In the era of AI-powered search, businesses need to future-proof their digital presence. This session at Brighton SEO San Diego 2023 focused on practical insights and best practices to leverage AI for visual optimization, content intelligence, and enhanced user experiences. Overall, the session aimed to equip businesses with actionable strategies and a solid roadmap for navigating the AI-driven landscape in 2024.
Visual Optimization Score Card
With the emergence of multi-search platforms and tools like Google Lens, visual optimization is no longer optional—it’s essential. We’ll explore how to harness Google’s NLP and OpenAI to transform your digital assets into recognizable entities, which helps in boosting the relevance and prominence of any brand. We’ll provide a straightforward three-step process to achieve this and audit checklist which helps in scoring any assets.
Content Score Card
Dive deep into the SWOT and Content Intelligence. We’ll present a comprehensive scorecard which includes qualitative, quantitative, and performance metrics. Plus, we’ll outline a five-step strategy to infuse content intelligence into your content creation process. This involves analyzing competitors and identifying entity gaps to ensure your content stands out.
User Experience Score Card
Personalization is the name of the game. Learn how to leverage customer data, website data to craft most engaging and personalized experiences based on various metrics, including geography, customer engagement etc.
Benchmarking & Forecasting
Data-driven decisions are the best decisions. We’ll guide you on how to use historical data to forecast and benchmark the impact of your digital strategies accurately.
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