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Solving Problems & Seeing Success In Google Places – SMX West 2012

Mar 01, 2012   |   Speaking Our Minds
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Solving Problems & Seeing Success In Google Places

Google Places is very important for any business, especially for small businesses. A business should claim the Google places listing and optimize it for better placement on Google search. A place listing on Google is in fact a giant cluster of information from multiple sources.

Some of the major sources for Google Places are:

  1. Owner verified listing
  2. Data via business directories
    • Yelp
    • Yellow Pages
    • Info Group
    • Yahoo Local
    • Insider Pages
    • Niche industry websites
  3. Approved user generated content (UGC) sites
  4. Scraped Data

How to prevent problems? Use some of the tools below to make sure the Google Places listing will not run into any issues.

  1. Name, address and phone number (NAP) is consistent across the web using some of the tools below
    • Local Citation Finder (Whitespark)
    • Local Search Scoreboard (Yext)
    • (David Mihn)
    • Local SEO Checkup (Bright Local)
  2. Be careful which account is used in claiming/creating listings. Try using an email which shows authenticity.
  3. Inconsistency & duplication of data on citations & data feeds
  4. Improper consistency of on-page.
    • Apply rich format for business address
    • Include a map referencing the Google Places listing on the website
    • The website should be optimized for location and keywords terms
    • Creating and submitting a Keyhole Markup Language (KML) sitemap
  5. Check the email associated with the listings account frequently. Google sends out email with any changes they are making on the listings page.
  6. Update your listing frequently to show ownership.
  7. Follow Google place quality guidelines.

How to solve problems when they occur?

  1. Report the problem via “Report a problem” on Google Places listings page.
  2. Edit the information via Map Maker
  3. Using Google Places troubleshooter
  4. Posting on Google Places forum

The Google Places system has its own challenges:

  1. Bulk verifications are more complicated than it looks.
  2. Closing and removing locations
  3. Duplicate listings
  4. Problem resolution through support on first try
  5. Automated data update notices and validation

Results from Google Places:

  1. Better placement on search engines for competitive keywords
  2. More traffic to the website with more conversion rate
  3. More review build trust
  4. More loyal customers
  5. New business
  6. Last but the most important, more revenue

Claim your Google Places listing today in case you have not yet. Make sure your NAP is consistent across the web (website, place listing, citation and data sources) and increase your conversions.

Speakers: Mary Bowling, Joseph Henson, Corey Morris, Nyagoslav Zhekov

Moderator: Chris Silver Smith

Contributed by Justin Varghese, ROI Manager

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