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Webinar Recap: Top Tips To Create Best-In-Class Web And Mobile Experiences

Oct 04, 2021   |   Site-CMS, Webinar Recap
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Webinar Recap: Top Tips To Create Best-In-Class Web And Mobile Experiences

In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.

Here are the key takeaways from the webinar:

  1. Experience
    • Start with a strategic plan – focus on the end-goal – how do you want to engage your customer?
    • Use content, imagery, videos to engage in storytelling and connect with your end customer
    • Improve accessibility (ADA) and make your site more usable
    • Focus on your content and storytelling to drive higher interest and engagement
  2. Acquisition
    • Use a SEO-first CMS platform that drive acquisition
    • Optimize your website for Speed, Core Web Vitals, AMP, Schemas, they all drive search visibility
    • Ensure your site to be best-in-class on mobile experience
  3. Conversion
    • Run A/B testing and conversion rate optimization campaign and implement the changes and track results
    • Use features such as limited time offers, website and shopping cart abandonment, to drive conversions

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