Google to Display Organic Meta Listings in Its Hotel Ads Section
For about a year now to support the hospitality and the travel industries, they have rolled out organic meta listings in its Hotel Ads section, which was previously only available...
Milestone Local: Award-Winning Platform Puts You in Front of...
With 5.6 billion searches1 carried out on Google every day and 46%2 of those searches dedicated to local businesses, it’s no dispute that Google is certainly the home page for...
Google Confirms: Google Posts Usability Extended To Hotels
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn While competing in the local market, covering all possible touch points to engage with...
Top 10 Strategies to Promote Hotels on Social Media in 2023
February 28, 2022 |
Getting Social, Hotel
An incredible 7 in 10 Americans regularly use social media to connect with those around them. Globally, billions of people, more than half the global population, report that they...
1440 Multiversity Team Wins HSMAI Hospitality Hero Award...
HSMAI has recognized the compassion and achievement of the 1440 team with a 2021 HSMAI Adrian Hospitality Hero...
Top 10 Website Must-Haves for Hospitality
The days when a website was just a digital brochure are long gone; and as the technology to build and maintain websites evolve, the room for new ideas and practices keeps growing...
Hotel Strategies to Increase Traffic and Revenue
December 22, 2021 |
Hotel
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn Milestone has picked out some top proven strategies from its hotel strategy incubator...
Google Simplifies HowTo, QAPage and SpecialAnnouncement Schema
Schema is your ticket to entity optimization as it helps search engines understand the context of your web page content and map them to relevant queries online. Schema properties...
Heat Mapping of Driving Direction Requests Now Available for...
Google Maps is one of the most popular ways for customers to discover new businesses on local searches. With mobile searches growing in popularity, ensuring that your Google...
Guide to Measuring Hotel Marketing Success: Where SEO...
For most hoteliers, every Wednesday is STR Report Day and for them, that day is like Christmas morning–only that it comes 52 times, while Santa comes just once a year. That...
The Pandemic’s Impact on Travel Habits
Yes, we’re all very excited about the surge in travelers now. As of late July, we’re now seeing more people pass through TSA Checkpoints than we have since October 2020!...
Turn Your Website Into Your Hotel Concierge With FAQs
Answering questions for guests and search engines By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn The way modern travelers search...
Top 10 Digital Marketing Initiatives for Increasing Hotel
August 7, 2021 |
Hotel, Web Design and Promotion
Top ten eCommerce promotion ideas, channels, and strategies recommend to hoteliers in 2011. Tips and insights based on careful trends analysis of search engines and channels that...
Webinar Recap: Recovering Revenue – A Tactical Guide for...
In this webinar Tammie Carlisle, Head of Hospitality at Milestone, and Nancy Johns, Senior Vice President, Integrated Marketing + Digital Solutions at Crescent Hotels and Resorts,...
Why Milestone Websites Use Progressive Web Apps (PWA)
February 12, 2021 |
Hotel, Web Design and Promotion
Aligning with Google & industry best practices around developing a mobile-first digital strategy, speed and responsiveness are at the top of every digital marketer’s mind....
Top 5 Digital Metrics for Hotels
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn If you have some slow days toward the end of the year, take a look at your reporting...
How Milestone Sees Hotels and Businesses Recovering from Current...
December 15, 2020 |
Hotel
By Anil Aggarwal, CEO and Dev Kurbur, SVP Customer Success Milestone Inc’s perspective on what the recovery looks like continues to evolve. We are collecting data,...
Building Your Hotel’s Digital Presence with Google My Business
Modern hotels face several challenges as they work to build a strong business. Ample competition in their area, the rise of alternative accommodations when traveling, and poor...
Covid Hotel CRG Reopening and Recovery Playbook
In the first weeks of the coronavirus crisis, Milestone created the Crisis-Recovery-Growth framework to help customers and the community address the rapidly changing conditions...
Webinar Recap: Hotel Budget Planning During a Pandemic for 2021
In this webinar, Milestone experts Tammie Carlisle and Keith Brophy discussed key trends impacting travel consumers and the opportunities which still exist for hotels. 2020 has...
Increase Website Conversion for Hotel Websites
Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it...
Webinar Recap: Hospitality recovery with Chip Rogers – CEO,...
This webinar in partnership with AHLA was a great opportunity to understand the broader business impact of the pandemic, and how AHLA has been working with the federal government...
Webinar Recap: Leadership lessons by Chip Conley
Focus on your organization’s culture, accept learning opportunities, grow your skills, problem-solve for your customers, use a growth mindset, and practice mindfulness. In this...
Webinar Recap: How to Bring Guests Back After Covid Pandemic
Thank you for registering for the webinar. If you would like a free Recovery Audit and Checklist (a $3000 value), let us know. Our panel of experts shared key insights on how to...
Webinar Recap: Recovering and Growing Your Business with Digital...
Thank you for joining us for the webinar. Successful recovery will depend on pivoting your business, executing best practices and aligning goals with a new digital strategy. Our...
COVID-19: Ensuring a Safe Stay in a Hotel After Reopening. Tips...
June 16, 2020 |
Hotel
With the daily COVID-19 cases and deaths witnessing a steady decline in much of the US as in mid-June 2020. A majority of these states have already allowed businesses to reopen in...
Webinar Recap: Reopening Keys to Success from HSMAI President...
We interviewed leading hospitality industry expert and President and CEO of HSMAI, Bob Gilbert. He and Tammie Carlisle of Milestone discussed how the hotel recovery is rapidly...
Google My Business Offers Secondary Hours for Chains and...
June 5, 2020 |
Google Update, Hotel
Google My Business has recently launched a new feature for business with the ability to add “more hours” if your business is providing specific times for different services...
New York City Hotel Occupancy Rises to 47.6% and Hotel Occupancy...
June 5, 2020 |
Hotel
The realdeal.com has put together an encouraging summary of the 25 US hotel markets that have occupancy rates above 40%. This is the seventh straight week of occupancy rate gains...
Weddings During a Pandemic
June 3, 2020 |
Hotel, Industry News
Challenges can be the mother of invention, and the covid pandemic has made large in-person gatherings impossible. But, people still want to and need to get married and want to...