Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 |
Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
Effective Use of Email Marketing Campaigns for Hotels
November 16, 2019 |
Hotel
Hotels and other businesses can benefit immensely from the effective use of email marketing campaigns because it’s fast, direct, cost-effective, and builds one-to-one...
Online Searchable Videos – Why Hoteliers Should Care
November 12, 2019 |
Hotel
The lodging industry has seen significant adoption of online video marketing because most consumers want to see and experience as much of the hotel as possible before booking...
Top 10 Questions Hotels Should Ask Your Digital Marketing
August 6, 2019 |
Hotel
To help make sure hotels are doing everything possible to gain market share on competitors, Milestone has put together a list of the top ten questions to ask hotel internet...
From OTA Shoppers to “BOOK DIRECT” Customers – your...
July 3, 2019 |
Conversion Best Practices, Hotel
Yet another giant leap for Milestone CMS – if you are a Milestone customer, you can now benefit from our powerful integration with Synxis – a market leader in booking engines...
Google Doorway Pages vs. Independent Hotel Websites –...
There has been a lot of confusion regarding Google’s update on March 16 regarding “Doorway Pages”. We believe that the definition of “doorway pages” has been...
NFC: In the Hotel Industry, Next Comes VR, AR, and Metaverse
March 13, 2019 |
Hotel, Web Design and Promotion
With our love for innovation, Milestone seeks to bring in new and robust technologies such as near-field communication (NFC) to their customers and provide a cutting-edge service...
9 Key Elements for Benchmarking Your Hotel’s SEO Performance
March 6, 2019 |
Hotel, Search Experience Optimization
In this article we cover the importance of benchmarking so business owners can measure their website’s SEO health and use the insights to improve...
Social Media Trends Impacting Your Hotel
February 20, 2019 |
Hotel
Social media is one of the most important channels for marketing a hotel and 2019 is bound to be an exciting year for digital...
5 Reasons ADA Conformance Matters in Hotel Website Design
February 6, 2019 |
Hotel, Search Experience Optimization
Providing equal access to consumers with disabilities is no longer a “nice to have” when it comes to a user-friendly website....