.txt files, XML site maps, and image site map updates. Whether you’re familiar with the jargon or not, keeping these elements working efficiently and consistently is just as important as putting effort into keyword research and backlinking. That’s why we’ve put effort into making this process of constant measuring and monitoring extremely easy to do. You don’t need to be an SEO expert to keep all of the above running smoothly, and you don’t need to go out of your way to find out there’s a problem on your website.

Putting it all together 

Staying on top of digital insights and your top-ranking keyword opportunities should not be difficult. Milestone Insights was designed for the user, it’s a tool that will help you manage your keywords and SEO health, while providing insights that matter, and will make a difference for your business. Insights can help you better coordinate between your in-house marketing team, your agency, and your website developers to meet the revenue goals that ultimately matter the most.

Schedule a demo of Milestone Insight by sending us an email at [email protected] or visit 

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