In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
Here are the key takeaways from the webinar:
- Experience
- Start with a strategic plan – focus on the end-goal – how do you want to engage your customer?
- Use content, imagery, videos to engage in storytelling and connect with your end customer
- Improve accessibility (ADA) and make your site more usable
- Focus on your content and storytelling to drive higher interest and engagement
- Acquisition
- Use a SEO-first CMS platform that drive acquisition
- Optimize your website for Speed, Core Web Vitals, AMP, Schemas, they all drive search visibility
- Ensure your site to be best-in-class on mobile experience
- Conversion
- Run A/B testing and conversion rate optimization campaign and implement the changes and track results
- Use features such as limited time offers, website and shopping cart abandonment, to drive conversions
Watch the Recap
Home Milestone Inc. Partners with Nextdoor – the Largest Hyperlocal Social Networking Service for Neighborhoods Benu Aggarwal a Featured Speaker at SMX November 9th and 10th
