Google Hotel Ads to Offer Pay-Per-Stay Model
June 2, 2020 |
Hotel
Recently, Google announced updates to its metasearch advertising (also known as Google Hotel Ads). To support hotel recovery, Google updated its bidding options. Previously,...
Top 10 Digital Marketing Must-Dos for Hotels
May 26, 2020 |
Digital Marketing Ideas, Hotel
Define Your Online Marketing Strategy If you want to secure your share of the lucrative online marketplace, think about all the steps you will take to target Leisure, Corporate,...
Webinar Recap: Covid-19 Crisis-Recovery-Growth: Content and B2B...
In this webinar, leading experts from Acronym, SEMRush, Invesp, and Milestone presented the Covid-19 Crisis-Recovery-Growth framework, including key priorities and tactics for...
How Hotels Can Attract Essential Workers and First Responders...
April 14, 2020 |
Hotel
During the shelter-at-home order, regular clientele of hotels are at home and only essential workers are moving around the cities and states. However, federal, state, and local...
5 Ideas To Enhance Your Hotel’s Online Marketing Strategy...
Everyone is abuzz about Pinterest, reaching over 11.7 million unique visitors as of January 2012, surpassing the 10 million unique visitors mark more quickly than any website in...
10 Ideas to Improve Booking Performance During the Crisis
March 12, 2020 |
Digital Marketing Ideas, Hotel
Intel’s Andy Grove had a lot to say about how to react to downturns and setbacks. Here are just a few of his insights and maxims: The first rule is that economic downturns...
10 Tips for Hotel Marketing Roadmap for 2020 and 2021
January 16, 2020 |
Hotel, Web Design and Promotion
By Benu Aggarwal, Milestone Internet Marketing Effective internet marketing in the year 2020 will be a powerful promotional agent for the hotel industry – from major franchise...
Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 |
Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
Effective Use of Email Marketing Campaigns for Hotels
November 16, 2019 |
Hotel
Hotels and other businesses can benefit immensely from the effective use of email marketing campaigns because it’s fast, direct, cost-effective, and builds one-to-one...
Online Searchable Videos – Why Hoteliers Should Care
November 12, 2019 |
Hotel
The lodging industry has seen significant adoption of online video marketing because most consumers want to see and experience as much of the hotel as possible before booking...