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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
How Hotels Can Capture the Post-Pandemic Traveler

How Hotels Can Capture the Post-Pandemic Traveler

August 20, 2021   |   Web Design and Promotion
The desire to travel is stronger than ever. Google reports that queries like “travel to” and “hotel booking app” have increased 100% comparing Nov 2020 to Jan 2021 against...
Turn Your Website Into Your Hotel Concierge With FAQs

Turn Your Website Into Your Hotel Concierge With FAQs

August 20, 2021   |   Content, Hotel, SEO
Answering questions for guests and search engines By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn The way modern travelers search...
Growth Mindset Interview with Benu Aggarwal

Growth Mindset Interview with Benu Aggarwal

August 20, 2021   |   About Us, Speaking Our Minds
Growth mindset Find out how the book Mindset by Carol Dweck has helped shape Founder & President of Milestone, Inc., Benu Aggarwal. We have control of our mindset. To have a...
Channel Share of Traffic

Organic Search and Local Drive 69% of Digital Traffic

Local Makes Up More than 1/3 of Organic Search for Location-Based Businesses No matter what business you are in the fundamental questions of the marketing team are: Which channels...
Top 10 eCommerce Initiatives - milestoneinternet.com, Milestone Inc.

Top 10 Digital Marketing Initiatives for Increasing Hotel

August 7, 2021   |   Hotel, Web Design and Promotion
Top ten eCommerce promotion ideas, channels, and strategies recommend to hoteliers in 2011. Tips and insights based on careful trends analysis of search engines and channels that...
Webinar: Top Ten Strategies for Post-Pandemic Hospitality Marketing

Webinar Recap: Top Ten Strategies for Post-Pandemic Hospitality...

July 27, 2021   |   Web Design and Promotion, Webinar Recap
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of and even above their 2019 demand and occupancy levels. Travelers are...
Manage Google’s Latest ‘More Hours’ Feature at Scale Using Milestone Local

Manage Google’s Latest ‘More Hours’ Feature at...

When it comes to local presence on Google, to be relevant for “near me” type of searches the services that a business offers needs to be up-to-date on the GMB profile of the...
Milestone Engage 2021

Engage 2021: The Countdown to Digital Breakthrough

July 13, 2021   |   Web Design and Promotion
The industry-leading online marketer’s conference is right around the corner. On September 14 and 15, 2021 we will gather virtually with leading experts in SEO, content...
Business Messages Build-an-Agent Contest

Milestone Inc Wins Recognition in Google’s 2021 Business...

July 12, 2021   |   About Us, feature, Google Update
Milestone has been selected as a winner of Google’s Business Messages Build-an-Agent (chat application) Contest for creating an impactful demo for a brand. The contest...
Google update Q2: Page experience algorithm

Google Updates Q2: Page Experience Algorithm, GMB Updates, and...

July 5, 2021   |   SEO, Voice Search, Web Design and Promotion
As we do every quarter, we’re back with the latest updates from Google over the last quarter. In our last publish of Google Updates we covered the SMITH Algorithm (Passage...
Webinar Recap: Power Your Business with FAQs

Webinar Recap: Power Your Business with FAQs

June 28, 2021   |   FAQ Manager, Webinar Recap
In this webinar Milestone’s experts Ritika Chugh, Sr. Director – Product and R&D, and Tushar Prabhu, Director of SEO, discussed top tips to leverage the power of FAQs...
Just Launched: Milestone FAQ Manager - an End-to-End FAQ Management Platform and Voice Solution

Milestone FAQ Manager — Robust FAQ and Voice Platform

June 9, 2021   |   SEO, Voice Search, Web Design and Promotion
When Google rolled out BERT towards the end of 2019 and the latest SMITH algorithm at the start of 2021, the writing was on the wall, they had moved past indexing keywords, and...
Webinar Recap: Why Entity Search Can Be Your Competitive Advantage in 2021

Webinar Recap: Why Entity Search Can Be Your Competitive...

May 18, 2021   |   Webinar, Webinar Recap
In this webinar Bill Hunt, Global Strategy Consultant for Back Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how...
Promote your golf haven with inspiring hotel website designs

5 Must-Haves for Successful Golf Marketing

Getting more golfers to your tee box begins with a strong digital marketing plan. Learn five key trends to increasing your golf revenue, just like Randy Watkins Golf...
Webinar Recap: Top tips for driving growth for your business - Milestone Inc.

Webinar Recap: Top Tips For Driving Growth For Your Business

April 22, 2021   |   Web Design and Promotion, Webinar Recap
In this webinar Milestone’s experts Tammie Carlisle, Head of Hospitality, and Lauren Polinsky, Director of Solutions – Hospitality, discussed top tips for driving growth for...
Milestone Research Finds that the Average CTR Across Rich SERP Types Is 61% or 61 per 100 Queries

Milestone Research Finds that the Average CTR Across Rich SERP...

April 14, 2021   |   Local Search, SEO, Web Design and Promotion
The majority of traffic from rich results SERPs still goes to organic for free. Following SparkToro’s CEO and Cofounder, Rand Fishkin’s survey in which he claimed...
Milestone Inc. Captures Multiple HSMAI Adrian Awards for Supporting the Hospitality Community Amidst the Pandemic

Milestone Inc wins 2020 HSMAI Adrian Awards for Its Crisis...

April 1, 2021   |   Web Design and Promotion
HSMAI has honored Milestone Inc. with two silver Adrian Awards for its contribution during the pandemic and how it helped the industry by offering them...
Unveiling the new CMS 6.5 UI that redefines user experience

Unveiling the new CMS 6.5 UI that redefines user experience

April 1, 2021   |   Web Design and Promotion
With over 2000 websites live, 18 terabytes plus worth of data transferred and millions of website visitors every month, Milestone CMS dictates the digital experience for...
Google Updates Q1 2021

Google Updates Q1 2021 – Passage Ranking Algorithm, Hotel...

March 31, 2021   |   Web Design and Promotion
We’re back with our quarterly Google update as we always are to ensure your business knows what’s the latest with the search engine giant and where they are heading, so...
Milestone 2021 Q1 Tech roundup

Milestone 2021 Q1 Tech Roundup

March 30, 2021   |   Web Design and Promotion
2021 dawned upon us unlike any other year in the recent past. For the first time, businesses and people across the globe stepped into a new year with a high level of uncertainty....
Webinar Recap: Recovering Revenue - A Tactical Guide for Hotels to Get Ahead in 2021

Webinar Recap: Recovering Revenue – A Tactical Guide for...

March 19, 2021   |   Guide, Hotel, Webinar Recap
In this webinar Tammie Carlisle, Head of Hospitality at Milestone, and Nancy Johns, Senior Vice President, Integrated Marketing + Digital Solutions at Crescent Hotels and Resorts,...
Top 25 Extraordinary Minds in Hospitality For 2020

Milestone Sr. Director of Sales Craig Carbonniere Awarded...

March 17, 2021   |   Award Winning
Milestone Inc. announced today that its Senior Director of Sales, Craig Carbonniere (CHDM), is named one of the Top 25 Extraordinary Minds in Hospitality for 2020 by HSMAI, the...
Webinar Recap: Typical Banking and Credit Union Journey

Webinar Recap: Typical Banking and Credit Union Journey

March 12, 2021   |   Web Design and Promotion
In this webinar, Milestone’s experts Erik Newton, VP of Marketing, and Samson Koletkar, Head of Product Solutions, discussed SEO, local, Google My Business, reviews, images, and...
International Women’s Day: Celebrating and Congratulating Amazing Women

International Women’s Day: Celebrating and Congratulating...

March 8, 2021   |   Leadership, Social
I want to congratulate every woman today who chose to challenge and thank everyone who has supported their dreams. Encouraging women at work and in my personal life has always...
Webinar recap: Real Estate and Renter’s Customer Journey - milestoneinternet.com, Milestone Inc.

Webinar recap: Real Estate and Renter’s Customer Journey

March 5, 2021   |   Webinar Recap
Thank you for joining, in this webinar, Milestone’s expert Erik Newton, VP of Marketing and Gaurav Varma, Sr. Product Marketing Manager discussed about SEO, local, Google My...
Webinar Recap: Why SEO-First CMS is your path to more leads and revenue

Webinar Recap: Why SEO-First CMS is your path to more leads and...

March 2, 2021   |   Webinar Recap
Content management systems are the backbone of building websites and web applications, and they are about more than just managing content or editing lightweight assets. In this...
Google announces ‘Passage Ranking’ - which will impact 7% of search queries

Google announces ‘Passage Ranking’ – which will impact...

February 25, 2021   |   Web Design and Promotion
In the search giant’s pursuit to offer more relevant results to its users, Google, on February 10, announced that Passage Ranking is live for English queries in the...
Milestone Webinar_How Local Search Has Evolved

Webinar Recap: Tactics To Transform Your Local Search

February 25, 2021   |   Local Search, Webinar Recap
Milestone’s experts Emily Brady, Sr. Manager Local SEO Solution, and Erik Newton, VP of Marketing, discussed key local marketing strategies for 2021. Attendees can use the...
Milestone PWA - milestoneinternet.com, Milestone Inc. - milestoneinternet.com, Milestone Inc. - milestoneinternet.com, Milestone Inc.

Why Milestone Websites Use Progressive Web Apps (PWA)

February 12, 2021   |   Hotel, Web Design and Promotion
Aligning with Google & industry best practices around developing a mobile-first digital strategy, speed and responsiveness are at the top of every digital marketer’s mind....
Universal Search and How Rich Media Content Increases SERP Visibility www.milestoneinternet.com Milestone Inc

Universal Search and How Rich Media Content Increases SERP...

February 5, 2021   |   SEO
With the introduction of Google’s “Universal Search” back in May of 2007, brands have long become accustomed to the importance of optimizing a variety of different types of...
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