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Marketing Strategy Using Pinterest

5 Ideas To Enhance Your Hotel’s Online Marketing Strategy...

March 26, 2012   |   Digital Marketing Ideas, Getting Social, Hotel
Everyone is abuzz about Pinterest, reaching over 11.7 million unique visitors as of January 2012, surpassing the 10 million unique visitors mark more quickly than any website in...
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Facebook Timeline for Hotels

Facebook Timeline for Hotels – Top 5 Things to Know

March 23, 2012   |   Getting Social, Hotel
Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights...
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Tips for Increasing Guest Reviews

Tips for Increasing Guest Reviews for Your Hotel

March 23, 2012   |   Digital Marketing Ideas, Hotel
Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are...
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Leveraging Social Media

Leveraging Social Media For Your Hotel

February 28, 2012   |   Getting Social, Hotel
The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social...
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Google’s Hotel Finder Tool

Five Reasons Hotels should Use Google’s Hotel Finder Tool

Google’s updated Hotel Finder tool offers travelers a plethora of very useful features to find the right hotel. Due to the tool’s ease of use, the strong relevancy of results,...
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Conversion Optimization Best Practices

Conversion Optimization Best Practices for Hotel Websites

February 22, 2012   |   Getting Social, Hotel, Web Design and Promotion
Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it...
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Six Ways to Encourage Online Reviews

6 Ways to Increase Online Reviews for Hotels

November 29, 2011   |   Hotel
Customer reviews are one of the most powerful business & marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving...
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Optimize QR Codes

How to Optimize QR Codes for Hotels

September 21, 2011   |   Getting Social, Hotel
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you...
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Hotel’s Online Reputation

Managing Your Hotel’s Online Reputation Using SEO

August 16, 2011   |   Getting Social, Hotel, Web Design and Promotion
Search engines, like Google and Bing, now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must-have in a...
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Hotel Photography

Guide to Hotel Photography, Visual Search, and SEO

August 6, 2009   |   Hotel
It is critical to feature the right images on hotel websites. The purpose is to convey the experience, to show the value offered within the hotel’s premises. Choosing the right...
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