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Milestone Blog


Effective Social Media Contest

How to Run an Effective Social Media Contest for Hotels: Hotel...

January 26, 2017   |   Digital Marketing Ideas, Getting Social, Hotel
Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt...
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Turn Your Hotel Website Into An Online Concierge

Take advantage of the new #1 spot with the direct answer box. Have your website digitally answer questions traditionally reserved for the concierge....
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Keys to Creating an Effective Content Strategy for Your Hotel

Keys to Creating an Effective Content Strategy for Your Hotel

How do you make your content "king"? Learn how Milestone crafts content for high engagement across the customer journey on hotel websites....
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How Your Hotel Benefits from Programmatic Advertising

How Your Hotel Benefits from Programmatic Advertising

March 26, 2016   |   Digital Media Marketing, Hotel
Understand what programmatic advertising is and how it is continuing to transform the world of digital advertising. The powers of big data and targeted ads increase your returns...
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market hotel amenities

Marketing Your Hotel Amenities on Major Search Engines

January 31, 2016   |   Hotel, Search Experience Optimization
Do you have a pool? Would searchers being shown this information in the search results page turn more searchers into customers for your hotel?...
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Paid Search Marketing for Hotels

I Don’t Want to Bid on My Hotel Brand Terms!

July 8, 2015   |   Digital Media Marketing, Hotel
PPC for hotel strategies should include bidding on brand terms, Milestone Marketing explains the benefits for the strategy....
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Google Doorway Explained:

Google Doorway Pages vs. Independent Hotel Websites –...

There has been a lot of confusion regarding Google’s update on March 16 regarding “Doorway Pages”. We believe that the definition of “doorway pages” has been...
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Mobile Optimization

Was Your Hotel Prepared for #Mobilegeddon?

April 22, 2015   |   Hotel, Web Design and Promotion
April 21 marked the beginning of "Mobilegeddon". Was your hotel prepared? Find out how you can save your website....
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How Will Google’s Mobile-Friendly Ranking Signal Affect Hotels?

How Will Google’s Mobile-Friendly Ranking Signal Affect

March 17, 2015   |   Hotel, Industry News, Web Design and Promotion
Google extends mobile-friendly ranking factor worldwide on April 21. Will your hotel get penalized in search rankings? Learn more here....
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hotel social media - icon

Social Media Means Business For Hotels

February 10, 2015   |   Getting Social, Hotel
As social media or digital channels continue to grow in terms of consumer usage and marketing power, hotels need to switch their perception of these avenues as social channels and...
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